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How To Succeed in CSR and Sustainability

How To Succeed in CSR and Sustainability | PR & Communications daily news | Scoop.it
The recent debut of the SPI (Social Progress Index) has major repercussions for the communications industry. | MORE »
The post How To Succeed in CSR and Sustainability appeared first on PR News.
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The PR Firm of the Future

The PR Firm of the Future | PR & Communications daily news | Scoop.it
It isn’t necessary for us to have an office. It isn’t necessary we even be in the same city as our clients. It’s getting less and less necessary – with Google Hangouts and other technology – to get on a plane to see our clients.
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Engagement in social media … no problem / you’re confusing me … do I need that? / I am a master in this / engagement .. what is that?

SOCIAL MEDIA ENGAGEMENT IN 5 STEPS   Social media lives from engagement, from interactions with other people – from appreciating the others’ posts, liking or plussing them, commenting on and sharing them.
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Dramatically Increase Social Lead Generation with LinkedIn

Dramatically Increase Social Lead Generation with LinkedIn | PR & Communications daily news | Scoop.it
Without doubt, LinkedIn is the best social medium for B2B companies. The social network has a visitor-to-lead conversion rate of 2.74%—outranking Facebook and Twitter by nearly threefold.
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Should PR pros get accredited?

Should PR pros get accredited? | PR & Communications daily news | Scoop.it
The Public Relations Society of America is revising its Accredited in Public Relations credential as the number of PR pros who seek the accreditation declines.
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Can Public Relations Be Measured? 6 Tips for Proving and Improving ROI

Can Public Relations Be Measured? 6 Tips for Proving and Improving ROI | PR & Communications daily news | Scoop.it
Can Public Relations Be Measured? 6 Tips for Proving and Improving ROI
Huffington Post
With so many moving targets and evolving channels, how can we know and show that communications strategies and messages are making an impact?
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Creating Customer Loyalty Programs that Stick

Creating Customer Loyalty Programs that Stick | PR & Communications daily news | Scoop.it
Customer loyalty programs can be a gift and a curse. When done well, they can keep customers coming back for repeat purchases, potentially

Via David Hain
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David Hain's curator insight, May 30, 2013 2:12 AM

Interesting insights here.

John Michel's curator insight, May 30, 2013 10:47 PM

An intriguing study certainly worth the read.

Gary Bamford's curator insight, May 31, 2013 1:46 AM

What is a version of this for consulting services?

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Going Native

Going Native | PR & Communications daily news | Scoop.it
Native advertising. Everyone’s talking about it, but what is it, exactly? It has something to do with ads that don’t look like ads, but rather provide a degree of value in terms of being content. I...
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100 Media Monitoring Tools for PR

100 Media Monitoring Tools for PR | PR & Communications daily news | Scoop.it
Although there are hundreds of media monitoring tools available online, some are very hard to find. We put together a collection of 100 such sources (software,
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What a Great Homepage Does to Hook Customers

What a Great Homepage Does to Hook Customers | PR & Communications daily news | Scoop.it
You have only have a few seconds to grab their attention, so stop being boring and start being useful, says AM Venture's Patrick Wood.
The average human's attention span clocks in at a brisk eight seconds.
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How To Assign Value to Your Brand's Digital Properties

What most marketers do: Using paid search analytics tools, advertisers have the ability to attribute every cent spent by a paid search campaign to a visitor transfer and, if they’re wise, a number of conversions.
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3 Ways to Use Google to Be Better at PR

3 Ways to Use Google to Be Better at PR | PR & Communications daily news | Scoop.it
I’d like to let you in on a secret that most PR pros don’t think of: some of the easiest placement opportunities you’ll EVER land for a client (or your employer) are found using the most common online tool you can think of.
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What Do PR Agencies Do? Can You Do It Too?

What Do PR Agencies Do? Can You Do It Too? | PR & Communications daily news | Scoop.it
What Do PR Agencies Do? Can You Do It Too?
Forbes
There are many things PR agencies do, and presumably do well, as he's noted.
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Your Pocket Guide to PR Social Measurement

Your Pocket Guide to PR Social Measurement | PR & Communications daily news | Scoop.it
Tying social media metrics to organizational goals can be a real bear. Use this matrix to make things easier.
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5 Proven Tips for Generating More Referral Business

5 Proven Tips for Generating More Referral Business | PR & Communications daily news | Scoop.it
NFIB, a small business association, provides discounts, research, online forums, networking, state and federal lobbying for small businesses across the US.
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How advertising is an easily understood art?

Method public relations is an swimmingly deemed letter? http://t.co/PfTR6aBCy8
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What is PR? Tactics a PR Pro Will Use Today

Remember a couple of weeks ago that blog post that suggested you use your PR skills when networking?
Remember one of the tips they recommended was to know when it’s appropriate to show your bra strap?
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The Key to Social: Be Controversial

Have a call to action to increase PTAT. Include a nice picture to boost ‘Edge Rank’. Optimise the length of your update. Really? How about you actually say something? Have an opinion. Say something unexpected.
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3 Ways to Integrate Inbound Marketing Tactics into Traditional PR

3 Ways to Integrate Inbound Marketing Tactics into Traditional PR | PR & Communications daily news | Scoop.it
In the past, public relations has revolved around pushing a message out to a targeted audience to build awareness and drive sales.
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What is Digital PR?

What is Digital PR? | PR & Communications daily news | Scoop.it
Last week, I was honored to be a featured guest on the national PRSA New Pros Twitter chat, talking about digital public relations and how it impacts the PR
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5 steps to blog your way out of a crisis

5 steps to blog your way out of a crisis | PR & Communications daily news | Scoop.it
Being forthright and available to your audience—especially those directly affected by the specific problem—will help you weather the storm.
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6 tips for working with PR freelancers

6 tips for working with PR freelancers | PR & Communications daily news | Scoop.it
Working with a freelancer can be something of a gamble. You’ve got to know when to stick with it, when to part ways, and when to offer encouragement.
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Why Won't Brands Be Social On Social?

When it comes to social publishing, brands are speaking to the masses. The posts may be informative, but more often than not, they don’t resonate with me like the ones from people I know.
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Which sectors offer the most new business opportunities in PR?

Which sectors offer the most new business opportunities in PR? | PR & Communications daily news | Scoop.it
Which sectors offer the most new business opportunities in PR?
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