In order to grasp the full impact and ROI of social customer service, companies need to measure it in a way that enables comparison with—and benchmarking alongside—more traditional customer care channels, such as phone, email and chat.read more...
Symmetry and storytelling are fine but only if they improve competitive advantage OpEd by Alan Kelly, MA Bored of the alchemy of reputation metrics, the insincerity of authenticity and other communication terms du jour, I am often entertained at...
By now, most businesses realize the importance of social media as a part of a robust digital marketing plan. However, there is one area where social media has not yet been embraced to the same extent, and that is B2B.
Our reputation management experts in France, Brazil, the US, UK, Germany, India, the Netherlands, China and Poland, explore the evolving definition of reputation, how it can be protected, and how its sustainability can be assured for the future.
Image via BigStockPhoto.com Content marketing is growing up. According to “Quarterly Intelligence Briefing: Digital Trends for 2013,” content marketing became the number one priority for marketers in 2013.
The business of reputation management Financial Times “Intense media interest doesn't mean your reputation is damaged,” says Rupert Younger, founder director of the Oxford university Centre for Corporate Reputation at Saïd Business School.
We rarely think about whether presentations are the best way to express our ideas; we just blindly create and deliver them. By some estimates, 350 presentations, on average, are delivered every second of every day.
The promise of Big Data is slowly giving birth to a generation of metrics-driven PR professionals who have embraced stats and trend lines as powerful story telling devices. | MORE » The post PR’s Key Role in Managing Big Data appeared first on PR...
Numerous journalists are jumping the newsroom ship to "brand storytelling" as content marketers and an increasing number of public relations firms are (3 Advantages Public Relations Brings to Digital Marketing http://t.co/4V6QISaB1L...
These days everything and anything ends up in the public forum, from dinner receipts to parking availability. If an aspect of your business or company can be reviewed, it will be. And whether it’s good or bad, everyone will know about it.
Goodbye public relations, hello content marketing MetroWest Daily News So "content marketing" is a sales tool that uses information, rather than a direct sales pitch, to communicate with clients and prospects.
How many times have you been in a brainstorming session this week? Chances are the answer is, “More than I can count.” But no study has proven that brainstorming works well, even though it has been the go-to method for idea generation since 1953.
In the car industry, reputation is everything Arab News Datsun was rebranded as Nissan in the 1980s and its reputation for reliability and integrity helped Ken achieve his monumental sales. However, it was not always plain sailing for Ken.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.