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PR & Communications daily news
Daily updates about public relations, communications and social media
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Why Silicon Valley Rules Don’t Work for So Many Older Companies

Why Silicon Valley Rules Don’t Work for So Many Older Companies | PR & Communications daily news | Scoop.it
We all have a lot to learn from the new generation of companies that have come out of the Silicon Valley revolution.
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Successfully Measuring Social Customer Service Performance

Successfully Measuring Social Customer Service Performance | PR & Communications daily news | Scoop.it
In order to grasp the full impact and ROI of social customer service, companies need to measure it in a way that enables comparison with—and benchmarking alongside—more traditional customer care channels, such as phone, email and chat.read more...
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Three Key Elements in Building Your Brand Through Social Media

Three Key Elements in Building Your Brand Through Social Media | PR & Communications daily news | Scoop.it
Social media is changing the way consumers interact with brands. It’s not enough to broadcast your message anymore, you need to be able to establish trust, your place in their day to day lives.
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Honestly, PR is dishonest

Honestly, PR is dishonest | PR & Communications daily news | Scoop.it
Symmetry and storytelling are fine but only if they improve competitive advantage OpEd by Alan Kelly, MA Bored of the alchemy of reputation metrics, the insincerity of authenticity and other communication terms du jour, I am often entertained at...
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The Trouble With Instagram--And Why You Should Be on It

The popular photo-sharing site has major flaws, but its devoted and growing community can't be ignored.
Instagram is a network that's growing and on the move.
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How Social Media Can Help with Your B2B Marketing

How Social Media Can Help with Your B2B Marketing | PR & Communications daily news | Scoop.it
By now, most businesses realize the importance of social media as a part of a robust digital marketing plan. However, there is one area where social media has not yet been embraced to the same extent, and that is B2B.
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The Future of reputation

Our reputation management experts in France, Brazil, the US, UK, Germany, India, the Netherlands, China and Poland, explore the evolving definition of reputation, how it can be protected, and how its sustainability can be assured for the future.
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How the Product Life Cycle Improves Content Marketing

How the Product Life Cycle Improves Content Marketing | PR & Communications daily news | Scoop.it
Image via BigStockPhoto.com Content marketing is growing up. According to “Quarterly Intelligence Briefing: Digital Trends for 2013,” content marketing became the number one priority for marketers in 2013.
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3 Key PR Disciplines Needed to Climb the Company Ladder

3 Key PR Disciplines Needed to Climb the Company Ladder | PR & Communications daily news | Scoop.it
Social media has quickly moved to the top of the PR food chain. Sure, communicators have to know their way around social platforms and what distinguishes one social channel from another.
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Listening in Life and in PR

Listening in Life and in PR | PR & Communications daily news | Scoop.it
By Mary Anne Keane
My son recently turned 13, adding a second teenager to our household.
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Starbucks gears up to trial app that lets customers order remotely

Starbucks gears up to trial app that lets customers order remotely | PR & Communications daily news | Scoop.it
Starbucks is gearing up to trial a mobile app that lets customers create their order in advance, with the aim that it will be ready once they arrive in-store.
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The business of reputation management

The business of reputation management | PR & Communications daily news | Scoop.it
The business of reputation management Financial Times “Intense media interest doesn't mean your reputation is damaged,” says Rupert Younger, founder director of the Oxford university Centre for Corporate Reputation at Saïd Business School.
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A Presentation Isn’t Always the Right Way to Communicate

A Presentation Isn’t Always the Right Way to Communicate | PR & Communications daily news | Scoop.it
We rarely think about whether presentations are the best way to express our ideas; we just blindly create and deliver them. By some estimates, 350 presentations, on average, are delivered every second of every day.
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PR Insider: 5 Steps for More Effective Nonprofit Communications

PR Insider: 5 Steps for More Effective Nonprofit Communications | PR & Communications daily news | Scoop.it
In order to be successful, a nonprofit needs people willing to support their mission through donations, service, advocacy and of course, communications.
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PR’s Key Role in Managing Big Data

PR’s Key Role in Managing Big Data | PR & Communications daily news | Scoop.it
The promise of Big Data is slowly giving birth to a generation of metrics-driven PR professionals who have embraced stats and trend lines as powerful story telling devices. | MORE » The post PR’s Key Role in Managing Big Data appeared first on PR...
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3 Advantages Public Relations Brings to Digital Marketing

3 Advantages Public Relations Brings to Digital Marketing | PR & Communications daily news | Scoop.it
Numerous journalists are jumping the newsroom ship to "brand storytelling" as content marketers and an increasing number of public relations firms are (3 Advantages Public Relations Brings to Digital Marketing http://t.co/4V6QISaB1L...
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Thanks, But No Thanks: Avoiding Customers You Don't Want

Thanks, But No Thanks: Avoiding Customers You Don't Want | PR & Communications daily news | Scoop.it
Conventional wisdom dictates that every customer is a good customer. But a new study suggests that some customers are actually bad for business.
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Steve Bavister's curator insight, May 13, 2014 10:06 AM

Great advice on choosing your customers carefully

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3 Reasons You Should Be in the Content Business

Here's why online content marketing is the surest way to get noticed and boost sales.
You are probably wondering: "Why would I want to be in the online content business?
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5 Tips for Brand Integrity: Is the Customer Always Right, Even If They're Wrong?

5 Tips for Brand Integrity: Is the Customer Always Right, Even If They're Wrong? | PR & Communications daily news | Scoop.it
These days everything and anything ends up in the public forum, from dinner receipts to parking availability. If an aspect of your business or company can be reviewed, it will be. And whether it’s good or bad, everyone will know about it.
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Goodbye public relations, hello content marketing

Goodbye public relations, hello content marketing | PR & Communications daily news | Scoop.it
Goodbye public relations, hello content marketing MetroWest Daily News So "content marketing" is a sales tool that uses information, rather than a direct sales pitch, to communicate with clients and prospects.
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Why You Should Stop Brainstorming

Why You Should Stop Brainstorming | PR & Communications daily news | Scoop.it
How many times have you been in a brainstorming session this week? Chances are the answer is, “More than I can count.” But no study has proven that brainstorming works well, even though it has been the go-to method for idea generation since 1953.
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What Makes a Great PR Employee? Let Us Count the Ways

What Makes a Great PR Employee? Let Us Count the Ways | PR & Communications daily news | Scoop.it
In the PR field, an effective employee knows how to pitch a story, cultivate relationships with the media and knock out a press release that stakeholders are going to want to read.
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In the car industry, reputation is everything

In the car industry, reputation is everything | PR & Communications daily news | Scoop.it
In the car industry, reputation is everything Arab News Datsun was rebranded as Nissan in the 1980s and its reputation for reliability and integrity helped Ken achieve his monumental sales. However, it was not always plain sailing for Ken.
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Why Smart Marketers are Using Google+: Interview with B.L. Ochman

Why Smart Marketers are Using Google+: Interview with B.L. Ochman | PR & Communications daily news | Scoop.it
Are you avoiding Google+ because it’s a ghost town? Too complicated? Yet another thing to do and you haven’t gotten around to? In this interview with B.L.
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Reputation management is a complex business in emerging markets

Reputation management is a complex business in emerging markets | PR & Communications daily news | Scoop.it
The impact of 'emerging markets' on corporate reputation is a trend that is always worth exploring.
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