As a general rule of thumb, most PR and marketing pros recommend always responding to comments, even if they’re more critical than constructive, in order to get ahead of the issue, address any conc… (Negative Posts: Wie reagieren?
Business 2 Community 4 Areas That Influence Brand Reputation Business 2 Community Essentially if our brand has any influence it is likely due to our reputation. It isn't because we have a cool name or logo.
With every passing day, getting noticed by your audience is becoming more and more difficult. Being in the right place, at the right time, in front of the right people is about implementing the right tactics and ideas, including the following five.
Fast Company Defining The Future Of Public Relations Fast Company In 2011 the Public Relations Society of America (PRSA) initiated a crowdsourcing campaign and public vote that produced the current definition: “Public relations is a strategic...
Brand loyalty tends to be less correlated with broad demographic segments--such as age or income--and more linked to product quality and relevant messaging, according to a recent report from StrongView.
How to repair your online brand reputation:Your online brand reputation is created by all the positive comments others make about your business (How to repair your online brand reputation http://t.co/Muk36gQzlZ...
Has General Motors Co. improved its response to the problems with its auto recalls? We ask some crisis management and reputation experts to tell us how the company is doing and what they would tell the company to do.
Across industries, organizations can greatly benefit from making tiny changes in their processes to take into account how employees and customers really behave — including not liking being told what to do.
The function of "selling" has not fundamentally changed since the advent of "social selling," it has however accelerated the sales cycle, and provided new opportunities outside of traditional channels to engage prospects, and establish profitable...
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