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PR Insider: PR is Dead. Actually, Long Live PR!

PR Insider: PR is Dead. Actually, Long Live PR! | PR & Communications daily news | Scoop.it
The most impactful campaigns will be run by teams that embrace multiple channels and keep the emphasis on smart content; those that sacrifice one in favor of the other will miss opportunities and weaken client brands over the long term. | MORE »...
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Four Video Marketing Tips for PR Professionals

Four Video Marketing Tips for PR Professionals | PR & Communications daily news | Scoop.it
By Joe Forte Editor’s Note: Yesterday we talked about the types of videos every organization should produce. Today we bring you more great tips!
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PR in the Time of Government Shutdowns - Business 2 Community

PR in the Time of Government Shutdowns - Business 2 Community | PR & Communications daily news | Scoop.it
RT @MrKovalenko: How to do #PR in the Time of Government #Shutdown by @criticalmention http://t.co/7TwQERlAiB via @B2Community #PublicRelat…
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The Top 5 Rules of Gamification for Training

The Top 5 Rules of Gamification for Training | PR & Communications daily news | Scoop.it
There may be whispers of it in the workplace, but if learning leaders haven't heard a lot about gamification yet, they will in the near future. Read the full article at MarketingProfs
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Social Media for Customer Service?

Social Media for Customer Service? | PR & Communications daily news | Scoop.it
According to Mashable, 80% of companies were expected to use social media more in dealing with their customers. At the same time, more than 50% of consumers have already gone social when they have issues with certain businesses.
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Forget Boomers vs. Millennials: Get Ready for the Global Digital Culture

Forget Boomers vs. Millennials: Get Ready for the Global Digital Culture | PR & Communications daily news | Scoop.it
As much as I enjoy watching the two uber-generations I am sandwiched in between indulge themselves by slinging verbal mud pies at each other, to me, the whole argument entirely misses one very stark and inexorable reality: as Americans, we’re all ...
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The 5 Traits That Customers Value

The 5 Traits That Customers Value | PR & Communications daily news | Scoop.it
Customers want you to be the kind of person they can truly trust.
Customers want to buy great products and services, of course, but since they can probably buy those same products and services elsewhere, here's what they want from you, personally:
1.
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Social Media Strategy – What Will Stay the Same in Social Media?

Social Media Strategy – What Will Stay the Same in Social Media? | PR & Communications daily news | Scoop.it
I participated in a panel discussion last week with a sizeable group of Kansas Citians exploring ideas on current and future trends shaping social media strategy and integrated marketing communications.
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5 Words and Phrases to Delete From Your PR Vocabulary

5 Words and Phrases to Delete From Your PR Vocabulary | PR & Communications daily news | Scoop.it
PR pros can be a verbose bunch. There’s nothing wrong with that. After all, the communications field doesn’t exactly cater to wallflowers.
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What Is Creativity? Cultural Icons on What Ideation Is and How It Works

What Is Creativity? Cultural Icons on What Ideation Is and How It Works | PR & Communications daily news | Scoop.it
Bradbury, Eames, Angelou, Gladwell, Einstein, Byrne, Duchamp, Close, Sendak, and more.
“Creativity” is one of those grab-bag terms, like “happiness” and “love,” that can mean so many things it runs the risk of meaning nothing at all.
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'Reporters Hate PR People, And They Should'

'Reporters Hate PR People, And They Should' | PR & Communications daily news | Scoop.it
'Reporters Hate PR People, And They Should'
Forbes
Asking Ed Zitron what everyone else in his industry is doing wrong is to crack open a floodgate of frustration and disdain.
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Why Landing Pages Are a Must

Why Landing Pages Are a Must | PR & Communications daily news | Scoop.it
Prospects today are abused, confused and rarely amused by the shear amount of options they turn up when searching for a solution to a challenge. I know that rhyme was corny, but that’s how bad it’s gotten.
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As a Leader, Create a Culture of Sponsorship

As a Leader, Create a Culture of Sponsorship | PR & Communications daily news | Scoop.it
Sexual tension will always exist in the workplace. Affairs happen, and where there’s even the possibility of sex, there’s gossip.
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The Golden Age of PR

The Golden Age of PR | PR & Communications daily news | Scoop.it
When Ken Makovsky forecast a “golden age of PR” in a 2011 interview, I rolled my eyes. What else would an agency guy say? But as The Observer surveys the landscape of New York’s public-relations industry circa 2013, it looks like Mr.
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Great Companies Have Great Stories to Tell

Great Companies Have Great Stories to Tell | PR & Communications daily news | Scoop.it
By Gini Dietrich Last year we worked with a company whose goal is to become one of the greatest companies of all time. When you think about those that already hold that title, who comes to mind? Apple?
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Is this PR or Social Media?

Is this PR or Social Media? | PR & Communications daily news | Scoop.it
Is PR social or is social PR? This conversation has evolved as we recognize how Social Media has disrupted traditional PR processes in the following... (Is this PR or Social Media?
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10 Marketing Techniques for Content Marketers from Traditional Advertising

10 Marketing Techniques for Content Marketers from Traditional Advertising | PR & Communications daily news | Scoop.it
Business 2 Community 10 Marketing Techniques for Content Marketers from Traditional Advertising Business 2 Community ... on a unified concept.
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Apple and Google topple Coca-Cola as top global brands

Apple and Google topple Coca-Cola as top global brands | PR & Communications daily news | Scoop.it
Tech titans Apple and Google have nabbed first and second spot respectively in a ranking of the world’s most recognisable brands, unseating Coca-Cola for the first time ever in the history of the Interbrand report.
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Client Relationships: What To Do When Things Go Wrong

Client Relationships: What To Do When Things Go Wrong | PR & Communications daily news | Scoop.it
You’ve been working hard on your latest project for a client. You’ve delivered, so now it’s time for that last payment. But after weeks of wrangling with their people, there’s still no check in the mail.
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Social Influencer Sites: How Relevant Are They?

Social Influencer Sites: How Relevant Are They? | PR & Communications daily news | Scoop.it
For me, influencer sites can be used as part of a brands social strategy, but only to drive initial awareness amongst an audience.
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Why Companies Need a Head of Content Strategy, Creation and Distribution

Why Companies Need a Head of Content Strategy, Creation and Distribution | PR & Communications daily news | Scoop.it
Content is marketing, we all know that. But marketing is also content.
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Lessons in Reputation Management From the Stars

Lessons in Reputation Management From the Stars | PR & Communications daily news | Scoop.it
Everyone likes to cut loose occasionally, but if you’re thinking of doing anything that your colleagues will likely refer to as “the incident," you might want to think again. There was a time when ...
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PR capacity is essential to nonprofit boards

PR capacity is essential to nonprofit boards | PR & Communications daily news | Scoop.it
PR capacity is essential to nonprofit boards
Grand Rapids Business Journal (subscription) (blog)
In the nonprofit sector, leaders talk a lot about capacity building.
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What To Do When Your Company Suffers A Public Relations Nightmare

What To Do When Your Company Suffers A Public Relations Nightmare | PR & Communications daily news | Scoop.it
How your company should handle a public relations crisis.
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