The most impactful campaigns will be run by teams that embrace multiple channels and keep the emphasis on smart content; those that sacrifice one in favor of the other will miss opportunities and weaken client brands over the long term. | MORE »...
According to Mashable, 80% of companies were expected to use social media more in dealing with their customers. At the same time, more than 50% of consumers have already gone social when they have issues with certain businesses.
As much as I enjoy watching the two uber-generations I am sandwiched in between indulge themselves by slinging verbal mud pies at each other, to me, the whole argument entirely misses one very stark and inexorable reality: as Americans, we’re all ...
Customers want you to be the kind of person they can truly trust. Customers want to buy great products and services, of course, but since they can probably buy those same products and services elsewhere, here's what they want from you, personally: 1.
I participated in a panel discussion last week with a sizeable group of Kansas Citians exploring ideas on current and future trends shaping social media strategy and integrated marketing communications.
Bradbury, Eames, Angelou, Gladwell, Einstein, Byrne, Duchamp, Close, Sendak, and more. “Creativity” is one of those grab-bag terms, like “happiness” and “love,” that can mean so many things it runs the risk of meaning nothing at all.
Prospects today are abused, confused and rarely amused by the shear amount of options they turn up when searching for a solution to a challenge. I know that rhyme was corny, but that’s how bad it’s gotten.
When Ken Makovsky forecast a “golden age of PR” in a 2011 interview, I rolled my eyes. What else would an agency guy say? But as The Observer surveys the landscape of New York’s public-relations industry circa 2013, it looks like Mr.
By Gini Dietrich Last year we worked with a company whose goal is to become one of the greatest companies of all time. When you think about those that already hold that title, who comes to mind? Apple?
Tech titans Apple and Google have nabbed first and second spot respectively in a ranking of the world’s most recognisable brands, unseating Coca-Cola for the first time ever in the history of the Interbrand report.
You’ve been working hard on your latest project for a client. You’ve delivered, so now it’s time for that last payment. But after weeks of wrangling with their people, there’s still no check in the mail.