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PR & Communications daily news
Daily updates about public relations, communications and social media
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Be More Persuasive with a Story

Be More Persuasive with a Story | PR & Communications daily news | Scoop.it
Getting what you want always takes a lot of work, but The Wall Street Journal suggests that one way to make it easier on yourself is to start telling better stories.
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Goodbye, Keyword Stuffing: How Content Marketing Requires a More Strategic Approach

Goodbye, Keyword Stuffing: How Content Marketing Requires a More Strategic Approach | PR & Communications daily news | Scoop.it
Due to their visual nature, the infographic stands a far better chance of going viral than a simple blog posts. The infographic is a large image that contains a series of data points combined in a convenient and easy-to-read format.
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Public Relations and Journalism: Can They Play Well Together?

Public Relations and Journalism: Can They Play Well Together? | PR & Communications daily news | Scoop.it
Both public relations professionals and journalists can rally around the need to find interesting stories or angles and write well about them. (Public Relations and Journalism: Can They Play Well Together?
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The Importance of Influencers

The Importance of Influencers | PR & Communications daily news | Scoop.it
Identifying the most influential people has become incredibly beneficial to companies that seek to strengthen their presence and reputation in social media.
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The Five Characteristics of Successful Innovators

The Five Characteristics of Successful Innovators | PR & Communications daily news | Scoop.it
There is not much agreement about what makes an idea innovative, and what makes an innovative idea valuable.
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How to Fix a Social Media Marketing Budget

How to Fix a Social Media Marketing Budget | PR & Communications daily news | Scoop.it
Social media is a great way to target new customers as there are more than a billion users across 10 social media platforms on the Internet. However, there are problems that are faced by social media marketers on a daily basis.
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Five Easy Ways to Expand Your Clientele Using LinkedIn

Five Easy Ways to Expand Your Clientele Using LinkedIn | PR & Communications daily news | Scoop.it
LinkedIn is a versatile platform for businesses to expand in many different ways. If you know how to use the networking site to your advantage, you can take your company to greater levels using it.
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5 Goals of Any Public Relations Campaign

5 Goals of Any Public Relations Campaign | PR & Communications daily news | Scoop.it
Public relations is not always complicated, but it does require a certain precision and ability to push the right buttons and say – exactly – the right things. These skills can be learn...
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4 Key Elements of Your Facebook Marketing

4 Key Elements of Your Facebook Marketing | PR & Communications daily news | Scoop.it
With all the changes happening on Facebook, it’s sometimes tough to keep up and sort out what’s important and what may or may not impact your everyday efforts to engage, reach a wider audience, and communicate more efficiently.
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Do Digital Ads Work? Who Knows.

Do Digital Ads Work? Who Knows. | PR & Communications daily news | Scoop.it
With all the data available and all the money being spent on digital ads, it should be easy to decide how effective they are. Only, it isn't.
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The Importance of Building a Community of Brand Advocates

The Importance of Building a Community of Brand Advocates | PR & Communications daily news | Scoop.it
Are you a believer in the need to build a robust engaged social community yet? Are you prepared to measure the success of a social media marketing campaign by client/customer retention numbers? How about measuring engagement in your social sites?
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The Three Stages of Social Media

The Three Stages of Social Media | PR & Communications daily news | Scoop.it
In the world of social media, you will see there are basically three groupings: those who see it as a form of media, those who see it as a form of infrastructure and those who understand it as an agent of change.
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Public relations or content marketing? Wrong question

Public relations or content marketing? Wrong question | PR & Communications daily news | Scoop.it
PR pros build relationships and content marketers tell stories, but marketing magic happens when the two become one. (Public relations or content marketing?
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Do You Really Have an Innovation Culture?

Do You Really Have an Innovation Culture? | PR & Communications daily news | Scoop.it
Too often, employees lack the time or the permission to follow the ideas they come up with, and as a result, many ideas languish. How can organizations get better at implementation of innovation?
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What to Do When People Talk Bad About Your Business Online

What to Do When People Talk Bad About Your Business Online | PR & Communications daily news | Scoop.it
What to Do When People Talk Bad About Your Business Online #TheBusinessPodcast http://t.co/OiOPTUTl7a
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Integrating Public Relations & Content Marketing – It Doesn’t Have to be Scary

Integrating Public Relations & Content Marketing – It Doesn’t Have to be Scary | PR & Communications daily news | Scoop.it
At this year's PRSA International conference in Philadelphia, a few thousand PR professionals from all over the world gathered for the latest trends and (Integrating Public Relations & Content Marketing – It Doesn't Have to be Scary
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3 Powerful Ways To Improve Your Storytelling (And Business!) In 15 Minutes

3 Powerful Ways To Improve Your Storytelling (And Business!) In 15 Minutes | PR & Communications daily news | Scoop.it
So this weekend, I’ve found that winning an imaginary lottery, Finding Nemo and Billy Idol all have something in common. This is because I’ve spent the weekend thinking of ways to improve my storytelling.
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PR Career: Five Roles to Consider After You Graduate

PR Career: Five Roles to Consider After You Graduate | PR & Communications daily news | Scoop.it
By Elli Bishop Public relations (PR) is key to shaping the image of a company or figurehead. Effective PR campaigns can establish credibility, legitimacy, and visibility while building relationships with the media and the client’s audience.
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While Others Sit, A Public Relations Professional Spins

While Others Sit, A Public Relations Professional Spins | PR & Communications daily news | Scoop.it

Via LPM Comunicação SA
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LPM Comunicação SA's curator insight, October 22, 2013 2:45 AM
One of the most important things to remember about PR is that it is as much about anticipation and strategy as it is the shaping of perception and outcome.
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How to Use Twitter Hashtags to Get Noticed

How to Use Twitter Hashtags to Get Noticed | PR & Communications daily news | Scoop.it
Hashtags are a great function which allows Twitter users to tag tweets to give more context to them. Hashtags can also be used as a way to designate the tweet to particular conversation or chat.
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5 Pieces of Content to Replace Your Old Press Releases

5 Pieces of Content to Replace Your Old Press Releases | PR & Communications daily news | Scoop.it
5 Pieces of Content to Replace Your Old Press Releases http://t.co/xIEfDCZc5e #Marketing #Content
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Younger PR Professionals Look For Both Flexibility and Fulfillment

Younger PR Professionals Look For Both Flexibility and Fulfillment | PR & Communications daily news | Scoop.it
There is nothing that makes a Millennial break out into a cold sweat more than the thought of being chained to a desk for eight (or more) hours a day.
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You Are Annoying Your Customers. Do You Know Why?

You Are Annoying Your Customers. Do You Know Why? | PR & Communications daily news | Scoop.it
From social media to retargeting ads, marketers continue to add new communication channels, and with each one we add the ability to sell but we also increase our ability to annoy.
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Rethinking CSR: Public Relations and the advance of meaning-making through the corporate persona

Rethinking CSR: Public Relations and the advance of meaning-making through the corporate persona | PR & Communications daily news | Scoop.it
There is a major role for PR to play in conveying the persona of an organization in a manner that allows it to claim it is immersed in the everyday life of its stakeholders. By Burton St. John III.
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How to Grow your Brand on Twitter

How to Grow your Brand on Twitter | PR & Communications daily news | Scoop.it
The key point in using Twitter to grow your brand is to know what you want to achieve, to set out some measurable goals and then test and learn.
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