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PR & Communications daily news
Daily updates about public relations, communications and social media
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What Will Be Trending in Social Marketing in 2014?

What Will Be Trending in Social Marketing in 2014? | PR & Communications daily news | Scoop.it
Social media networks have become mandatory places for online advertising strategy.
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PR Trends for 2014: Focused Content & Multiple Formats Appeal to Niche Audiences - Business 2 Community

PR Trends for 2014: Focused Content & Multiple Formats Appeal to Niche Audiences - Business 2 Community | PR & Communications daily news | Scoop.it
PR Trends for 2014: Focused Content & Multiple Formats Appeal to Niche Audiences http://t.co/53rFAbgvH6 #socialmedia
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Great customer service leads to a great online reputation

Great customer service leads to a great online reputation | PR & Communications daily news | Scoop.it
This is Day 14 of our new series: 30 days to a better online reputation. Be sure to subscribe to our blog so you don’t miss a single important lesson!
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The public relations profession under siege

In the recent Senate hearing when the alleged brains of the pork barrel scam, Janet Lim Napoles, testified, Senator Miriam Defensor Santiago unleashed an unsavory attack on the PR profession saying, “there are press agents, cockroaches or assholes...
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3 PR Tips to Improve Returns on Instagram

3 PR Tips to Improve Returns on Instagram | PR & Communications daily news | Scoop.it
On Wednesday, Instagram rolled out a Windows Phone app, meaning that it is available on the top three mobile OS platforms. | MORE »
The post 3 PR Tips to Improve Returns on Instagram appeared first on PR News.
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The Banner Ad Isn't Obsolete. It's the Future

The Banner Ad Isn't Obsolete. It's the Future | PR & Communications daily news | Scoop.it
The banner ad might seem like an artifact of the early Internet era that will inevitably die out. But its functionality is the key to the future of business.
Imagine a world where every need is met right away.
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Pope Francis won the Internet. Literally.

Pope Francis won the Internet. Literally. | PR & Communications daily news | Scoop.it
By Daniel Burke, CNN Belief Blog Co-editor(CNN) -- It's official: Pope Francis is the most talked-about person on the planet.More folks have been chatting about the popular new pontiff online this year than Edward Snowden, Kate Middleton or even...
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The Future Of Branding Is Creating Real Connections Between Consumers And Products

The Future Of Branding Is Creating Real Connections Between Consumers And Products | PR & Communications daily news | Scoop.it
It's not about selling, it's about giving control to the people.
The future of branding belongs to storytellers who understand the hero's journey in the context of modern, mobile life.
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When a Company Is No Longer That into You

When a Company Is No Longer That into You | PR & Communications daily news | Scoop.it
Companies are often better at romancing than they are at long-term commitment. I entered a relationship with Lowe’s almost four years ago. Sure, we’d been acquaintances. I’d seen it when I went to the store next door.
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Be More Persuasive with a Story

Be More Persuasive with a Story | PR & Communications daily news | Scoop.it
Getting what you want always takes a lot of work, but The Wall Street Journal suggests that one way to make it easier on yourself is to start telling better stories.
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Goodbye, Keyword Stuffing: How Content Marketing Requires a More Strategic Approach

Goodbye, Keyword Stuffing: How Content Marketing Requires a More Strategic Approach | PR & Communications daily news | Scoop.it
Due to their visual nature, the infographic stands a far better chance of going viral than a simple blog posts. The infographic is a large image that contains a series of data points combined in a convenient and easy-to-read format.
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Public Relations and Journalism: Can They Play Well Together?

Public Relations and Journalism: Can They Play Well Together? | PR & Communications daily news | Scoop.it
Both public relations professionals and journalists can rally around the need to find interesting stories or angles and write well about them. (Public Relations and Journalism: Can They Play Well Together?
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The Importance of Influencers

The Importance of Influencers | PR & Communications daily news | Scoop.it
Identifying the most influential people has become incredibly beneficial to companies that seek to strengthen their presence and reputation in social media.
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Why Walmart’s Senior Execs Need to Be on Twitter

Why Walmart’s Senior Execs Need to Be on Twitter | PR & Communications daily news | Scoop.it
It’s been a rough month in the media for Walmart.
Last week, Walmart found itself in a Twitter tussle with actor Ashton Kutcher over the company’s controversial low wages.
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The 5 Most Frustrating Twitter User Habits

The 5 Most Frustrating Twitter User Habits | PR & Communications daily news | Scoop.it
Obviously, from a business perspective, promotion needs to be part of the strategy, but not the core element.
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Why Public Relations Is Your Best Marketing Tool

Why Public Relations Is Your Best Marketing Tool | PR & Communications daily news | Scoop.it
A great public relations plan can change a consumers mind about a company on a more fundamental level than an advertising campaign can.
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How to Foster a Culture of Contribution: Communities Take Investment and Engagement, Not Just Content

How to Foster a Culture of Contribution: Communities Take Investment and Engagement, Not Just Content | PR & Communications daily news | Scoop.it
Guest post by Greg Narain (@gregarious), co-founder of Chute, a social media platform that helps brands and publishers obtain rights to UGC content. Customer-contributed stories are not only powerful, they’re also influential and important.
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5 Ways To Socialize Your Events

5 Ways To Socialize Your Events | PR & Communications daily news | Scoop.it
The single most important social aspect of your event is going to be the hashtag. The hashtag is a key element to your social exposure. Not only does it have to be sticky, but it also has to be constant.
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13 Difficult Customers (and How to Cope With Them)

13 Difficult Customers (and How to Cope With Them) | PR & Communications daily news | Scoop.it
A field guide (with helpful advice) to the customer that can drive an entrepreneur crazy.
By Geoffrey James Whether you're an entrepreneur or a salesperson, you'll eventually run into customers who drive you crazy.
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Does Your Organization Build Relationships, and Bring Value, Through Social Media?

Does Your Organization Build Relationships, and Bring Value, Through Social Media? | PR & Communications daily news | Scoop.it
This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you'll find great value in it. Let us know what you think in the comments!
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Ideas Are Easy; Execution Is Hard

Ideas Are Easy; Execution Is Hard | PR & Communications daily news | Scoop.it
Companies trying to innovate tend to spend a lot of time generating ideas: Brainstorming sessions. Contests. Jams. This can be a huge waste of resources. In fact, most companies have no trouble generating great ideas.
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Employee Advocates: Why Brands Need to Empower Employees to Be Social Savvy

Employee Advocates: Why Brands Need to Empower Employees to Be Social Savvy | PR & Communications daily news | Scoop.it
Now more than ever, brands are influenced not by the ads or image they put out to the public, but what consumers are actually saying about them.
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Do You Really Have an Innovation Culture?

Do You Really Have an Innovation Culture? | PR & Communications daily news | Scoop.it
Too often, employees lack the time or the permission to follow the ideas they come up with, and as a result, many ideas languish. How can organizations get better at implementation of innovation?
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What to Do When People Talk Bad About Your Business Online

What to Do When People Talk Bad About Your Business Online | PR & Communications daily news | Scoop.it
What to Do When People Talk Bad About Your Business Online #TheBusinessPodcast http://t.co/OiOPTUTl7a
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Integrating Public Relations & Content Marketing – It Doesn’t Have to be Scary

Integrating Public Relations & Content Marketing – It Doesn’t Have to be Scary | PR & Communications daily news | Scoop.it
At this year's PRSA International conference in Philadelphia, a few thousand PR professionals from all over the world gathered for the latest trends and (Integrating Public Relations & Content Marketing – It Doesn't Have to be Scary
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