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PR & Communications daily news
Daily updates about public relations, communications and social media
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Customizing Your Content To Appeal To All Generations

Customizing Your Content To Appeal To All Generations | PR & Communications daily news | Scoop.it
How will marketers ever know if the content they are publishing attracts their target audience or surprisingly working better for another generation? Is your digital marketing strategy closing the generational content gap?
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How to Supercharge Your Marketing With Visual Storytelling [Infographic]

How to Supercharge Your Marketing With Visual Storytelling [Infographic] | PR & Communications daily news | Scoop.it
People love visuals and stories, so combine both in visual storytelling and watch your content's reach and conversion multiply. Here are 14 tips to inspire your visual storytelling.
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7 Content Marketing Roles You Should Fill to Build a Greater Presence

7 Content Marketing Roles You Should Fill to Build a Greater Presence | PR & Communications daily news | Scoop.it
Each type of team member requires a specific set of skills. If you want to make the biggest impact with your campaigns, find specialists that match these positions.
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How Social Media Shifted the Public Relations Industry

How Social Media Shifted the Public Relations Industry | PR & Communications daily news | Scoop.it
In most recent years, the digital revolution has placed a shift on the public relations industry. Practitioners, PR firms and agencies have dived into the digital and social media, adding more tools to their communication arsenal.
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How Pricing Impacts Brand Reputation

How Pricing Impacts Brand Reputation | PR & Communications daily news | Scoop.it
There’s economic reward to be gained by devising pricing and payment strategies that confuse the hapless consumer into handing over more money. But what about the brand impact?
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5 Ways to Use Social Media as a Networking Stra...

5 Ways to Use Social Media as a Networking Stra... | PR & Communications daily news | Scoop.it
Social media’s value for brand-building, sales, and customer engagement is regularly discussed and debated.
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Two-Way Communication Key to Get Millennials to Think Strategically

Two-Way Communication Key to Get Millennials to Think Strategically | PR & Communications daily news | Scoop.it
For PR managers tasked with teaching millennials to think strategically, the obstacles can seem daunting. Yet successes are occurring, according to interviews with managers and millennial staffers by PR News.
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Using Social Media Without Jeopardizing Your Career

Using Social Media Without Jeopardizing Your Career | PR & Communications daily news | Scoop.it
Effective business communicators know that a brisk, bulleted memo is often more effective than a multi-page document, that an executive summary is at least as important as a full report, and that a PowerPoint deck driven by a few key images and...
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A Simple Way to Prevent Social Media Complaints

A Simple Way to Prevent Social Media Complaints | PR & Communications daily news | Scoop.it
How to prevent nasty social media feedback before it even happens
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The CrossFit PR Nightmare

The CrossFit PR Nightmare | PR & Communications daily news | Scoop.it
By Zachary Evans
Last week a company I had zero opinion about previously, ensured I will absolutely never give them a single cent of my money: Enter the CrossFit PR nightmare .
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How to Integrate Communications with Earned Media

How to Integrate Communications with Earned Media | PR & Communications daily news | Scoop.it
Earned media should be the cornerstone of driving reputation, making up one of the three pillars of today’s integrated media model, which consists of earned, owned and paid media. | MORE » The post How to Integrate Communications with Earned Media...
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Why brands have to mean something more than products

Why brands have to mean something more than products | PR & Communications daily news | Scoop.it
Sometimes a washing powder is just that. A washing powder.
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When and How Often To Post on Facebook and Twitter for Maximum Engagement (with Minimal Effort)

When and How Often To Post on Facebook and Twitter for Maximum Engagement (with Minimal Effort) | PR & Communications daily news | Scoop.it
Small business owners are always trying to strike the right balance between the time they spend marketing their products and services and the time they spend actually running their business. As with all things, social media management is what you...
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How Executive Teams Can Improve PR

How Executive Teams Can Improve PR | PR & Communications daily news | Scoop.it
C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals.
Many senior executives have a simplistic and mistaken view of PR.
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6 etiquette rules for office communications

6 etiquette rules for office communications | PR & Communications daily news | Scoop.it
Corporate communication has taken a decidedly casual turn, with texting, messaging and even emoticons becoming a standard in the office. Here's how to navigate the tricky etiquette of the new communications frontier.
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Do Potential Customers Really Want Your Product? Here's a Way to Find Out.

Do Potential Customers Really Want Your Product? Here's a Way to Find Out. | PR & Communications daily news | Scoop.it
The Sprint Kit offers exercises to help you explore your possibilities.
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Why Your Content Marketing Program Needs a Mantra

In his most famous TEDx speech, “The Art of Innovation,” former Apple chief evangelist Guy Kawasaki outlined why businesses should ditch wordy, meaningless mission statements and define themselves with a two- or three-word corporate “mantra”...
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5 Factors in Choosing a PR Agency

5 Factors in Choosing a PR Agency | PR & Communications daily news | Scoop.it
Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there. | MORE »
The post 5 Factors in Choosing a PR Agency appeared first on PR News.
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The New Form of Public Relations

The New Form of Public Relations | PR & Communications daily news | Scoop.it
Your public relations strategy needs to evolve to meet the demands of your current audience
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6 Ways Content Marketing Has Changed Public Relations

6 Ways Content Marketing Has Changed Public Relations | PR & Communications daily news | Scoop.it
Back in 2007, when Twitter was taking off, the PR industry faced a pivot point. It was no longer effective to cold email as many journalists as possible.
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How Millennials, Boomers, and Gen X-ers Respond to Content Marketing

How Millennials, Boomers, and Gen X-ers Respond to Content Marketing | PR & Communications daily news | Scoop.it
Whether you're creating eBooks, blog articles, or videos, you need to intimately understand how your target market is consuming content online to increase your reach and engagement.
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Why Today’s PR Must Change or Die

We often hear Sanjay Dholakia’s quote, “Marketing has changed more in five years than the past five hundred.” What we don’t hear as much, however, is how public relations needs to transform itself to adapt to a changing world. (highlight to tweet)...
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7 Things You Must Do When Building Landing Pages that Convert

7 Things You Must Do When Building Landing Pages that Convert | PR & Communications daily news | Scoop.it
Landing pages — individual web pages that are separate from a company’s main website — are a way to target specific audiences and make them ripe to buy what you’re selling (so to speak).
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Creative Leadership in PR Is More Important Than Ever

Creative Leadership in PR Is More Important Than Ever | PR & Communications daily news | Scoop.it
Guest post by Gotham PR Founder Courtney Lukitsch.
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Don’t Be a Lazy Marketer: 11 Content Marketing Ideas

Don’t Be a Lazy Marketer: 11 Content Marketing Ideas | PR & Communications daily news | Scoop.it
By Bryan Adams
Lazy marketers are all around us…including you, if you’re honest.
Have you ever woken up from a Saturday afternoon snooze or raced back from work or the gym because you’re absolutely starving?
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