IBM has made world headlines with the best kind of publicity stunt -- demonstrating its amazing prowess at the atomic level. The stop-action animation using oxygen atoms is not a work of art, but the fact that one can manipulate atoms to this...
Is Your Public Relations Strategy Outdated? Business Insider In the past, public relations required a client to pay a large retainer in order to be mentioned in a sidebar or get quick features published, promoting a service or product.
By Dean Starkman One of the cold, hard facts of media punditry is that no one can read everything—or should be expected to—so any assertion about a publication or any group of them is going to be just that, an assertion.
Twitter is cool and it does so many things so very well. In a crisis it’s an important source for news, updates and tips. When you’re researching, it can be a vital source of information for PR and marketing.
Brand-making is about meaning-making. It’s not about “forced listening” or tune-out minimizing. Abundant research has shown that word-of-mouth is how most messages are spread. And social media is the online equivalent of that word-of-mouth.
Public Relations There's one thing that's consistent in this world: change. This is no less true in business; industries have to evolve to keep up with developing technology and new trends. On top of that, they have to promote ...
At the Ragan Corporate Communicators Conference, I kicked off the day yesterday with a keynote on the future of PR. I pulled out my magic 8 ball and we peered into it to figure out what the industry is going to look like five years from now.
It's interesting to note that like journalism, public relations is trying to find different ways to remain relevant to their audiences and clients. As many journalists work to make their own brands and use social media to promote ...
A Columbia undergraduate travels deep into the bowels of Schermerhorn Hall, home of the Motivation Science Center's underground laboratories. (We would actually prefer to have windows, but what can you do?
One of my young clients, let's call her Julie, is on a mission. Julie has an idea, one that has been gestating in her mind for quite some time, but now she realizes that for her idea to have any impact at all she will have to "go public" with it.
NBC Chicago (blog) Why You Should Manage Your Reputation, Not Your Relationships NBC Chicago (blog) This new perspective requires a very slight shift, from customer relationship management to customer reputation management.
Above the Law The Practice: Are Public Relations Firms Still Relevant? Above the Law I also hired a public relations firm. I wanted to get the word out about our practice and thought this was the best way.
Interview with Crisis Communications Expert Deborah Fiorito Business 2 Community Deborah Fiorito, President of 20K Group in Houston, Texas is the latest crisis communications expert to join us at the Online Reputation Management blog.
Reputation Management: When Your Business is Disparaged Online Forbes It's interesting that “Reputation management” has evolved from a catchphrase to a science to an actual industry. Has anybody run a search on reputation management agencies lately?