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The Five Essential Elements of a Great Company Story [Infographic]

The Five Essential Elements of a Great Company Story [Infographic] | PR & Communications daily news | Scoop.it
Concerned that you don't have enough drama or action in your company story? Don't worry... You can craft a company story that is both compelling and informative.
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PR & Communications daily news
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Modernising public relations and a planning case study - The Conversation: powered by CIPR

Modernising public relations and a planning case study - The Conversation: powered by CIPR | PR & Communications daily news | Scoop.it
Public relations and marketing practitioners have access to a vast amount of data than ever before to help identify and understand publics, or audiences, if you prefer marketing parlance.
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Women in Public Relations: How Gender Influences Practice

Women in Public Relations: How Gender Influences Practice
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Winning Social Media Strategies For Public Relations

Winning Social Media Strategies For Public Relations | PR & Communications daily news | Scoop.it
Most social media is a waste of time. It’s a great place to post photos of your cat, announce your opinion on politics or music, exercise your thumbs by clicking “Like” and “Follow,” and other harmless endeavors.
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How To Recover From A Bad Reputation In Business

How To Recover From A Bad Reputation In Business | PR & Communications daily news | Scoop.it
Reputation management is something you should learn about to make a business do better. You have to be sure that you keep a good reputation to succeed most of the time. Thankfully, this article will help you with this.
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Using Data for Better Social Retargeting

Using Data for Better Social Retargeting | PR & Communications daily news | Scoop.it
Retargeting on social media is quickly becoming common practice. Using data wisely may be the key to navigating the line between creepy and effective.
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Why Metrics Don’t Add Up To Evaluation For Publicidad Relations

Why Metrics Don’t Add Up To Evaluation For Publicidad Relations | PR & Communications daily news | Scoop.it
An article about the differences between qualitative and quantitative research in public relations evaluation.
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Why You Should Rethink Using a PR Firm

Why You Should Rethink Using a PR Firm | PR & Communications daily news | Scoop.it
Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
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The Four-Step Process of Communications Planning

The Four-Step Process of Communications Planning | PR & Communications daily news | Scoop.it
By Gini Dietrich
A few years ago, I had the pleasure of meeting Benson Hendrix online.
A communicator, professor, and creator of TEDxABQ, Benson is one of the guys in the industry who does his job without spin and makes everyone else look good.
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Believable Brands: Walk the Talk

Believable Brands: Walk the Talk | PR & Communications daily news | Scoop.it
At one time or another we’ve all loved specific brands. Brands that ingrain themselves in the hearts and minds of consumers’. Brands that evoke an emotional reaction from consumers on a deep, personable level.
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Re-Thinking Corporate Communications

Re-Thinking Corporate Communications | PR & Communications daily news | Scoop.it
No matter how you slice it, marketing boils down to communication. It doesn't matter if the role is articulating the value of your product, demonstrating t
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How to Ruin a Great Customer Experience

I took my car in to be serviced the other day. The dealership has done a fantastic job in designing a great customer experience.I made my appointment online, it was easy to choose a time that was convenient for me.
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The PR Measurement 3-Tip Hat Trick

The PR Measurement 3-Tip Hat Trick | PR & Communications daily news | Scoop.it
With myriad social channels and measurement tools now available, PR pros have to learn to be more discriminating in picking what to measure; otherwise they end up throwing good money after bad. | MORE » The post The PR Measurement 3-Tip Hat Trick...
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PR Insider: Using Content to Stay in Front of Your Audience

PR Insider: Using Content to Stay in Front of Your Audience | PR & Communications daily news | Scoop.it
How do you stay in front of your customers, so they choose you instead of the competition, yet not be so pushy as to drive them away? It’s a fine balance, and content marketing can help maintain it.
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No Excuses: PR Engagement is the New Impression

No Excuses: PR Engagement is the New Impression | PR & Communications daily news | Scoop.it
We PR pros now have an arsenal of technology to help us achieve - and measure - meaningful PR engagement.
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3 PR Tips for Making the Most of Twitter

3 PR Tips for Making the Most of Twitter | PR & Communications daily news | Scoop.it
Communicators need to be careful with how they carry themselves on Twitter and make sure their presence on the social network 1) holds appeal for the media and b) reflects well on their own brand. | MORE » The post 3 PR Tips for Making the Most of...
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5 Tricks To Build The Reputation Of The Company Website With Social Media

Web developing professional with diversified experience in advertising, marketing & SEO.
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Uber and PR: How Not to Handle the Media

Uber and PR: How Not to Handle the Media | PR & Communications daily news | Scoop.it
There are a lot of jobs I wouldn’t want in PR – helping North Korean leader Kim Jong-un or promoting cigarette companies. But head of PR at lift-sharing company Uber has catapulted itself to the top (or should that be bottom) of my list.
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Give Your Customers The Experience, Not Just The Product

Give Your Customers The Experience, Not Just The Product | PR & Communications daily news | Scoop.it
The purchase process is an emotional one. You'll be more successful if you satisfy all the customer's wishes.
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Are Marketing or Public Relations Industry Associations Worth It?

Are Marketing or Public Relations Industry Associations Worth It? | PR & Communications daily news | Scoop.it
As a long time digital marketing and PR practitioner, I've had the opportunity to be involved with a diverse mix of marketing and communications industry
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PR Insider: Best Practices for Customer Support via Social Media

PR Insider: Best Practices for Customer Support via Social Media | PR & Communications daily news | Scoop.it
Below are a few reasons you should establish customer support on social media, and a few best practices for doing it – plus a few big blunders to avoid.
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PR Insider: Top 7 Myths in Public Relations

PR Insider: Top 7 Myths in Public Relations | PR & Communications daily news | Scoop.it
The world of PR is a multifaceted and complex industry, and there are a number of myths out there about what PR professionals do not do.
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Employee Communications: Your Internal Public Relations Campaign.

Employee Communications: Your Internal Public Relations Campaign. 4Hoteliers Most successful business people know that it is smart to maintain a public relations program. Strategic campaigns can boost sales, ...
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Data-Driven PR Metrics in 4 Easy Steps

PR metrics – like the metrics associated with other relationship marketing disciplines (events, social media) – have been traditionally hard to come by.
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PR folks, here are the skills you need to become future ready

PR folks, here are the skills you need to become future ready | PR & Communications daily news | Scoop.it
What are the vital skills a top PR professional of today needs to succeed? Veterans in the PR space give their take.
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Five Tips for Effective 'Emotional Branding'

Five Tips for Effective 'Emotional Branding' | PR & Communications daily news | Scoop.it
As a marketer, you're selling a way to improve people's lives; to do that effectively, you have to make them feel--not just think--that you're the answer to their problem. Feeling is what emotional branding is about.
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