In the drive to deepen stakeholder relationships, communicators continue to reengineer strategies to include more branded content as part of a paid-earned-owned media engagement strategy. | MORE » The post Branded Content is Now Top Priority...
Communicators need to be careful with how they carry themselves on Twitter and make sure their presence on the social network 1) holds appeal for the media and b) reflects well on their own brand. | MORE » The post 3 PR Tips for Making the Most of...
There are a lot of jobs I wouldn’t want in PR – helping North Korean leader Kim Jong-un or promoting cigarette companies. But head of PR at lift-sharing company Uber has catapulted itself to the top (or should that be bottom) of my list.
The influencers within your industry probably are getting hundreds of requests a day. Therefore, the secret behind successful outreach includes standing out amongst your peers and catch your intended party's attention.
Even in today's digital age and with social media on everyone's minds, there are still tried and true uses for print media. | MORE » The post PR Insider: Newspapers and Editorial Boards Still Have Impact appeared first on PR News.
The primal questions of public relations: How do you react to a scandal? How do you generate stories that attract the right viewers? How do you launch a new product when no one has heard of you before?
Many of us take lunch breaks with friends, or whoever we get along with best in the office. If you're still working your way up in your career, dedicate that time to initiating and developing new professional relationships instead.
Beyond creating separate Twitter accounts to handle customer service on social media, what should your Twitter bio really look like? Are there any rules you should follow? How can you truly make your customer care Twitter bio stand out?
Most social media is a waste of time. It’s a great place to post photos of your cat, announce your opinion on politics or music, exercise your thumbs by clicking “Like” and “Follow,” and other harmless endeavors.
Reputation management is something you should learn about to make a business do better. You have to be sure that you keep a good reputation to succeed most of the time. Thankfully, this article will help you with this.