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The 5 Secret Ingredients Needed to Build a Great PR Team

The 5 Secret Ingredients Needed to Build a Great PR Team | PR & Communications daily news | Scoop.it
Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.
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Competence in Public Relations - is it more than experience?

Competence in Public Relations - is it more than experience? | PR & Communications daily news | Scoop.it
Stephen Waddington is looking to see if the CIPR can develop a PR competency framework.
Such a big subject and one we have to take seriously.
Knowing the value of a great photographer and designer...
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If newspapers are written by robots what is available for PR's?

I have been showing over the last few weeks the extent to which intelligent automation has reached out and been welcomed by the publishing industry.
Yesterday, I asked what would be exciting for a...
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Why You Need a Social Media Calendar and How to Create One [Infographic]

Why You Need a Social Media Calendar and How to Create One [Infographic] | PR & Communications daily news | Scoop.it
A social media calendar provides a bird's-eye view of your content on all channels and incorporates items such as company milestones, product launches and holidays to keep in mind when creating content. | MORE » The post Why You Need a Social Media...
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The 7 Behaviors All of Your Customers Want to Experience

The 7 Behaviors All of Your Customers Want to Experience | PR & Communications daily news | Scoop.it
Business owners often think they have to change the way their customers think in order to make sales. In reality, your customers want to participate in these behaviors; your job is to guide them.
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8 Video Scripting Tips for PR Pros

8 Video Scripting Tips for PR Pros | PR & Communications daily news | Scoop.it
Writing for online video is similar to other writing public relations professionals do.
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How to Overcome Your Biggest Challenges in Content Marketing

How to Overcome Your Biggest Challenges in Content Marketing | PR & Communications daily news | Scoop.it
Brands today simply don't have the luxury of sitting back and hoping that their brand identity will be enough to bring customers their way.
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The Internet of Things Changes the Company-Customer Relationship

The Internet of Things Changes the Company-Customer Relationship | PR & Communications daily news | Scoop.it
With the rise of the internet of things, our individual technology envelopes – our personal networks of smart, connected devices — are rapidly becoming more complicated as more and more devices from a growing profusion of vendors do ever more...
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Why Native Advertising Fails

It turns out that a typical article online gets more than 15 seconds of engagement from about 2/3 of the people who click on it.
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Facebook Introduces New Video Metrics to Help Maximize Video Campaigns

Facebook have introduced a new video analytics element to Page Insights, with detailed information on view counts, video performance and metrics on reach and completion rates.
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PR's Reputation Crisis: What Would Olivia Pope Do?

PR's Reputation Crisis: What Would Olivia Pope Do? | PR & Communications daily news | Scoop.it
Guest post by Partner/GM Tyler Perry of Bateman Group.
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Trust Me, PR is dead - long live public relations

Trust Me, PR is dead - long live public relations | PR & Communications daily news | Scoop.it
Trust Me, PR is Dead is the provocative title of Robert Phillip's long-awaited second book. It's had many PR practitioners up in arms that a co-founder of Jackie Cooper PR and former EMEA CEO of Ed...
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7 Online Reputation Management Guarantees

7 Online Reputation Management Guarantees | PR & Communications daily news | Scoop.it
You know what they say about sure things—death and taxes and all of that. Guarantees and certainties are especially hard to come by on the Internet, where the rules change every day and there are a…
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21 Marketing Podcasts You Need to Listen To

21 Marketing Podcasts You Need to Listen To | PR & Communications daily news | Scoop.it
I’m huge music fan and it wasn’t long ago that everywhere I drove, I’d have the music blasting in the car. But now, I can’t remember the last time I listened to music in the car.
What replaced the music?
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How a Brand Can Use Influencers to Target a New Niche

How a Brand Can Use Influencers to Target a New Niche | PR & Communications daily news | Scoop.it
The following is a guest post from Future Buzz community member Tamar Weinberg. 
What’s the first thing that comes to mind when you think about laptops?
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Finding empathy online

Finding empathy online | PR & Communications daily news | Scoop.it
By Elizabeth Spayd Almost since the dawn of digital media, a meta question has hovered over us: Will the power of journalism diminish as people start reading everything on their phones, tablets, and laptops?
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11 Cringeworthy Mistakes That Could Ruin Your Business

11 Cringeworthy Mistakes That Could Ruin Your Business | PR & Communications daily news | Scoop.it
Avoid making these 11 mistakes to keep your business alive and thriving.
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Marketers' Favorite SEO Tactics and Metrics

Marketers' Favorite SEO Tactics and Metrics | PR & Communications daily news | Scoop.it
Marketers say creating relevant content is the most effective search engine optimization tactic they employ, according to a recent report from Ascend2. Read the full article at MarketingProfs
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Get Emotional and Watch Fans Share Your Content More Frequently

Get Emotional and Watch Fans Share Your Content More Frequently | PR & Communications daily news | Scoop.it
Have share will travel. Social media engagement within the travel sector grew 24 percent from January through May, compared with the same period last year, according to an exclusive study for PR News by social media analytics company...
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How to Build a Community of Brand Ambassadors Rather Than a Number of Followers

How to Build a Community of Brand Ambassadors Rather Than a Number of Followers | PR & Communications daily news | Scoop.it
Learn how to make your brand become a community of brand ambassadors rather than a pool of unconscious followers. Yes, having 20,000 followers provides credibility in a sense, but that can only take you so far.
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Brands and The Art of Storytelling

Brands and The Art of Storytelling | PR & Communications daily news | Scoop.it
Storytelling is as old as humankind. Perhaps the first glimpse of it is seen in ancient hieroglyphics, stories depicted as pictures on walls. Fast forward to today and what would a campfire be without friends sitting around telling stories?
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What You Think You Know About Advertising Online Is Wrong

What You Think You Know About Advertising Online Is Wrong | PR & Communications daily news | Scoop.it
There are few prevailing myths about advertising on the web that keep advertisers and marketers hamstrung. Do you count the number of people who view a page on your website?
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4 Signs That Your Reputation Management Plan is Failing

4 Signs That Your Reputation Management Plan is Failing | PR & Communications daily news | Scoop.it
Your company’s online reputation is absolutely vital. Companies with excellent plans all tied up look amazing on a quick online search, and that often translates into bigger business revenue. A…
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The Most Important Post-event Engagement Tool

The Most Important Post-event Engagement Tool | PR & Communications daily news | Scoop.it
By Steve Randazzo
Think of the last branded event you created and the engagement tool you used.
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Smart PR

Wal-Mart has accomplished some smart PR in its decision to stop selling products with the Confederate flag.  It read the national mood correctly and acted swiftly before anyone else could make the same announcement -- notably, Sears.
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Make Your PR Creative Sessions Productive

Make Your PR Creative Sessions Productive | PR & Communications daily news | Scoop.it
Being part of a PR creative session can be exhilarating, but also stressful. Here are some tips to make your work shine. | MORE »
The post Make Your PR Creative Sessions Productive appeared first on PR News.
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