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7 Great Excuses for Curating Content

We’ve all grown up learning that “sharing is caring,” and when it comes to content marketing, it’s no different.
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PR & Communications daily news
Daily updates about public relations, communications and social media
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Brands and Media Can Create a New Information Experience

Brands and Media Can Create a New Information Experience | PR & Communications daily news | Scoop.it
Marketers have a tremendous opportunity to shape how they work with media companies. But to do so means moving beyond the click mentality.
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Why brands should use the formula for happiness

Why brands should use the formula for happiness | PR & Communications daily news | Scoop.it
Nils Leonard, Grey London's executive director, looks at why brands should be using the formula for happiness.
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Digital advertising is being 'bouyed' by smartphones, social networks and programmatic buying says Economist media editor

Digital advertising is being 'bouyed' by smartphones, social networks and programmatic buying says Economist media editor | PR & Communications daily news | Scoop.it
Digital adverts will become increasingly tailoured to viewers as a result of the rise of smartphones, used by over 1.7bn users, according to a digital study from the Economist.
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How to Engage With Millennials? Stoli Vodka Puts Stock in Authenticity

Hot on the heels of a major rebranding effort, Stoli's chief marketer tells Inc. columnist Michael Rovner why millennials matter to the heritage brand.
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Want to Start a PR Firm? Focus on These 4 Things First.

Want to Start a PR Firm? Focus on These 4 Things First. | PR & Communications daily news | Scoop.it
Expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place during the first few years of launching a PR firm.
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How to Apply Lateral Thinking to Your Creative Work

How to Apply Lateral Thinking to Your Creative Work | PR & Communications daily news | Scoop.it
Pretend that you’re trapped in a magical room with only two exits. Through the first exit is a room made from a giant magnifying glass, and the blazing hot sun will fry you to death. Through the second door is a room with a fire-breathing dragon.
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Five Types of Clients to Avoid

Five Types of Clients to Avoid | PR & Communications daily news | Scoop.it
By Rebekah Iliff In the land of “all things agency and freelancer” resides an entire village of idiots, leads, and prospects.
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11 Key Performance Indicators to Help Improve Your Marketing

11 Key Performance Indicators to Help Improve Your Marketing | PR & Communications daily news | Scoop.it
Looking to improve your marketing? Here are 11 metrics that you should be measuring to gauge your performance. ... Writing a marketing plan without doing a review of recent marketing performance is like using Google Maps without a starting point.
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5 Keys to Successful Workplace Crisis Communications

5 Keys to Successful Workplace Crisis Communications | PR & Communications daily news | Scoop.it
Whether an organization is confronting a difficult contract negotiation, planning a large-scale cutback in staff and managerial positions, or revamping its benefits programs, here are critical steps to take in advance to ensure successful message...
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7 Tips for Hiring an Advertising Agency

If you're trying to refine your company's messaging and reach your target audience, you should hire an agency that can help position you for growth.
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Creating Optimal Customer Experience on Social

Creating Optimal Customer Experience on Social | PR & Communications daily news | Scoop.it
Through my extensive work with luxury, fashion and entertainment clients over the years it occurred to me that a number of companies are reluctant to talk to their fans through the means that a social channel provides.
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3 Ways to Find Your Target Audience on Social Media

3 Ways to Find Your Target Audience on Social Media | PR & Communications daily news | Scoop.it
One of the first questions any business needs to know when looking to build their social media presence is, "What platforms should we be active on?" The answer, of course, is wherever your target audience is, but how do you work that out?
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The Secret to Outstanding Customer Service

The Secret to Outstanding Customer Service | PR & Communications daily news | Scoop.it
Customer service comes down to answering two very simple questions.
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7 Big Changes in the PR Landscape Every Business Should Know About

7 Big Changes in the PR Landscape Every Business Should Know About | PR & Communications daily news | Scoop.it
Big data, social media and self-publishing has changed the game forever, but what do you really need to know?
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The 10 Hottest Branded Instagram Videos of the Week

The 10 Hottest Branded Instagram Videos of the Week | PR & Communications daily news | Scoop.it
Benefit Cosmetics has gotten to the bottom of at least one way to rock an Instagram video—by playfully featuring the derrieres of a cute young lady in a baton twirler's outfit and a nearby muscle-bound dude taking a shower (the latter is nearly...
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Marketing vs PR: Overview of Difference and Comparison

Marketing vs PR: Overview of Difference and Comparison | PR & Communications daily news | Scoop.it
The Basic Difference between Marketing and PR
A study of marketing and PR can clearly define the difference in a single word, “Scope.” The scope of marketing is based on business to customer relationships.
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How to Respond to a Negative News Story About Your Company

How to Respond to a Negative News Story About Your Company | PR & Communications daily news | Scoop.it
Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
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3 Tips to Get Influencers to See and Share Your Content

Its important to be comfortable reaching out to influencers and thought leaders in your industry for help.
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How to Build Your Brand on YouTube and Reach New Customers

How to Build Your Brand on YouTube and Reach New Customers | PR & Communications daily news | Scoop.it
YouTube is considered to be a vital ingredient of a successful social media marketing campaign for branding your business and products over Internet. Here's a list of 3 vital tactics that can be used for developing your brand on YouTube.
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6 Ways Social Media Has Changed Public Relations

6 Ways Social Media Has Changed Public Relations | PR & Communications daily news | Scoop.it
Social media has changed public relations, but how exactly? See 6 ways social media has changed how we do PR and get tips to thrive in this era.
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Is Employee Engagement Important in a Customer Centric Organization?

Is Employee Engagement Important in a Customer Centric Organization? | PR & Communications daily news | Scoop.it
A customer centric organization can be described as one where employees liberally and happily go beyond the call of duty. They “show up” more readily and spontaneously.
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5 Reasons Why Courting Influencers Is a Diversion From Building Your Business

5 Reasons Why Courting Influencers Is a Diversion From Building Your Business | PR & Communications daily news | Scoop.it
The best way to win the notice of the people you respect is to build a business they can't overlook.
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5 Tips to Effectively Deal With Difficult Customers

Your customers can certainly be wrong or difficult but you have to find a way to communicate.
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The Difference Between Marketing and PR? It’s All in the Inflections

The Difference Between Marketing and PR? It’s All in the Inflections | PR & Communications daily news | Scoop.it
Perhaps as a result of the concurrent changes in personal technology habits and decline of traditional news organizations, it's become harder to perceive where marketing ends and PR begins. | MORE » The post The Difference Between Marketing and PR?
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Content Marketing: What To Measure Beyond Sales & Leads

Content Marketing: What To Measure Beyond Sales & Leads | PR & Communications daily news | Scoop.it
How should content be measured and analyzed? Let us count the ways (or at least begin to). This column is intended to be an informal sounding board for ideas. Summer’s over and it’s time to get cracking on new research.
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