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We Need to Rethink Our Definition of Engagement

We Need to Rethink Our Definition of Engagement | PR & Communications daily news | Scoop.it
Over the last week, you probably saw about 40 posts talking about how you can increase your social media engagement.
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PR & Communications daily news
Daily updates about public relations, communications and social media
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Increase Your Marketing ROI with Free Content

Increase Your Marketing ROI with Free Content | PR & Communications daily news | Scoop.it
Just make sure you have the legal right to use it.
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How to Optimize Paid Ads on Social Media

How to Optimize Paid Ads on Social Media | PR & Communications daily news | Scoop.it
Perhaps the only eternal truth of social media is that content is king. The problem for PR is that great content will only take you so far.
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The Benefits of Using Social Media for Customer Service

The Benefits of Using Social Media for Customer Service | PR & Communications daily news | Scoop.it
As more and more users - and businesses - embrace social media, the opportunities for its use as a customer service tool expand dramatically.
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3 Effective Social Media Strategies For Public Relations | Social Media Verve

3 Effective Social Media Strategies For Public Relations | Social Media Verve | PR & Communications daily news | Scoop.it
This article talks about the profound influence of social media on us and how to leverage that in the aspect of public relations. Build your media authority and
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5 Things to Stop Doing at Work if You Care About Your Professional Reputation

5 Things to Stop Doing at Work if You Care About Your Professional Reputation | PR & Communications daily news | Scoop.it
It's easy to fall into bad office habits, but it can be more detrimental than you think. Make small changes and stop doing these five simple things this week.
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How to Build Loyalty with Journalists Using an Online Newsroom

How to Build Loyalty with Journalists Using an Online Newsroom | PR & Communications daily news | Scoop.it
Marketing and news can be used to build loyalty with journalists. According to a recent article by PRWEB titled “7 Ways to Build Customer Loyalty with Automatic Content Marketing” one of the most…
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4 Ways to Use Social Media in Public Relations : Social Media Examiner

4 Ways to Use Social Media in Public Relations : Social Media Examiner | PR & Communications daily news | Scoop.it
Are you sending out press releases and waiting for the media to write about you? This article shares four ways social support enhances public relations.
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3 Social Media Trends You Can’t Afford to Miss Out On

3 Social Media Trends You Can’t Afford to Miss Out On | PR & Communications daily news | Scoop.it
Success in our fast-paced digital world is all about staying up-to-date on the latest digital trends and having the guts to make changes and take risks. With this in mind, here are three trends that are making big waves and should not be ignored.
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5 Ways Press Release Writers Can Offer More Content & Guidance to Readers & Journalists

5 Ways Press Release Writers Can Offer More Content & Guidance to Readers & Journalists | PR & Communications daily news | Scoop.it
Last night PR Newswire completed the updates to our content syndication network and on www.prnewswire.com to meet Google’s new guidelines regarding links in press releases. And we’re convinced th…
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Content Marketing with Your Reputation in Mind

Content Marketing with Your Reputation in Mind | PR & Communications daily news | Scoop.it
It's not enough to have great content marketing and have it shared far and wide. Today we have have to think about how it creates a stellar reputation.
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How to Boost Your Employer Brand on Social Media [Podcast]

How do employers know what social media updates they should be making? How can they know what their audience thinks of these updates? What are the best-in-class employer brands doing on social?
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Millennial behavior influences older generations, according to study

Millennial behavior influences older generations, according to study | PR & Communications daily news | Scoop.it
Millennials have become a key demographic for marketers who are looking to reach a younger and more digital-savvy audience, bu
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How PR Pros Can Shape a Brand's Culture to Avert Looming Crises

How PR Pros Can Shape a Brand's Culture to Avert Looming Crises | PR & Communications daily news | Scoop.it
Every day, another organization finds its way into the headlines embroiled in a once-preventable crisis that threatens its reputation, financial health, even its very survival. In this age of instant global communication, no organization is immune. Entire companies and their stakeholders can suffer from the consequences of poor decisions made by people at every level of the organization. Often, powerful cultural influences in an organization disguise the warning signs that can identify smoldering issues that spell disaster.
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3 Tips for Building and Maintaining a Strong Online Reputation

3 Tips for Building and Maintaining a Strong Online Reputation | PR & Communications daily news | Scoop.it
In 2016, much of your personal and professional image is dictated by your online presence. To be successful, keep these tips in mind.
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The Five Traits of Difficult Clients

The Five Traits of Difficult Clients | PR & Communications daily news | Scoop.it
We’ve all been there: We had to deal with difficult clients. Some clients are difficult just because. Corina Manea shares five traits of difficult clients.
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A Social Media Roadmap for Corporate Communications Teams

A Social Media Roadmap for Corporate Communications Teams | PR & Communications daily news | Scoop.it
 

Are you planning to develop a social media marketing strategy to communicate your company’s corporate social responsibility (CSR) or sustainability plan? What are some things to take note of when using social media for sustainability?

As an orientation,
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How Public Relations Is Earning Its Place in 2016

How Public Relations Is Earning Its Place in 2016 | PR & Communications daily news | Scoop.it
Public relations used to be an afterthought, but as marketing continues evolving, the discipline is becoming a more important part of the mix.
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How to Turn a Brand Crisis Into a PR Win

How to Turn a Brand Crisis Into a PR Win | PR & Communications daily news | Scoop.it
When people said mean things about you as a kid, your mom told you to ignore them; When the same thing happens to you as a marketer, ignoring is not an option. A negative comment is like a candle. It…
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8 Social Media Mistakes That Will Destroy Your Online Reputation

8 Social Media Mistakes That Will Destroy Your Online Reputation | PR & Communications daily news | Scoop.it
How are you using social media? Are you actually being social or are you just pushing for sales? There’s nothing wrong with trying to get more sales, every business needs sales in order to grow, but if that’s all you’re after you could end up doing more harm than good to your reputation. Nobody likes…
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5 Reasons You Need a Content Marketing Calendar (And How to Make One)

5 Reasons You Need a Content Marketing Calendar (And How to Make One) | PR & Communications daily news | Scoop.it
It’s not the sexiest part of your digital strategy, but creating a content calendar is essential for marketing success. Here are some notes on why a content calendar is of benefit, along with some tips to get you started. 
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How to Measure PR: A Case Study and Examples

How to Measure PR: A Case Study and Examples | PR & Communications daily news | Scoop.it
While it's easy to talk about why AVEs should die, it's harder to show how to measure PR. Here is one case study and some real examples.
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Five Tips to Transform Brand Communications Into Storytelling

Five Tips to Transform Brand Communications Into Storytelling | PR & Communications daily news | Scoop.it
Journalists are busier than ever, consumers are savvier today than they were yesterday and the flow of information is massive and neverending. In other words, the heat is on for PR practitioners everywhere.
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PR Gaining Greater Respect & Influence in Marketing Strategy

PR Gaining Greater Respect & Influence in Marketing Strategy | PR & Communications daily news | Scoop.it
Public relations is gaining greater leverage and respect in brand marketing. Many companies and brands are bestowing a larger role on public relations in their overall marketing and brand management…
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When and How Does Snapchat Work for Business

When and How Does Snapchat Work for Business | PR & Communications daily news | Scoop.it
Carlos Gil, Head of Global Social Media Marketing for BMC Software, joins the Social Pros Podcast to discuss his full endorsement of Snapchat as a social tool for B2B and B2C businesses.
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Four Ways to Use Agile Communications in Your Marketing Mix

Four Ways to Use Agile Communications in Your Marketing Mix | PR & Communications daily news | Scoop.it
When it comes to agile communications, PR pros can learn a lot from our colleagues in the IT department. Sherrilynne Starkie has more
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