Are you planning to develop a social media marketing strategy to communicate your company’s corporate social responsibility (CSR) or sustainability plan? What are some things to take note of when using social media for sustainability?
How are you using social media? Are you actually being social or are you just pushing for sales? There’s nothing wrong with trying to get more sales, every business needs sales in order to grow, but if that’s all you’re after you could end up doing more harm than good to your reputation. Nobody likes…
It’s not the sexiest part of your digital strategy, but creating a content calendar is essential for marketing success. Here are some notes on why a content calendar is of benefit, along with some tips to get you started.
Journalists are busier than ever, consumers are savvier today than they were yesterday and the flow of information is massive and neverending. In other words, the heat is on for PR practitioners everywhere.
Even though “influencer marketing” is a relatively new marketing buzzword, the overall concept of tapping into a network of influential people to help promote a message, product or event has been around for a long time. So what’s with all the attention influencer marketing is getting now?
Success in our fast-paced digital world is all about staying up-to-date on the latest digital trends and having the guts to make changes and take risks. With this in mind, here are three trends that are making big waves and should not be ignored.
Every day, another organization finds its way into the headlines embroiled in a once-preventable crisis that threatens its reputation, financial health, even its very survival. In this age of instant global communication, no organization is immune. Entire companies and their stakeholders can suffer from the consequences of poor decisions made by people at every level of the organization. Often, powerful cultural influences in an organization disguise the warning signs that can identify smoldering issues that spell disaster.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.