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How Social Media Can Help with Your B2B Marketing

How Social Media Can Help with Your B2B Marketing | PR & Communications daily news | Scoop.it
By now, most businesses realize the importance of social media as a part of a robust digital marketing plan. However, there is one area where social media has not yet been embraced to the same extent, and that is B2B.
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PR & Communications daily news
Daily updates about public relations, communications and social media
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Is Your Company's Social Media Expert Really an Expert? Here's How to Know

Is Your Company's Social Media Expert Really an Expert? Here's How to Know | PR & Communications daily news | Scoop.it
You hired a social media expert for your business. But how do you know you hired the right one?
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6 New Social Media Marketing Tools the Experts Use. You Should, Too.

6 New Social Media Marketing Tools the Experts Use. You Should, Too. | PR & Communications daily news | Scoop.it
Clean out those old tools. These newbies will better help you engage with your audience in better, more creative ways.
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Expect the Unexpected

Expect the Unexpected | PR & Communications daily news | Scoop.it
Creativity cannot flourish if we keep seeing only the things we expect to see. If we want to be creative, we must keep ourselves surprised; we must embrace uncertainty and actively look for the unexpected.
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Top 10 Tools for Reputation Marketing

Top 10 Tools for Reputation Marketing | PR & Communications daily news | Scoop.it
Reputation marketing tools give you power to turn potentially damaging feedback into a positive experience.
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El reto de trazar un plan digital eficaz

El reto de trazar un plan digital eficaz | PR & Communications daily news | Scoop.it
En el camino por ganar clientes, también, en el mundo online, existen determinados aspectos que no deben ser dejados de lado. Cómo posicionarse en la web, más allá de sumar presencia en las redes sociales.
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3 Situations Where Cross-Cultural Communication Breaks Down

3 Situations Where Cross-Cultural Communication Breaks Down | PR & Communications daily news | Scoop.it
And how to rise to the challenge.
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How to Discover Engaging Content to Share on Social Media

How to Discover Engaging Content to Share on Social Media | PR & Communications daily news | Scoop.it
Content - Finding engaging content to share via social media can be time-consuming and tough—and a hindrance to all the other work you have to do. So use these four simpl
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Online Reputation Management: How Do You Respond To Negative Reviews?

Online Reputation Management: How Do You Respond To Negative Reviews? | PR & Communications daily news | Scoop.it
Online Reputation Management: How Do You Respond To Negative Reviews?By Mohammad Farooq Online reviews are an extension of a customers thoughts on your business, and a
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Cultivate a Culture-Driven Customer Experience

Cultivate a Culture-Driven Customer Experience | PR & Communications daily news | Scoop.it
Customer experience doesn't need to be elaborate or expensive. But it does need to be an organizational-wide focus on putting customers first.
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Influencer Marketing is a Collaboration Not a Transaction

Influencer Marketing is a Collaboration Not a Transaction | PR & Communications daily news | Scoop.it
There's a lot of debate around the merit of paying to access an audience and how effective this is. Until you step back and really understand what influencer marketing is…
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Being a Solo PR Pro is Different from Doing PR In-House

Being a Solo PR Pro is Different from Doing PR In-House | PR & Communications daily news | Scoop.it
Being a solo PR pro is very different from doing it within a company. Jessica Lawlor experienced a major learning curve as she transitioned from an in-house role to launching her solo business.
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Why Reputation Services Don’t Always Work

Why Reputation Services Don’t Always Work | PR & Communications daily news | Scoop.it
Sometimes online reputation projects don’t work. There are a number of reasons for a project not working out but a few that stand out. The number one reason is a lack of SEO, but there are othe…
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Why Inspiration is the Secret to Customer Engagement

Why Inspiration is the Secret to Customer Engagement | PR & Communications daily news | Scoop.it
It's time to get serious about making every customer connection a source of inspiration, from your messaging to your relationships.
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16 Ideas to Go Live with Brand Impact

16 Ideas to Go Live with Brand Impact | PR & Communications daily news | Scoop.it
live with brand impact? That’s a content marketing strategy topic I’ve been thinking about as more social platforms offer “go live” features, including
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Everything You Ever Wanted to Know About Customer Service

Everything You Ever Wanted to Know About Customer Service | PR & Communications daily news | Scoop.it
A pair of experts has gathered together absolutely everything you need to know to delight your customers.
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8 Do's and Don'ts of Influencer Marketing

8 Do's and Don'ts of Influencer Marketing | PR & Communications daily news | Scoop.it
With these tips you should successfully attract the right influencers to help your marketing efforts.
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3 Key Steps for Crisis Communication

3 Key Steps for Crisis Communication | PR & Communications daily news | Scoop.it
No business is immune to experiencing a crisis, but how a company responds determines if it can weather the storm or not.
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How Smart Internet Marketing Can Transform Your Unconventional Product's Weakness Into Its Strength

How Smart Internet Marketing Can Transform Your Unconventional Product's Weakness Into Its Strength | PR & Communications daily news | Scoop.it
Squatty Potty cofounder Judy Edwards explains how her company has harnessed the power of new marketing avenues to promote their unique stool.
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3 Big Reasons Why You Should Care About Online Branding

3 Big Reasons Why You Should Care About Online Branding | PR & Communications daily news | Scoop.it
Up to 80.8% of referrals will check out your company by looking at your website - and 59.9% review your social media profiles. Your online branding is a crucial part of your marketing process. 
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The Synergy of PR and Social Media

Dylan Jordan, CEO of Dolphin Rose Music and Media Worldwide, talks about the impending Virtual Newsroom, and how that opens that vault of communication ...
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Why Media Training Is Important in the Age of Always-On Communications

Why Media Training Is Important in the Age of Always-On Communications | PR & Communications daily news | Scoop.it
In an age where everyone you meet is a potential publisher, anyone can amplify a message -- for better or worse. Media training can help executives maximize their reach.
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5 Ways Socially Mature Brands Deliver Great Customer Experience

5 Ways Socially Mature Brands Deliver Great Customer Experience | PR & Communications daily news | Scoop.it
Social media has become customers' go-to channel for voicing feedback and complaints. Here's how your brand can meet them there.
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Content Marketing Mistakes Affecting Your Reputation

Content Marketing Mistakes Affecting Your Reputation | PR & Communications daily news | Scoop.it
Content marketing is easy, except when it isn’t. Here are content marketing mistakes to avoid. For any business content marketing is vital to building not only a profitable business but a good…
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How to protect and build your online reputation

How to protect and build your online reputation | PR & Communications daily news | Scoop.it
How to protect and build your online reputation:Well, having a strong online presence is critical for a majority of businesses and of course, it can be an
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