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Goodbye public relations, hello content marketing

Goodbye public relations, hello content marketing | PR & Communications daily news | Scoop.it
Goodbye public relations, hello content marketing MetroWest Daily News So "content marketing" is a sales tool that uses information, rather than a direct sales pitch, to communicate with clients and prospects.
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PR & Communications daily news
Daily updates about public relations, communications and social media
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The Former CEO of Ogilvy & Mather on Personal Branding

The Former CEO of Ogilvy & Mather on Personal Branding | PR & Communications daily news | Scoop.it
Shelly Lazarus has been building brands at Ogilvy & Mather for more than 40 years. When she joined the agency in 1971, she was one of few women in the advertising field. Twenty-six years later, having steered successful branding efforts for...
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How to Create a Better User Experience for Your Website

How to Create a Better User Experience for Your Website | PR & Communications daily news | Scoop.it
The age of digital marketing is now heading towards a better and advanced experience for the users.
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The Inspirational Workspace

The Inspirational Workspace | PR & Communications daily news | Scoop.it
Hang up some motivational posters and you're not only decorating your office, you're also encouraging yourself to be more productive every time you're in that space.
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How to Build a Relationship, Not Just a Content Promotion Strategy

How to Build a Relationship, Not Just a Content Promotion Strategy | PR & Communications daily news | Scoop.it
A successful content promotion strategy relies on you to create and share content that truly addresses the needs of your customers.
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Millennials Expect a Consistent Brand Experience Everywhere

Millennials Expect a Consistent Brand Experience Everywhere | PR & Communications daily news | Scoop.it
Millennials are hyper connected. But they expect a consistent brand experience whether they're online or offline. Are you giving it to them? New data from SDL.
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Why Marketing Needs More Introverts

Why Marketing Needs More Introverts | PR & Communications daily news | Scoop.it
Susan Cain’s book “Quiet” has provided wonderful insight to me, because I am an introvert. Cain’s core premise is that western culture overvalues extroverts and under-utilizes introverts. Introverts prefer less stimulation and quiet concentration.
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What Is New PR And Social Communications?

What Is New PR And Social Communications? | PR & Communications daily news | Scoop.it
How Is PR Different Now? Well, PR forever stayed the same.
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It's the End of 'Marketing' As We Know It at Procter & Gamble

P&G out front of industry where marketing directors outnumber brand directors more than 50 to 1, per LinkeIn.
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LeverWealth: Rebooting PR - part one

LeverWealth: Rebooting PR - part one | PR & Communications daily news | Scoop.it
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Are the big agency groups really that evil?

Are the big agency groups really that evil? | PR & Communications daily news | Scoop.it
This week I wanted to talk about groups: the WPPs, Omnicoms and Cheils of this world.
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The 6 PR Tips Every Startup Should Employ

The 6 PR Tips Every Startup Should Employ | PR & Communications daily news | Scoop.it
ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips.
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Why Content Promotion is Queen: Tips on How to Make it Work

Why Content Promotion is Queen: Tips on How to Make it Work | PR & Communications daily news | Scoop.it
If you don’t plan a content strategy for your website, you miss opportunities that can add significantly to your site in terms of traffic and to your business in terms of sales and leads.
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Why Social Media Is Essential to SEO Success

Why Social Media Is Essential to SEO Success | PR & Communications daily news | Scoop.it
SEO has two main elements: on-page factors, which include site content, usability, and accessibility to search engines; and off-page factors, including the inbound links that influence the degree to which search engines think a site is important.read...
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How PR Pros Can Meld Social Media with SEO

How PR Pros Can Meld Social Media with SEO | PR & Communications daily news | Scoop.it
For PR pros and marketing executives, it’s a growing challenge of online communications: wedding social media to SEO. | MORE » The post How PR Pros Can Meld Social Media with SEO appeared first on PR News.
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PR Lessons from a Growing Meat Scandal

PR Lessons from a Growing Meat Scandal | PR & Communications daily news | Scoop.it
A suspect meat scandal in China is getting worse.
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Nike targets women with ‘Chase Summer’ campaign

Nike targets women with ‘Chase Summer’ campaign | PR & Communications daily news | Scoop.it
Nike has launched a new online campaign aimed specifically at women following the insight that they are more likely to exercise when they do it together.
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The 4 Essential Truths of Brand Advocacy

The 4 Essential Truths of Brand Advocacy | PR & Communications daily news | Scoop.it
As professionals, we don’t always have time to read all of the posts about brand advocacy and pull out insights — luckily for you, I’ve made it an essential part of my week to do just that.
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Top 10 ads of the week: Aldi's World Cup cider ad scores with consumers

Top 10 ads of the week: Aldi's World Cup cider ad scores with consumers | PR & Communications daily news | Scoop.it
Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.
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11 Ways to Market Your Brand via SMS

11 Ways to Market Your Brand via SMS | PR & Communications daily news | Scoop.it
Whether you need to breathe new life into your SMS marketing or provide more variety, the following infographic by Text Marketer can help. It offers 11 ideas for marketing your brand via SMS.
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Doing public relations when it's too late - Forsyth County News Online

Doing public relations when it's too late - Forsyth County News Online | PR & Communications daily news | Scoop.it
Doing public relations when it's too late Forsyth County News Online Once I got past that, though, I thought, “Is it possible to hire a public relations firm to manage your image after you've departed?
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LeverWealth: Rebooting PR - Part 2

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Make Your Marketing Content Useful

Make Your Marketing Content Useful | PR & Communications daily news | Scoop.it
Marketing messages are for consumption, just like products.
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Wall-huggers! New Samsung ad mocks Apple over iPhone batteries

Wall-huggers! New Samsung ad mocks  Apple over iPhone batteries | PR & Communications daily news | Scoop.it
Samsung  ridicules Apple and specifically the iPhone's batteries  in a  new 60-second ad that has just appeared on Samsung’s YouTube channel.
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Powerful insight leads to inspiring purpose for brands and leaders

Powerful insight leads to inspiring purpose for brands and leaders | PR & Communications daily news | Scoop.it
A forward-looking strategy focused on consumer needs can build their value to the organisation and, as a result, help drive sustainable growth, writes Mhairi McEwan, chief executive and co-founder of Brand Learning.
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4 Tips for Integrating Journalists Into Your PR Team

4 Tips for Integrating Journalists Into Your PR Team | PR & Communications daily news | Scoop.it
A stable of in-house journalists can increase the rate and quality of content production, but integrating journalists into PR agencies and corporate communications teams can create complexities. | MORE » The post 4 Tips for Integrating Journalists...
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