In today’s social media-laden world, significant emphasis is often placed on social media buzz.While it is important to develop a presence on social media platforms, social media buzz alone is not enough to build and retain customer loyalty.
Do you need some help to get started with your social media marketing plan?If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.
If you work with a or outsourced marketing firm or agency to help you execute your marketing strategy, you probably assume the relationship will make your life easier and will ultimately drive top-line revenue in the form of leads, new prospects...
National and local internet marketing experts are frequently faced with this challenge: How does one effectively connect marketing strategy with returns?When a marketing campaign goes viral, it’s rather easy to see the returns of that campaign.
When the President of the United States, a reality TV megastar, a cookie, an Ivy League icon and one of the world’s most prominent newspapers are communicating information to their target audiences via the same platform, you can rest assured the...
Why Listen At All?If you want to make the most from the online presence of your brand, you simply must know what people are saying about it on social media. You need to know what's being said and where it's being said.
In this guide, I’m going to explain the role of online reputation management in today’s business and media landscape. Companies of every size can benefit from having a clear outline of its main concepts.