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Creating a Social Media Strategy for Your Event

Creating a Social Media Strategy for Your Event | PR & Communications daily news | Scoop.it
You might be asking yourself: Why be social at events in the first place? Don’t I already have enough to do?
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PR & Communications daily news
Daily updates about public relations, communications and social media
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Examining PR’s role in the quality of contributed content

Examining PR’s role in the quality of contributed content | PR & Communications daily news | Scoop.it
How can we all be better “PR citizens” in terms of what we pitch and produce? It all starts with content quality.
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5 PR Strategies That Will Amp Up Your Business

5 PR Strategies That Will Amp Up Your Business | PR & Communications daily news | Scoop.it
Strong PR strategies keep you on course as your business moves ahead. Like a map for an unfamiliar place, a strategy takes the guess work out of your next move. It keeps you focused so you can reach…
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Building Community Starts with You

Building Community Starts with You | PR & Communications daily news | Scoop.it
Building a community around your brand it may be simple, but definitely not easy. Corina Manea says building community starts with you. Here is why.
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DDB chairman Keith Reinhard on the perils of digital distraction | Brand love stories

DDB chairman Keith Reinhard on the perils of digital distraction | Brand love stories | PR & Communications daily news | Scoop.it
Technology enables brands to learn more about consumers and reach out to them in innovative ways. But according to Keith Reinhard, Chairman Emeritus at DDB, brands have become too distracted by “shiny new objects” and have forgotten how to truly connect with consumers.
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You May Have a Title But Your Role Has Expanded

You May Have a Title But Your Role Has Expanded | PR & Communications daily news | Scoop.it
We live in very exciting times. Like it or not, social media gave us a fantastic gift: The gift of professional development at our fingertips. It used to be you had to take accredited, in-person co…
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Improve Your PR Content Strategy with Influencer Marketing

Improve Your PR Content Strategy with Influencer Marketing | PR & Communications daily news | Scoop.it
Can influencer marketing improve your PR content strategy? Scott Ragin has that and also some tips to get you started with your influencer campaign
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Online PR: How To Fix Your Business Reputation Problems

Online PR: How To Fix Your Business Reputation Problems | PR & Communications daily news | Scoop.it
While the Internet can be a fantastic tool for businesses of all kinds, there are also inherent dangers involved when you put yourself out there. An unhappy customer here and a disruptive member of…
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How to Create a Strategic Business Development Plan

How to Create a Strategic Business Development Plan | PR & Communications daily news | Scoop.it
A recent Spin Sucks survey found 42 percent of communicators don't have a strategic business development plan. Here is what you need to do about that. Stat.
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How to Use a Strategic Narrative to Improve PR Relevance

How to Use a Strategic Narrative to Improve PR Relevance | PR & Communications daily news | Scoop.it
How do you or your PR firm stand out in today's noisy world? Guy Murrel says by embracing and adopting the strategic narrative approach. He explains
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PR Tips: Is it ever appropriate for an executive to give their opinion about politics?

Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, "Is it eve
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The Halo Effect in Marketing: From Brand Reputation to Sales

The Halo Effect in Marketing: From Brand Reputation to Sales | PR & Communications daily news | Scoop.it
The halo effect in marketing influences all aspects of your business growth and success. Learn how it influences your consumers.
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Content Marketing Vs. Public Relations (PR) [Infographic]

Content Marketing Vs. Public Relations (PR) [Infographic] | PR & Communications daily news | Scoop.it
Content marketing vs. public relations: An infographic. Content marketing and PR have many similarities, but also some differences.
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The Big Question: Finding Influencers for PR Activities

The Big Question: Finding Influencers for PR Activities | PR & Communications daily news | Scoop.it
Five experts weigh in on this week's Spin Sucks Big Question,"What are your tips for finding influencers to partner with for PR activities?"
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How to Use Micro-Influencers to Engage Niche Audiences

How to Use Micro-Influencers to Engage Niche Audiences | PR & Communications daily news | Scoop.it
Reaching your target audience is as important as achieving high sales. Taral Patel looks at how the right micro influencers can help you do that and more.
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4 Factors to Decide if Your CEO Should Be on Twitter

4 Factors to Decide if Your CEO Should Be on Twitter | PR & Communications daily news | Scoop.it
It's a valid question for corporate communications folks to ponder: Should the CEO be on Twitter?
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Teamwork: How PR and Marketing Content Can Help Spur Sales

Teamwork: How PR and Marketing Content Can Help Spur Sales | PR & Communications daily news | Scoop.it
B2B PR and marketing departments can reap benefits and brownie points by providing busy sales teams with campaigns tailored to generate, encourage and cultivate prospects at every stage of the lengthy buying cycle. Doing so entails providing sales with content that can be used to aid it in conversations with prospects as well as social media support to encourage engagement.
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Where Public Relations Is Headed In The Modern Era

Where Public Relations Is Headed In The Modern Era | PR & Communications daily news | Scoop.it
PR isn't dead -- it's merely evolving.
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The Big Question: PR Skills for the Future

The Big Question:  PR Skills for the Future | PR & Communications daily news | Scoop.it
On this week's Spin Sucks Big Question, we asked, "What are the most important PR Skills for the future?" Six experts provide their thoughts and advice.
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Online PR: How To Fix Your Business Reputation Problems

Online PR: How To Fix Your Business Reputation Problems | PR & Communications daily news | Scoop.it
While the Internet can be a fantastic tool for businesses of all kinds, there are also inherent dangers involved when you put yourself out there. An unhappy customer here and a disruptive member of…
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Six Ways to Use Social Listening in Crisis Planning

Six Ways to Use Social Listening in Crisis Planning | PR & Communications daily news | Scoop.it
In the second of our three-part series on using data and analytics for crisis communications planning, we have social listening and building a dashboard.
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People and Culture in 2017: What Matters Most?

People and Culture in 2017: What Matters Most? | PR & Communications daily news | Scoop.it
There’s no secret to running a successful business: You attract and retain good people who, in turn, attract and retain good clients. Ah, but to suggest accomplishing the above is easy is aki…
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How to Build an Effective Content Marketing Strategy

How to Build an Effective Content Marketing Strategy | PR & Communications daily news | Scoop.it
It’s not enough just to write your book. You have to sell it too. Here is how authors can create a content marketing strategy for their books
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Six Reasons Corporate Social Responsibility Campaigns Fail

Six Reasons Corporate Social Responsibility Campaigns Fail | PR & Communications daily news | Scoop.it
These six reasons hold companies back from successful corporate social responsibility campaigns. Learn why and see examples of companies who get it right.
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Seven Skills Every PR Pro Must Have to Excel at Storytelling

Seven Skills Every PR Pro Must Have to Excel at Storytelling | PR & Communications daily news | Scoop.it
Storytelling has been and always will be the single most valuable skill any PR pro must have. Here is how to become a great storyteller
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Stay Focused at Work: Three Tips to Maximize Efficiency

Stay Focused at Work: Three Tips to Maximize Efficiency | PR & Communications daily news | Scoop.it
Success requires us to stay focused at work. But in a world of constant distractions this can be difficult.These three tips will help.
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