Image via BigStockPhoto.com Content marketing is growing up. According to “Quarterly Intelligence Briefing: Digital Trends for 2013,” content marketing became the number one priority for marketers in 2013.
The business of reputation management Financial Times “Intense media interest doesn't mean your reputation is damaged,” says Rupert Younger, founder director of the Oxford university Centre for Corporate Reputation at Saïd Business School.
We rarely think about whether presentations are the best way to express our ideas; we just blindly create and deliver them. By some estimates, 350 presentations, on average, are delivered every second of every day.
Every minute on the internet there are more than 2,000,000 Google searches, 685,000 Facebook updates, 200 million sent emails and 48 hours worth of video uploaded to YouTube. Not in a day or a week, but in a minute.
By Brad Phillips, Author, The Media Training Bible You have a crisis communications plan in place. You’ve assembled a crisis response team, written a comprehensive crisis plan, and role played the most likely crisis scenarios.
"You can still dunk in the dark," said the tweet heard 'round the world during the 2013 Superbowl blackout. It was the ultimate example of a brand using social media to respond to real-world happenings in real-time.
How many times have you been in a brainstorming session this week? Chances are the answer is, “More than I can count.” But no study has proven that brainstorming works well, even though it has been the go-to method for idea generation since 1953.
In the car industry, reputation is everything Arab News Datsun was rebranded as Nissan in the 1980s and its reputation for reliability and integrity helped Ken achieve his monumental sales. However, it was not always plain sailing for Ken.
By Edirin Oputu Contrary to general wisdom that media consumption differs by age--older people read print newspapers; teenagers watch online videos--a study released on Monday shows that the type and urgency of a news story, rather than audience...
A new business model is afoot that threatens not only objectivity in reporting and publishing, but also opportunities for earned media. Where is the line drawn to ensure news media is still delivering objective content?
Self-aggrandizement and even plain old greed has become standard fare in the executive cafeteria. And yet CEOs wonder why their employees and the public exhibit such a high degree of mistrust toward business and business leaders.