PR & Communications daily news
1.2K views | +0 today
 
Scooped by Fernanda Grimaldi
onto PR & Communications daily news
Scoop.it!

Six Digital Media and PR Lessons From 2013

By Martin Waxman
OK – maybe I’m jumping the gun – but I’ve been caught up in the U.S. Thanksgiving/holiday spirit and I must have fast-forwarded to the end of 2013.
Have no fear, it’s not my final post of the year for Spin Sucks.
more...
No comment yet.
PR & Communications daily news
Daily updates about public relations, communications and social media
Your new post is loading...
Your new post is loading...
Scooped by Fernanda Grimaldi
Scoop.it!

The Three Types of Content Marketing

The Three Types of Content Marketing | PR & Communications daily news | Scoop.it
Content marketing is more than just storytelling.
Don't get me wrong. Stories are wonderful. Everyone loves them, and stories can be an enormous component of a content marketing strategy.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

The Engagement Crisis In Content Marketing And Social Media: Why It’s Happening And How To Fix It

The Engagement Crisis In Content Marketing And Social Media: Why It’s Happening And How To Fix It | PR & Communications daily news | Scoop.it
Even as social channels are proliferating, engagement is dropping. Columnist Blaise Lucey discusses the reasons for the problem and what marketers should do in response.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Do employees hold the keys to Customer Experience?

Do employees hold the keys to Customer Experience? | PR & Communications daily news | Scoop.it
Guest post by Gib Bassett (@gibbassett), gib.bassett@oracle.com “Companies will invest in digital customer experiences to improve experiences for all customers and employees.” – Brian Solis I’m a huge proponent of the power of digital...
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Build Customer Relationships for Successful Communication

Build Customer Relationships for Successful Communication | PR & Communications daily news | Scoop.it
All successful communication efforts start with solid customer relationships. Build them first to achieve your goals
The post Build Customer Relationships for Successful Communication appeared first on Spin Sucks.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

3 public relations strategies that can boost your social media growth

3 public relations strategies that can boost your social media growth | PR & Communications daily news | Scoop.it
Growth hacking is a popular term to throw around these days, but for many businesses, finding a way to get massive audience growth is easier said than done.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Why "rich content" is central to your social media strategy 

Why "rich content" is central to your social media strategy  | PR & Communications daily news | Scoop.it
What’s the point of this story?
First — as you know by now — that there is only value in content if it “moves.” If my article had not received any attention from my readers, it’s unlikely the reporter would have found it on search.
There...
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

5 Ways to Use Social Media for Market Research [Infographic]

5 Ways to Use Social Media for Market Research [Infographic] | PR & Communications daily news | Scoop.it
Social media is not only a great tool for outreach, it's also an amazing resource to determining who your target audience are, what they're interested in, and how you can best reach them. 
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Leading Across Cultures Requires Flexibility and Curiosity

Leading Across Cultures Requires Flexibility and Curiosity | PR & Communications daily news | Scoop.it
Don’t try to completely assimilate.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

How Innovation Fuels Content Marketing

How Innovation Fuels Content Marketing | PR & Communications daily news | Scoop.it
Embrace what's unique about your brand and commit to it with a high level of quality and consistency.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

3 Ways to Get Influencers To Share Your Content

3 Ways to Get Influencers To Share Your Content | PR & Communications daily news | Scoop.it
Wouldn’t it be great if you could get other bloggers, industry influencers, and relevant companies to share your articles for you?
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Five Ways Marketers Can Rev the Consumer Engagement Engine

Five Ways Marketers Can Rev the Consumer Engagement Engine | PR & Communications daily news | Scoop.it
Consumer engagement today looks more like an engine with interlocking gears than like the familiar funnel that marketers have relied on for more than a century. Here's how you can use the new framework to enhance the value of your marketing.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Five Modes of Persuasion You Need in Your Marketing Campaigns

Five Modes of Persuasion You Need in Your Marketing Campaigns | PR & Communications daily news | Scoop.it
If marketing is essentially about persuasion, then the use of highly effective persuasive techniques can take a campaign goal to the next level--whether that's attracting more traffic, earning more conversions, or sparking more customer engagement.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

3 Reasons Why No One Is Sharing Your Content

3 Reasons Why No One Is Sharing Your Content | PR & Communications daily news | Scoop.it
Social shares have a ton of great benefits in addition to being a key way to measure content engagement. Here are three ways to ensure your content is as shareworthy as possible?
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Content Marketing isn’t Just for Marketers Anymore

Content Marketing isn’t Just for Marketers Anymore | PR & Communications daily news | Scoop.it
Content marketing isn’t just for marketers anymore. Salespeople, customer service reps, call center agents, on-boarding staff—anyone who directly connects with customers—should be part of the content marketing process.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Ten Tips for Creating Influential Content Using Social Media

Ten Tips for Creating Influential Content Using Social Media | PR & Communications daily news | Scoop.it
When you create influential content, many great things happen: Your readers share it and will engage with your social media pages.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Human Connection: The Key to Better PR Strategy

Human Connection: The Key to Better PR Strategy | PR & Communications daily news | Scoop.it
Human connection is one of the most important skills we must have to be successful in communications. And it's something which can't be learned through market research or data-driven customer analysis.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Why the Customer Experience You Provide Is Your Product

Why the Customer Experience You Provide Is Your Product | PR & Communications daily news | Scoop.it
The arena of competition today is customer experience. Brands are shifting away from pushing products to focusing on crafting seamless customer experiences that drive purchases, loyalty, and positive word-of-mouth.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Social Media Strategy for Lead Generation 

Social Media Strategy for Lead Generation  | PR & Communications daily news | Scoop.it
This infographic highlights some of the key stats around using social media for lead generation, along with data-backed advice on how to make best use of the major platforms for this purpose.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

For A Better Customer Experience, Evoke Emotion Rather Than Manufacture It

For A Better Customer Experience, Evoke Emotion Rather Than Manufacture It | PR & Communications daily news | Scoop.it
Emotion isn't a tactic in customer experience; it is an outcome. In this post, contributor Augie Ray explains the difference.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Social media now more dominant than traditional media as a source for news

Social media now more dominant than traditional media as a source for news | PR & Communications daily news | Scoop.it
Traditional media outlets must shift their focus to social media platforms in order to more effectively reach readers, according to
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

The indispensable role of corporate communications in the digital workplace

CLICK LINK to purchase full access to Ragan Training: http://goo.gl/dBlzsZ Shel Holtz, Principal of Holtz Communication & Technology, discusses the state of ...
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

6 Challenges for Public Relations with Social Media Influencers

6 Challenges for Public Relations with Social Media Influencers | PR & Communications daily news | Scoop.it
Over the last 20 years, the rise of the Web and the emergence of social media has fundamentally changed the role of public relations (PR).
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

5 Predictions for the Future of Influencer Marketing

5 Predictions for the Future of Influencer Marketing | PR & Communications daily news | Scoop.it
Influencer marketing is growing, and along with that growth will come changes to the marketing landscape to better facilitate and measure influencer campaigns.  
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

How to Retain Customers Using Social Media

How to Retain Customers Using Social Media | PR & Communications daily news | Scoop.it
Businesses are increasingly using social media and digital marketing to connect with potential customers.
more...
No comment yet.