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Why Public Relations Is Your Best Marketing Tool

Why Public Relations Is Your Best Marketing Tool | PR & Communications daily news | Scoop.it
A great public relations plan can change a consumers mind about a company on a more fundamental level than an advertising campaign can.
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PR & Communications daily news
Daily updates about public relations, communications and social media
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The decline of journalism and the rise of public relations

The decline of journalism and the rise of public relations | PR & Communications daily news | Scoop.it
The numbers tell the story: While journalism declines, the number of jobs in public relations is increasing.
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Four Ways to Make Difficult, Serious Conversations More Productive

Four Ways to Make Difficult, Serious Conversations More Productive | PR & Communications daily news | Scoop.it
Difficult conversations—whether with friends, family, or spouses—are hard enough without one wrong step turning them into a full-blown fight. Here are four ways to ensure you keep them productive and not explosive.
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Want Positive PR? Try Breaking the Rules

Want Positive PR? Try Breaking the Rules | PR & Communications daily news | Scoop.it
Every business wants positive PR, but how likely are you to get noticed if you follow the rules like everyone else? Instead, try breaking the rules -- you just might get noticed more easily.
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How to Create Perfect Headlines for Social Media Posts

How to Create Perfect Headlines for Social Media PostsMarch 09, 2015Your headline is the first — and maybe last — impression you make on your audience.
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4 Less Glamourous Duties of the Public Relations Profession

4 Less Glamourous Duties of the Public Relations Profession | PR & Communications daily news | Scoop.it
PR isn't all happy hours with glamourous people -- here's a look at the less glamourous duties of the public relations profession.
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In Defense of Public Relations

In Defense of Public Relations | PR & Communications daily news | Scoop.it
Public relations is not manipulation, propaganda or spin. It is not shady. It is not making “bad guys” look good. Public relations is precisely what it says it is.
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Three Reasons Why the Future of Public Relations is Red Hot

Three Reasons Why the Future of Public Relations is Red Hot | PR & Communications daily news | Scoop.it
We enter a golden age for those professionals bold enough and smart enough to embrace PR. Here are three essential new areas that could re-define the future.
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Social Media Is About Building Meaningful Connections

Social Media Is About Building Meaningful Connections | PR & Communications daily news | Scoop.it
Social Media Is About Building Meaningful ConnectionsMarch 05, 2015When we use social media, it is important that we are aware of the fact that our messages are seen and read by real people. People like you and me.
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4 Marketing Strategies to Influence Tomorrow's Customer

4 Marketing Strategies to Influence Tomorrow's Customer | PR & Communications daily news | Scoop.it
Word of mouth still matters -- but now every review, rating or rave is archived for your future customers' digital reference too.
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How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign

How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign | PR & Communications daily news | Scoop.it
Finding the right influencers can help a brand increase sales, drive growth and inspire long-term customer loyalty.
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The Key Elements of Killer Content Marketing

The Key Elements of Killer Content Marketing | PR & Communications daily news | Scoop.it
Find out what critical factors you need to take into account before you start.
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7 things you should never do on Twitter

7 things you should never do on Twitter | PR & Communications daily news | Scoop.it
Twitter can be both surprisingly useful and mind-numbingly wasteful, and there's a thin line between the two.
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3 Cores of New Age PR: Is Tweeting Public Relations?

3 Cores of New Age PR: Is Tweeting Public Relations? | PR & Communications daily news | Scoop.it
Abandon preconceived notions about public relations (PR). Today, public relations is a cross-pla...
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4 ways PR pros can catch up with social media trends

4 ways PR pros can catch up with social media trends | PR & Communications daily news | Scoop.it
A recent study showed public relations experts are woefully behind the times in terms of digital media efforts. Here's how you can get up to speed.
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4 reasons why marketing gets personalized, branding gets personal

4 reasons why marketing gets personalized, branding gets personal | PR & Communications daily news | Scoop.it
If there is one trend that seems to stand out above the rest this year, it is the real opportunity, if not the urgent need, to personalize marketing efforts.
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Why digital PR means people & relationships?

What if you brought together one the best-regarded thought leaders in communications and social media with one of the funniest cartoonists?
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The Importance of Communicating with Clients and Coworkers

The reputation pertaining to communicating toward clients yet coworkers: skHAzpo http://t.co/nuPTqzERT1
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3 PR Tips for Turning Social Media into a Business Opportunity

3 PR Tips for Turning Social Media into a Business Opportunity | PR & Communications daily news | Scoop.it
With so-called vanity metrics summarily dismissed by C-level execs as having any real value, the pressure increasingly is on PR and marketing executives to monetize their brand’s or organization’s social channels. | MORE » The post 3 PR Tips for...
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Public Relations: Four 'Wow' Ways to Use It for Sales

Public Relations: Four 'Wow' Ways to Use It for Sales | PR & Communications daily news | Scoop.it
Public Relations - A perceived lack of credibility is one of the silent killers of great sales opportunities, since big potential clients are famously risk-averse. If you don't have great coverage—and therefore credibility—those ...
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How Smart CEOs Use Social Tools to Their Advantage

How Smart CEOs Use Social Tools to Their Advantage | PR & Communications daily news | Scoop.it
Advances in digital technology and their use in organizations carry huge promise to empower people at all levels.
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How To Manage And Monitor Your Online Reputation

How To Manage And Monitor Your Online Reputation | PR & Communications daily news | Scoop.it
Anything anyone says about you online has an effect on you and your company. It can be positive (we all hope for this) or it can be negative. Either way, it has an effect.
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How to Remain Customer First in the Digital Age

How to Remain Customer First in the Digital Age | PR & Communications daily news | Scoop.it
By using new technology to create innovative product, design and communication, it can be easier than ever for brands across all industries to remain focused on the customer.
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Content Marketing Strategy – What’s the Point with Social Media?

Content Marketing Strategy – What’s the Point with Social Media? | PR & Communications daily news | Scoop.it
After my Brainzooming workshop on creating fantastic content at the Social Media Strategies Summit, one attendee took exception to it.
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4 Things PR Pros Should Never Say To Reporters

4 Things PR Pros Should  Never Say To Reporters | PR & Communications daily news | Scoop.it
Brian Williams’ decision to take a temporary leave of absence from the anchor chair at “NBC Nightly News” has done little to quell the controversy now swirling around him after admitting last week that he falsely claimed he was aboard a helicopter...
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3 Cores of New Age PR: Is Tweeting Public Relations?

3 Cores of New Age PR: Is Tweeting Public Relations? | PR & Communications daily news | Scoop.it
Abandon preconceived notions about public relations (PR). Today, public relations is a cross-pla...
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