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The Five Characteristics of Successful Innovators

The Five Characteristics of Successful Innovators | PR & Communications daily news | Scoop.it
There is not much agreement about what makes an idea innovative, and what makes an innovative idea valuable.
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The Danger of Assuming What Your Client Wants

The Danger of Assuming What Your Client Wants | PR & Communications daily news | Scoop.it
by Duncan Beedie
If you want to fill your customer’s needs, you have to listen to what they want. Donna Carpenter, owner of Burton Snowboarding, learned this firsthand when she became President of the company in December 2011.
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4 Effective Tips On How to Reach Influencers

4 Effective Tips On How to Reach Influencers | PR & Communications daily news | Scoop.it
Word-of-mouth influencers can generate more than twice the sales of paid advertising
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Why digital PR means people & relationships?

What if you brought together one the best-regarded thought leaders in communications and social media with one of the funniest cartoonists?
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6 Tips for a Better LinkedIn Company Page

6 Tips for a Better LinkedIn Company Page | PR & Communications daily news | Scoop.it
LinkedIn Company Pages are a great way to brand your business, and share key content, information and updates with a targeted audiences.
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How to Leverage Celebrity Influencers for Small Business

How to Leverage Celebrity Influencers for Small Business | PR & Communications daily news | Scoop.it
Image via BigStockPhoto Nike does it. So does Apple. Disney was one of the first to do it. Microsoft is paying the NFL more than $100 million dollars over the next five years to do it for them.
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Why Brands Need to Shut Up and Listen on Social Media

Why Brands Need to Shut Up and Listen on Social Media | PR & Communications daily news | Scoop.it
If I could pinpoint the most important thing we millennials want out of life, I’d bet on the significance of the opportunity for our voices to be heard.
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Measuring the Return on Investment of Social Media

Spin Thicket is community where companies can submit press releases for Startup News, Technology News, Mobile News, Healthcare News, Energy News, Retail News .
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4 Tips for Solving PR-Marketing Conflicts

4 Tips for Solving PR-Marketing Conflicts | PR & Communications daily news | Scoop.it
The best brands and companies find ways to align PR and marketing, but even the most disciplined teams can sometimes find themselves engaged in bitter turf wars.
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5 Ways Public Relations Can Help a Small Business

5 Ways Public Relations Can Help a Small Business | PR & Communications daily news | Scoop.it
5 Ways Public Relations Can Help a Small Business
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How Do You Sustain Your Brand's Value? Follow These 6 Steps.

How Do You Sustain Your Brand's Value? Follow These 6 Steps. | PR & Communications daily news | Scoop.it
Hint: You want your logo to be more like the bitten apple and less like the walking fingers.
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6 Tips For Positive Brand Building

6 Tips For Positive Brand Building | PR & Communications daily news | Scoop.it
Learning to focus on your company's positives while still emphasizing your point of difference takes practice
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9 Surprise PR Tactics That Will Make You Irresistible to Reporters

9 Surprise PR Tactics That Will Make You Irresistible to Reporters | PR & Communications daily news | Scoop.it
“One of the most challenging aspects of working in PR is building relationships with reporters,” says author Tania Luna, who will be the keynote presenter on day two of PR News’ Digital PR Conference in Miami.
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3 Secret PR Weapons To Help Build Your Brand

3 Secret PR Weapons To Help Build Your Brand | PR & Communications daily news | Scoop.it
Whether you are a business of five people or a Fortune 50 company, you need to know how tell your story the right way, at the right time, to the right people.
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Influencer Marketing on Instagram: Engagement and Measurement

Influencer Marketing on Instagram: Engagement and Measurement | PR & Communications daily news | Scoop.it
How to cultivate meaningful, deliberate engagement with online influencers and ways to measure the reach and effectiveness of these influencers.
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Why Building Your Brand Leads to Better Content

Why Building Your Brand Leads to Better Content | PR & Communications daily news | Scoop.it
Tweetable MomentsInstead of creating ‘me too’ content, we need to look for what we’re saying that’s different.NickWestergaardTweet This Build from the Bottom Nick Westergaard is a digital agency owner, a marketing professor, produces the Social...
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The Most Effective Landing Page Optimization Tactics

The Most Effective Landing Page Optimization Tactics | PR & Communications daily news | Scoop.it
Marketing leaders say A/B testing is the most effective landing page optimization tactic, according to a recent report from Ascend2 and Act-On Software. Read the full article at MarketingProfs
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What Does A Public Relations Agency Do?

What Does A Public Relations Agency Do? | PR & Communications daily news | Scoop.it
We don’t buy ads. We don’t write stories for reporters We don’t put up billboards. We don’t come up with catchy phrases to make people buy more products they probably don’t need. So what do public relations agencies do?

Via Sid Robinson, APR
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How to Use Facebook Groups to Build Community

Spin Thicket is community where companies can submit press releases for Startup News, Technology News, Mobile News, Healthcare News, Energy News, Retail News .
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Why Your Online Reputation Matters

Why Your Online Reputation Matters | PR & Communications daily news | Scoop.it
Your online reputation is essentially the same as your offline reputation but, thankfully, using the power of the internet you can discover what your reputation is and
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8 Ways Public Relations Can Fuel Successful Content Marketing

8 Ways Public Relations Can Fuel Successful Content Marketing | PR & Communications daily news | Scoop.it
After months of hard work, your new B2B research report is set to launch. Get 8 ways to use public relations to fuel the content fire you have already started.
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How to Build Landing Pages that Convert

How to Build Landing Pages that Convert | PR & Communications daily news | Scoop.it
Landing pages can be an effective way to deliver tailored messages to existing and potential customers. Just make sure you follow these 6 tips when you're building them.
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6 Reasons Why You Need Personal PR Now

6 Reasons Why You Need Personal PR Now | PR & Communications daily news | Scoop.it
Podcast interviews, public speaking or even content marketing may seem like "vanity projects" to some entrepreneurs. In fact, such personal PR activities are highly beneficial.
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What Will Brand Engagement Look Like in 2020?

What Will Brand Engagement Look Like in 2020? | PR & Communications daily news | Scoop.it
When it comes to brand engagement, 5 years will seem like a lifetime.
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3 Ways Your Startup Can Get PR -- Right Now

3 Ways Your Startup Can Get PR -- Right Now | PR & Communications daily news | Scoop.it
All angles of press will help your business. Here's how can you get some.
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