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PR Career: Five Roles to Consider After You Graduate

PR Career: Five Roles to Consider After You Graduate | PR & Communications daily news | Scoop.it
By Elli Bishop Public relations (PR) is key to shaping the image of a company or figurehead. Effective PR campaigns can establish credibility, legitimacy, and visibility while building relationships with the media and the client’s audience.
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PR & Communications daily news
Daily updates about public relations, communications and social media
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The 6 Elements of Persuasion (Infographic)

The 6 Elements of Persuasion (Infographic) | PR & Communications daily news | Scoop.it
When you want to get your customer to say yes, keep these principles in mind.
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When (and Why) to Pay for Tweets

When (and Why) to Pay for Tweets | PR & Communications daily news | Scoop.it
If you’re on social media, you’ve seen them: ads dressed up to look (almost) exactly like normal tweets, Facebook posts, and LinkedIn updates from your friends and followers.
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The Five Essential Elements of a Great Company Story [Infographic]

The Five Essential Elements of a Great Company Story [Infographic] | PR & Communications daily news | Scoop.it
Concerned that you don't have enough drama or action in your company story? Don't worry... You can craft a company story that is both compelling and informative.
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For PR pros, ‘Disruption’ Needs to Move Beyond Just Conversation

For PR pros, ‘Disruption’ Needs to Move Beyond Just Conversation | PR & Communications daily news | Scoop.it
It’s taken absolutely no time for the phrase “disrupt your brand before it gets disrupted” to turn into one of the biggest clichés in PR and marketing circles. But it’s a cliché because it’s true.
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How PR Pros Can Meld Social Media with SEO

How PR Pros Can Meld Social Media with SEO | PR & Communications daily news | Scoop.it
For PR pros and marketing executives, it’s a growing challenge of online communications: wedding social media to SEO. | MORE » The post How PR Pros Can Meld Social Media with SEO appeared first on PR News.
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PR Lessons from a Growing Meat Scandal

PR Lessons from a Growing Meat Scandal | PR & Communications daily news | Scoop.it
A suspect meat scandal in China is getting worse.
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Nike targets women with ‘Chase Summer’ campaign

Nike targets women with ‘Chase Summer’ campaign | PR & Communications daily news | Scoop.it
Nike has launched a new online campaign aimed specifically at women following the insight that they are more likely to exercise when they do it together.
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The 4 Essential Truths of Brand Advocacy

The 4 Essential Truths of Brand Advocacy | PR & Communications daily news | Scoop.it
As professionals, we don’t always have time to read all of the posts about brand advocacy and pull out insights — luckily for you, I’ve made it an essential part of my week to do just that.
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Top 10 ads of the week: Aldi's World Cup cider ad scores with consumers

Top 10 ads of the week: Aldi's World Cup cider ad scores with consumers | PR & Communications daily news | Scoop.it
Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.
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11 Ways to Market Your Brand via SMS

11 Ways to Market Your Brand via SMS | PR & Communications daily news | Scoop.it
Whether you need to breathe new life into your SMS marketing or provide more variety, the following infographic by Text Marketer can help. It offers 11 ideas for marketing your brand via SMS.
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Doing public relations when it's too late - Forsyth County News Online

Doing public relations when it's too late - Forsyth County News Online | PR & Communications daily news | Scoop.it
Doing public relations when it's too late Forsyth County News Online Once I got past that, though, I thought, “Is it possible to hire a public relations firm to manage your image after you've departed?
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LeverWealth: Rebooting PR - Part 2

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Make Your Marketing Content Useful

Make Your Marketing Content Useful | PR & Communications daily news | Scoop.it
Marketing messages are for consumption, just like products.
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Why PR is Becoming the Future of SEO

Why PR is Becoming the Future of SEO | PR & Communications daily news | Scoop.it
SEO strategies and best practices have changed so much over the last few years that the industry is starting to bleed over into another popular industry--public relations.
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How Much Does Content Cost?

How Much Does Content Cost? | PR & Communications daily news | Scoop.it
How much does content marketing cost? Tough question, right? So let’s break the question down a bit to try to simplify it. How much does content creation cost? There are still no easy answers, are there?
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4 Mistakes Marketers Make When Trying to Go “Viral”

4 Mistakes Marketers Make When Trying to Go “Viral” | PR & Communications daily news | Scoop.it
Can we agree to kill the word “viral” – unless it’s referring to something that leads you to call a doctor, or download a security patch?
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The Former CEO of Ogilvy & Mather on Personal Branding

The Former CEO of Ogilvy & Mather on Personal Branding | PR & Communications daily news | Scoop.it
Shelly Lazarus has been building brands at Ogilvy & Mather for more than 40 years. When she joined the agency in 1971, she was one of few women in the advertising field. Twenty-six years later, having steered successful branding efforts for...
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How to Create a Better User Experience for Your Website

How to Create a Better User Experience for Your Website | PR & Communications daily news | Scoop.it
The age of digital marketing is now heading towards a better and advanced experience for the users.
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The Inspirational Workspace

The Inspirational Workspace | PR & Communications daily news | Scoop.it
Hang up some motivational posters and you're not only decorating your office, you're also encouraging yourself to be more productive every time you're in that space.
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How to Build a Relationship, Not Just a Content Promotion Strategy

How to Build a Relationship, Not Just a Content Promotion Strategy | PR & Communications daily news | Scoop.it
A successful content promotion strategy relies on you to create and share content that truly addresses the needs of your customers.
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Millennials Expect a Consistent Brand Experience Everywhere

Millennials Expect a Consistent Brand Experience Everywhere | PR & Communications daily news | Scoop.it
Millennials are hyper connected. But they expect a consistent brand experience whether they're online or offline. Are you giving it to them? New data from SDL.
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Why Marketing Needs More Introverts

Why Marketing Needs More Introverts | PR & Communications daily news | Scoop.it
Susan Cain’s book “Quiet” has provided wonderful insight to me, because I am an introvert. Cain’s core premise is that western culture overvalues extroverts and under-utilizes introverts. Introverts prefer less stimulation and quiet concentration.
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What Is New PR And Social Communications?

What Is New PR And Social Communications? | PR & Communications daily news | Scoop.it
How Is PR Different Now? Well, PR forever stayed the same.
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It's the End of 'Marketing' As We Know It at Procter & Gamble

P&G out front of industry where marketing directors outnumber brand directors more than 50 to 1, per LinkeIn.
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LeverWealth: Rebooting PR - part one

LeverWealth: Rebooting PR - part one | PR & Communications daily news | Scoop.it
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