Every minute on the internet there are more than 2,000,000 Google searches, 685,000 Facebook updates, 200 million sent emails and 48 hours worth of video uploaded to YouTube. Not in a day or a week, but in a minute.
By Brad Phillips, Author, The Media Training Bible You have a crisis communications plan in place. You’ve assembled a crisis response team, written a comprehensive crisis plan, and role played the most likely crisis scenarios.
"You can still dunk in the dark," said the tweet heard 'round the world during the 2013 Superbowl blackout. It was the ultimate example of a brand using social media to respond to real-world happenings in real-time.
With the social web and proliferation of apps, smart phones and always on internet access, we are becoming a society of accidental narcissists. I don’t believe we set out to become self-obsessed and (Rt @briansolis you are...
A new business model is afoot that threatens not only objectivity in reporting and publishing, but also opportunities for earned media. Where is the line drawn to ensure news media is still delivering objective content?
Self-aggrandizement and even plain old greed has become standard fare in the executive cafeteria. And yet CEOs wonder why their employees and the public exhibit such a high degree of mistrust toward business and business leaders.
Direct marketing to a local audience can be a really effective channel for small businesses wanting to boost sales on a tight budget. But it must be done right. The post The Power of Direct Marketing appeared first on Shoestring.
In this glorious age of the internet, any business knows that they’d be a fool to not have a website. But with so much competition out there, it’s not just about having a website anymore; it’s about having an online presence.