Guest post by Gib Bassett (@gibbassett), email@example.com “Companies will invest in digital customer experiences to improve experiences for all customers and employees.” – Brian Solis I’m a huge proponent of the power of digital...
All successful communication efforts start with solid customer relationships. Build them first to achieve your goals The post Build Customer Relationships for Successful Communication appeared first on Spin Sucks.
What’s the point of this story? First — as you know by now — that there is only value in content if it “moves.” If my article had not received any attention from my readers, it’s unlikely the reporter would have found it on search. There...
Consumer engagement today looks more like an engine with interlocking gears than like the familiar funnel that marketers have relied on for more than a century. Here's how you can use the new framework to enhance the value of your marketing.
If marketing is essentially about persuasion, then the use of highly effective persuasive techniques can take a campaign goal to the next level--whether that's attracting more traffic, earning more conversions, or sparking more customer engagement.
Content marketing isn’t just for marketers anymore. Salespeople, customer service reps, call center agents, on-boarding staff—anyone who directly connects with customers—should be part of the content marketing process.
Human connection is one of the most important skills we must have to be successful in communications. And it's something which can't be learned through market research or data-driven customer analysis.
The arena of competition today is customer experience. Brands are shifting away from pushing products to focusing on crafting seamless customer experiences that drive purchases, loyalty, and positive word-of-mouth.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.