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The Importance of Building a Community of Brand Advocates

The Importance of Building a Community of Brand Advocates | PR & Communications daily news | Scoop.it
Are you a believer in the need to build a robust engaged social community yet? Are you prepared to measure the success of a social media marketing campaign by client/customer retention numbers? How about measuring engagement in your social sites?
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PR & Communications daily news
Daily updates about public relations, communications and social media
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3 Qualities to Look for in a Social Media Influencer

3 Qualities to Look for in a Social Media Influencer | PR & Communications daily news | Scoop.it
Snoop Dogg as an influencer for your female fitness product? Um, no.
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Integrating Your Digital and Offline Local Marketing Campaigns

Integrating Your Digital and Offline Local Marketing Campaigns | PR & Communications daily news | Scoop.it
View online and offline as pieces of your overall marketing strategy.
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PR Expert: Social Media Has Obliterated Traditional Public Relations

PR Expert: Social Media Has Obliterated Traditional Public Relations | PR & Communications daily news | Scoop.it
Victoria Kent talks about the changing landscape of her profession in this video interview with C1 Revolution.
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Instagram Videos Are About to Get Extra Long

Instagram Videos Are About to Get Extra Long | PR & Communications daily news | Scoop.it
The photo-sharing app owned by Facebook said it's extending the length of videos that can be uploaded to 60 seconds.
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10 Dangerous Ways You're Neglecting Your Social Media Campaign

10 Dangerous Ways You're Neglecting Your Social Media Campaign | PR & Communications daily news | Scoop.it
Are you making one or more of these common social media marketing mistakes?
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The Secret to Social Media Campaign Success: Get Engaged

The Secret to Social Media Campaign Success: Get Engaged | PR & Communications daily news | Scoop.it
social media, social media posts, informative information, influential businesses, social media interactions,
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The Inseparability of Content Marketing and Social Media

The Inseparability of Content Marketing and Social Media | PR & Communications daily news | Scoop.it
While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use.
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What It Takes to Build a Startup into a Brand

What It Takes to Build a Startup into a Brand | PR & Communications daily news | Scoop.it
Lessons from Howard Schultz, Leslie Wexner, and Brunello Cucinelli.
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Why Snapchat 2.0 is Necessary for Digital Marketers

Why Snapchat 2.0 is Necessary for Digital Marketers | PR & Communications daily news | Scoop.it
The Launch of SoundCloud Go Looking to avoid ads while streaming your favorite songs? SoundCloud has now joined the ranks of other audio distribution platfor
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So you think you’re a marketing or public relations professional? Think again

So you think you’re a marketing or public relations professional? Think again | PR & Communications daily news | Scoop.it
Marketing and public relations can have qualities of professionalism but they’re a long way from bein
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The Panama Papers: Steps Communicators Should Take Now - PR News

The Panama Papers: Steps Communicators Should Take Now - PR News | PR & Communications daily news | Scoop.it
Communicators should take several steps now to protect brands as journalists leaf through the 11 million leaked documents known as the Panama Papers.
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Public Relations - Should Your PR Budget Stress Tactics Or Strategy? #FrizeMedia

Public Relations - Should Your PR Budget Stress Tactics Or Strategy? #FrizeMedia | PR & Communications daily news | Scoop.it
Public relations.If the name of the game for you is tactics,it simply means you are not planning to effectively alter individual perception among your key outside audiences.
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How to Plan and Create Awesome eCommerce Content

How to Plan and Create Awesome eCommerce Content | PR & Communications daily news | Scoop.it
Creating content for your brand-new eCommerce site, but not sure where to start? This guide will point you in the right direction.
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4 Easy Ways to Improve Customer Communication

4 Easy Ways to Improve Customer Communication | PR & Communications daily news | Scoop.it
The communicator has to take responsibility for effective communication. Here are a few tips that should help.
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6 Tools to Develop an Outstanding Social Media Marketing Strategy

6 Tools to Develop an Outstanding Social Media Marketing Strategy | PR & Communications daily news | Scoop.it
Social media dominates everything. Use it to your advantage and you'll stand out among the crowd.
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5 Types of Content Your Company Blog Needs

5 Types of Content Your Company Blog Needs | PR & Communications daily news | Scoop.it
Your company blog is the one content platform you have complete and total control over.
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Content Marketing Strategy – 5 Things Your Content Can Deliver

Content Marketing Strategy – 5 Things Your Content Can Deliver | PR & Communications daily news | Scoop.it
What a strong first day at the Brand Strategy Conference in New York. There were lots of great ideas and very little free time! The kickoff presentation on the first day was from Kodi Foster, Vice President – Data Strategy at Viacom.
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How to Use Influencers for SEO and Content Marketing

How to Use Influencers for SEO and Content Marketing | PR & Communications daily news | Scoop.it
Influencer marketing is growing in popularity. One of the reasons is because it can have a significant impact on SEO and content marketing. Here's how!
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The 5 Biggest Mistakes in Customer Experience – and How to Fix Them

The 5 Biggest Mistakes in Customer Experience – and How to Fix Them | PR & Communications daily news | Scoop.it
How to fix the biggest mistakes in customer experience so you don't alienate customers, lose long-term sales and ruin the company’s reputation.
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How to Maximize the Symbiotic Relationship Between PR and Influencer

How to Maximize the Symbiotic Relationship Between PR and Influencer | PR & Communications daily news | Scoop.it
Sally Falkow, Digital PR Strategist at Meritus Media, joins the Influence Pros Podcast to talk about actionable influence, communication skills, and treating influencers like people first.
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6 Ways Content Marketing Has Changed Public Relations

6 Ways Content Marketing Has Changed Public Relations | PR & Communications daily news | Scoop.it
Back in 2007, when Twitter was taking off, the PR industry faced a pivot point. It was no longer effective to cold email as many journalists as possible.
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Why Your Brand Should Be On Snapchat Right Now

Why Your Brand Should Be On Snapchat Right Now | PR & Communications daily news | Scoop.it
Once upon a time, Snapchat was just a hangout for the tween crowd trying to avoid the prying eyes of parents on Facebook. Now it’s one of the most popular social networks in the world, boasting over 200 million users.
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How Marketers Generate Content Ideas

How Marketers Generate Content Ideas | PR & Communications daily news | Scoop.it
Content - Most marketers still develop ideas for content based on intuition rather than research or data, according to a recent report from Rundown.
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3 Content Marketing Tips to Optimize Engagement and Connect with Influencers

3 Content Marketing Tips to Optimize Engagement and Connect with Influencers | PR & Communications daily news | Scoop.it
In this post, Bob Carver outlines several strategies to identify and re-share relevant content, and how to use that process to connect with influencers to boost your content marketing reach even more.
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Build Your Influencer Relations Campaign with Six Steps

Build Your Influencer Relations Campaign with Six Steps | PR & Communications daily news | Scoop.it
Influencer relations is an effective tactic in a communications program, but also very time-intense. Here are six steps for a successful campaign.
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