Wal-Mart has accomplished some smart PR in its decision to stop selling products with the Confederate flag. It read the national mood correctly and acted swiftly before anyone else could make the same announcement -- notably, Sears.
Guest post by Fred Studer (@fredstuder), Chief Marketing Officer at NetSuite As my friend Brian Solis says, “This is a time to question everything.” Let’s start with marketing, because it’s overdue for a revolution.
C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. Many senior executives have a simplistic and mistaken view of PR.
Corporate communication has taken a decidedly casual turn, with texting, messaging and even emoticons becoming a standard in the office. Here's how to navigate the tricky etiquette of the new communications frontier.
In his most famous TEDx speech, “The Art of Innovation,” former Apple chief evangelist Guy Kawasaki outlined why businesses should ditch wordy, meaningless mission statements and define themselves with a two- or three-word corporate “mantra”...
Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there. | MORE » The post 5 Factors in Choosing a PR Agency appeared first on PR News.
Today's brands engage customers daily through social and digital channels. We recently researched how successful companies use those ongoing conversations to shape their new-product development process.
A successful email marketing strategy is about offering value to the customer and continually revamping your strategy for the best results. If you want to see growth in your email marketing strategy, give these growth hacks a try.
I’m huge music fan, and it wasn’t long ago that everywhere I drove, I’d have the music blasting in the car. But now, I can’t remember the last time I listened to music in the car. What replaced the music?
How will marketers ever know if the content they are publishing attracts their target audience or surprisingly working better for another generation? Is your digital marketing strategy closing the generational content gap?
In most recent years, the digital revolution has placed a shift on the public relations industry. Practitioners, PR firms and agencies have dived into the digital and social media, adding more tools to their communication arsenal.
For PR managers tasked with teaching millennials to think strategically, the obstacles can seem daunting. Yet successes are occurring, according to interviews with managers and millennial staffers by PR News.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.