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How Public Relations Can Help Your Small Business Grow | PR Newswire

PR: An Essential Cornerstone to Every Business Plan When small business owners create a business plan they often... (PR isn't just for big multinational corporations !
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How to modernise a public relations agency or communication team

How to modernise a public relations agency or communication team | PR & Communications daily news | Scoop.it
This paper explores the challenges of modernising a public relations agency or communications team.
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Defining The Future Of Public Relations - Fast Company

Defining The Future Of Public Relations - Fast Company | PR & Communications daily news | Scoop.it
Fast Company Defining The Future Of Public Relations Fast Company In 2011 the Public Relations Society of America (PRSA) initiated a crowdsourcing campaign and public vote that produced the current definition: “Public relations is a strategic...
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The Profile and Value of a Brand Enthusiast

The Profile and Value of a Brand Enthusiast | PR & Communications daily news | Scoop.it
Brand loyalty tends to be less correlated with broad demographic segments--such as age or income--and more linked to product quality and relevant messaging, according to a recent report from StrongView.
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How to repair your online brand reputation

How to repair your online brand reputation | PR & Communications daily news | Scoop.it
How to repair your online brand reputation:Your online brand reputation is created by all the positive comments others make about your business (How to repair your online brand reputation http://t.co/Muk36gQzlZ...
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Crisis of the Week: GM in the Hot Seat

Crisis of the Week: GM in the Hot Seat | PR & Communications daily news | Scoop.it
Has General Motors Co. improved its response to the problems with its auto recalls? We ask some crisis management and reputation experts to tell us how the company is doing and what they would tell the company to do.
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Brand Attachment vs. Brand Loyalty: What is the Difference & Why Does It Matter?

Brand Attachment vs. Brand Loyalty: What is the Difference & Why Does It Matter? | PR & Communications daily news | Scoop.it
You’ve probably heard of the terms brand engagement, brand development, and brand loyalty. But have you heard of brand attachment?
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World PR Forum calls for public relations to reach for higher purpose

World PR Forum calls for public relations to reach for higher purpose | PR & Communications daily news | Scoop.it
Professor Anne Gregory opened the World PR Forum by calling on the public relations profession to reach for its higher purpose.
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3 Massive Ad Trends You Won’t Ignore in 2015

3 Massive Ad Trends You Won’t Ignore in 2015 | PR & Communications daily news | Scoop.it
These Online Ad Trends Will Surely Dominate 2015
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To Change Employee or Customer Behavior, Start Small

To Change Employee or Customer Behavior, Start Small | PR & Communications daily news | Scoop.it
Across industries, organizations can greatly benefit from making tiny changes in their processes to take into account how employees and customers really behave — including not liking being told what to do.
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Four Ways to Prove the Value of Social Media to Your CMO

Four Ways to Prove the Value of Social Media to Your CMO | PR & Communications daily news | Scoop.it
Board meetings and budget approval requests can be a nightmare to digital marketers in need of justifying the ROI of social media to their CMO.
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How to Start Conversations with Your Social Content

How to Start Conversations with Your Social Content | PR & Communications daily news | Scoop.it
Social conversations with a real substance seem to be on the verge of extinction. Some of the most popular blogs have a few comments, but reflect very little interaction between writers and readers.
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Social Selling Starts with Influencing Buyers Before They’ve Even Contacted You

Social Selling Starts with Influencing Buyers Before They’ve Even Contacted You | PR & Communications daily news | Scoop.it
The function of "selling" has not fundamentally changed since the advent of "social selling," it has however accelerated the sales cycle, and provided new opportunities outside of traditional channels to engage prospects, and establish profitable...
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Twitter to begin testing ad targeting for movies

Twitter to begin testing ad targeting for movies | PR & Communications daily news | Scoop.it
Twitter is to begin beta testing a system of ad targeting for film fans.
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Negative Comments – When is No Response the Best Response?

Negative Comments – When is No Response the Best Response? | PR & Communications daily news | Scoop.it
As a general rule of thumb, most PR and marketing pros recommend always responding to comments, even if they’re more critical than constructive, in order to get ahead of the issue, address any conc… (Negative Posts: Wie reagieren?
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6 Ways Social Media Has Changed Public Relations | Howell Marketing - A Memphis PR Firm

6 Ways Social Media Has Changed Public Relations | Howell Marketing - A Memphis PR Firm | PR & Communications daily news | Scoop.it
Thank you to Vocus and Jim Dougherty for allowing us to re-post this blog in which Amy Howell is quoted, "PR expert and author of Women in High Gear Amy Howell (Accurate.
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Content Planning Checklist: How to Develop a Strategic Content Plan

Content Planning Checklist: How to Develop a Strategic Content Plan | PR & Communications daily news | Scoop.it
The research is over – but how do you create a content plan good enough to exploit your in-depth findings?
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How To Get Get Your Message Out at Events

How To Get Get Your Message Out at Events | PR & Communications daily news | Scoop.it
While so much has changed, what clients and customers want when it comes to conferences hasn’t. They want the right people to hear their message.
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4 Areas That Influence Brand Reputation

4 Areas That Influence Brand Reputation | PR & Communications daily news | Scoop.it
Business 2 Community 4 Areas That Influence Brand Reputation Business 2 Community Essentially if our brand has any influence it is likely due to our reputation. It isn't because we have a cool name or logo.
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The press trip: a sort of Sodom and Gomorrah with product placement

The press trip: a sort of Sodom and Gomorrah with product placement | PR & Communications daily news | Scoop.it
This week’s secret PR exec takes us behind the scenes of the surreal and wacky world of the press trip (The press trip: a sort of Sodom and Gomorrah with product placement http://t.co/mIjKCsgI17 ...
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3 Kinds of Customers You Should Immediately Cut Loose

Some customers just aren't worth the time and effort. Here's how to spot the customers who are worth avoiding.
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Content Marketing Minds: Top 7 Reasons Content Marketers Fail

Content Marketing Minds: Top 7 Reasons Content Marketers Fail | PR & Communications daily news | Scoop.it
Why are 90% of companies claiming to be content marketers, but only 1 in 25 turn content into revenue-generating assets?
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The Importance of Reputation Management on Social Media

The Importance of Reputation Management on Social Media | PR & Communications daily news | Scoop.it
Do your customers investigate you online? Where does your reputation come from? Why does it matter?
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Six Tactics for Successfully Marketing to Millennials

Six Tactics for Successfully Marketing to Millennials | PR & Communications daily news | Scoop.it
Developing a Millennials-focused marketing strategy is a must: They are, after all, the largest generation by number and they already have enormous purchasing power.
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Five Tips and Examples for Digital Marketing Success

Five Tips and Examples for Digital Marketing Success | PR & Communications daily news | Scoop.it
With every passing day, getting noticed by your audience is becoming more and more difficult. Being in the right place, at the right time, in front of the right people is about implementing the right tactics and ideas, including the following five.
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