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Be Creative With Your Brand

Be Creative With Your Brand | PR & Communications daily news | Scoop.it
Johnny Earle, founder of Johnny Cupcakes, explains why focusing on the little details is absolutely essential if you want to stand out from the competition.
    
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Differences Between Writing a Press Release and a Blog

Differences Between Writing a Press Release and a Blog | PR & Communications daily news | Scoop.it
Writing is writing, right? You sit down, bang your head on the desk for a while, and eventually you come away with something that resembles properly formed sentences.
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PR Insider: Top 7 Myths in Public Relations

PR Insider: Top 7 Myths in Public Relations | PR & Communications daily news | Scoop.it
The world of PR is a multifaceted and complex industry, and there are a number of myths out there about what PR professionals do not do.  | MORE »
The post PR Insider: Top 7 Myths in Public Relations appeared first on PR News.
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10 Things You Most Likely Didn't Know About Social Media

If you consider yourself a know-it-all social media guru, you're in for a surprise.
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How to Measure the ROI of Your Social Media Campaigns

If you're wondering about the monetary value of your company's Twitter and Instagram efforts, you might be missing the point of them.
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Risk Management: Protecting Your Brand on Social Media

There are a number of benefits for brands that build an engaging presence on social networking sites.
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How to Utilize Customer Relationship Management for Brand Success

There is more to a CRM than what meets the eye. It is not only a typical database utilized by the agents within a call center setting to call or receive calls from customers.
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Long-term PR Problem

Just as the Exxon Valdez caused multi-decade problems for Alaska, BP's Deepwater Horizon well in the Caribbean has left a wide bed of gunk on the ocean floor. The damage might not be visible but it is there on the seabed where marine creatures can...
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What Exactly Is Content Marketing and Why Do You Need It?

Three experts weigh in on developing your content marketing plan and the mistakes you should avoid.
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The four Ps of public relations leadership

The four Ps of public relations leadership | PR & Communications daily news | Scoop.it
The chair of the Global Alliance introduces the Madrid Momentum (Learning to Lead) and details four Ps that constitute the cornerstones of PR leadership By Anne Gregory, PhD, FCIPR It was not that long ago (September 2014) that the World Public...
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5 Things Your Social Media Manager Doesn't Want to Hear

Since social media positions are a relatively new career path, and in fact a relatively new online platform, many people just don’t understand it at all, especially the older generations.
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Generate Great PR on a Shoestring Budget With These 5 Tips

Generate Great PR on a Shoestring Budget With These 5 Tips | PR & Communications daily news | Scoop.it
Public relations is one of the most valuable and cost-effective pieces of a marketing mix in comparison to other channels
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When Companies Make Layoffs, PR Needs to Set the Tone

When Companies Make Layoffs, PR Needs to Set the Tone | PR & Communications daily news | Scoop.it
There is one area that is problematic even for the most seasoned PR pros: helping to drive communications when their company or organization makes layoffs. | MORE » The post When Companies Make Layoffs, PR Needs to Set the Tone appeared first on PR...
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Influence Is About Community and Relationships

When brands think of influence they often think about an individual or about the actual act of driving someone to make an action or decision. The real question is who is being influenced and what are the desired outcomes.
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4 Reasons Why You Should Combine SEO and PR Strategies

4 Reasons Why You Should Combine SEO and PR Strategies | PR & Communications daily news | Scoop.it
SEO strategies have changed a lot over the past few years. With such a large focus now on attracting high quality brand mentions it requires getting other websites to talk about you.
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Communicating Through Change: How Stakeholder Engagement Cleared the Runway for a Merger

Mergers are historically difficult processes because of the negative association with loss.
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6 Reasons Your Social Media Strategy Needs Video

Move over guest blog; the future of online marketing is all about video. And while the trend toward increased video consumption was a predictable shift, the relatively low costs of production and distribution are surprising.
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10 Perfect Examples of Content Marketing

The motto of content marketing is to create and distribute content that is consistent, relevant and valuable to an audience.
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How to Avoid Online Reputation Management Nightmares

How to Avoid Online Reputation Management Nightmares | PR & Communications daily news | Scoop.it
How to Avoid Online Reputation Management Nightmares:The best way to avoid Online Reputation Management nightmares is not to allow any bad reviews
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Loyalty Is the Hidden Reward of Social Engagement

It's no secret that social engagement is one of my favourite topics and something that I feel is not discussed thoroughly enough when people post about the best practices for social: earning loyalty.Maybe that's why I was so impressed during a...
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The Importance of Building Brand Reputation in Today’s Social World

The Importance of Building Brand Reputation in Today’s Social World | PR & Communications daily news | Scoop.it
A Guest Post By Jason Mollica We’ve seen in recent months, and even in the last few years, just how bad things can get for brands on social media. Remember CelebBoutique’s tweet about Aurora trending on Twitter?
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7 Ways to Know You're Sending Marketing Emails to People Who Might Read Them

7 Ways to Know You're Sending Marketing Emails to People Who Might Read Them | PR & Communications daily news | Scoop.it
The unhappy truth is that most email pitches are ignored most of the time, but there is much you can do to improve your odds.
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5 Strategies Guaranteed to Improve Client Retention

Identifying how to retain customers is one of the most important tasks a business faces. Companies tend to focus more on acquiring customers even though it can cost 7x more. Below are 5 strategies to keep your customers loyal to your brand.
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How Storytelling Can Create Brand Value for Your Business

How Storytelling Can Create Brand Value for Your Business | PR & Communications daily news | Scoop.it
If well-crafted, a company narrative can result in a word-of-mouth effect that turns customers into advocates and drives awareness minus a big marketing budget.
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Making Sense of Social Media Analytics

Whew, it's been a busy few weeks. At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE's Technology Conference.
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3 Ways Inbound Marketing Can Help Grow Your Business

Think back to the last time you were driving on a highway and saw a massive billboard with a slogan, company logo or even a call to action displayed in oversized letters. Did you pick up your phone immediately and call the company?
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