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Why Social Media Buzz Is Not Enough to Build Customer Loyalty

In today’s social media-laden world, significant emphasis is often placed on social media buzz.While it is important to develop a presence on social media platforms, social media buzz alone is not enough to build and retain customer loyalty.
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How These Brands Captured Millennials' Hearts in Just 9 Months

How These Brands Captured Millennials' Hearts in Just 9 Months | PR & Communications daily news | Scoop.it
Brands including Oreos, Pizza Hut and Wendy's weren't on Moosylvania's list of top millennial brands last year, but they are this year.
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12 Essential Elements of a Social Media Marketing Strategy

Do you need some help to get started with your social media marketing plan?If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.
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6 Secrets to Hyper Social Media Growth

New businesses are eager to take part in social media for marketing.
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8 Ways Salespeople Can Keep Generating Leads

8 Ways Salespeople Can Keep Generating Leads | PR & Communications daily news | Scoop.it
To continually have a pipeline of potential leads, salespeople have to always be prospecting.
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Are You a Bad Client? Fix the Agency Relationship, Generate More Revenue

If you work with a or outsourced marketing firm or agency to help you execute your marketing strategy, you probably assume the relationship will make your life easier and will ultimately drive top-line revenue in the form of leads, new prospects...
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How to Show Marketing’s Impact on Revenue

National and local internet marketing experts are frequently faced with this challenge: How does one effectively connect marketing strategy with returns?When a marketing campaign goes viral, it’s rather easy to see the returns of that campaign.
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10 Twitter Accounts That Prove Twitter Has Changed the World

When the President of the United States, a reality TV megastar, a cookie, an Ivy League icon and one of the world’s most prominent newspapers are communicating information to their target audiences via the same platform, you can rest assured the...
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I Love New York Needs a PR Agency

I Love New York Needs a PR Agency | PR & Communications daily news | Scoop.it
As exclusively learned by Everything PR, The NY State Department of Economic Development is seeking a PR firm for the State’s iconic I LOVE NEW YORK campaign.
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The Importance of Taking Back Control of Your Online Identity

The Importance of Taking Back Control of Your Online Identity | PR & Communications daily news | Scoop.it
Seven seconds. That’s all it takes for someone to form a first impression. That means you have less than a sixth of a minute to show the world your shine.
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4 Ways a Public Relations Manager can Help Your Website Become the Best. - exploreB2B

4 Ways a Public Relations Manager can Help Your Website Become the Best. - exploreB2B | PR & Communications daily news | Scoop.it
Apart from representing a website or blog and also promoting it to the public (which may sound like a glamorous job), a public relations manager for a website is charged with the ...
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The Three Pillars Of Digital PR

The Three Pillars Of Digital PR | PR & Communications daily news | Scoop.it
The growth of online has changed the world of Public Relations dramatically. Online has given PR a number of opportunities – engaged and larger audiences, groupings online of like-minded people. Bu…
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Why Build an Online Community?

These days community building seems to have a major focus on Social Media.
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Align Your Brand Messaging, Start From the Ground Up

As your brand continues to further understand and embrace the multitude of effective online channels, it is crucial to be consistent with your messaging and align your marketing efforts.
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Developing Brand Friendships

What are Brand friendships?Okay, I admit it, I’ve coined that term. But if you think about all that is being talked about in Social Media, brand friendship is really where it’s at.
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Discovering Your Public Relations Point Of View

Discovering Your Public Relations Point Of View | PR & Communications daily news | Scoop.it
In all of our PR strategy sessions, one simple idea always seemed to rise above the high-level concepts and industry jargon.
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5 Tools That Will Change Email Marketing

5 Tools That Will Change Email Marketing | PR & Communications daily news | Scoop.it
Email marketing changes just as fast as technology does. Here are five types of email marketing tech evolutions to look forward to.
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Considering a Career in Public Relations? Set Yourself Up for Success With These 5 Tips

Considering a Career in Public Relations? Set Yourself Up for Success With These 5 Tips | PR & Communications daily news | Scoop.it
Still contemplating what your future career might be? If you’re considering public relations, here’s what you need to know.
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5 Email Rules That Will Change Your Life

5 Email Rules That Will Change Your Life | PR & Communications daily news | Scoop.it
This post is in partnership with Inc., which offers useful advice, resources and insights to entrepreneurs and business owners. The article below was originally published at Inc.com.
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A Guide to Social Media Listening Tools

Why Listen At All?If you want to make the most from the online presence of your brand, you simply must know what people are saying about it on social media. You need to know what's being said and where it's being said.
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Public Relations and Social Media Strategy | BRITT MICHAELIAN

Public Relations and Social Media Strategy | BRITT MICHAELIAN | PR & Communications daily news | Scoop.it
Along with digital press releases that can be sent free of charge on the internet, the process of sharing information about your brand has gone through dramatic
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How to Create a Content Marketing Strategy

How to Create a Content Marketing Strategy | PR & Communications daily news | Scoop.it
Content marketing strategy isn’t a nice to have, it’s a requirement.
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The Definitive Guide to Online Reputation Management

The Definitive Guide to Online Reputation Management | PR & Communications daily news | Scoop.it
In this guide, I’m going to explain the role of online reputation management in today’s business and media landscape. Companies of every size can benefit from having a clear outline of its main concepts.
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How Brand Personality Shapes Customer Experience and Decides the Bottom Line

How Brand Personality Shapes Customer Experience and Decides the Bottom Line | PR & Communications daily news | Scoop.it
Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
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