Pretend that you’re trapped in a magical room with only two exits. Through the first exit is a room made from a giant magnifying glass, and the blazing hot sun will fry you to death. Through the second door is a room with a fire-breathing dragon.
Looking to improve your marketing? Here are 11 metrics that you should be measuring to gauge your performance. ... Writing a marketing plan without doing a review of recent marketing performance is like using Google Maps without a starting point.
Whether an organization is confronting a difficult contract negotiation, planning a large-scale cutback in staff and managerial positions, or revamping its benefits programs, here are critical steps to take in advance to ensure successful message...
Through my extensive work with luxury, fashion and entertainment clients over the years it occurred to me that a number of companies are reluctant to talk to their fans through the means that a social channel provides.
One of the first questions any business needs to know when looking to build their social media presence is, "What platforms should we be active on?" The answer, of course, is wherever your target audience is, but how do you work that out?
Benefit Cosmetics has gotten to the bottom of at least one way to rock an Instagram video—by playfully featuring the derrieres of a cute young lady in a baton twirler's outfit and a nearby muscle-bound dude taking a shower (the latter is nearly...
The Basic Difference between Marketing and PR A study of marketing and PR can clearly define the difference in a single word, “Scope.” The scope of marketing is based on business to customer relationships.
YouTube is considered to be a vital ingredient of a successful social media marketing campaign for branding your business and products over Internet. Here's a list of 3 vital tactics that can be used for developing your brand on YouTube.
Perhaps as a result of the concurrent changes in personal technology habits and decline of traditional news organizations, it's become harder to perceive where marketing ends and PR begins. | MORE » The post The Difference Between Marketing and PR?
How should content be measured and analyzed? Let us count the ways (or at least begin to). This column is intended to be an informal sounding board for ideas. Summer’s over and it’s time to get cracking on new research.