Mobile communications, of course, is fast moving to the core of PR and marketing, as more and more consumers (read: millennials) initially get their messages from their smartphones rather than their desktop computers. | MORE » The post PR News...
by Duncan Beedie If you want to fill your customer’s needs, you have to listen to what they want. Donna Carpenter, owner of Burton Snowboarding, learned this firsthand when she became President of the company in December 2011.
As the lines between PR and marketing blur, C-level execs increasingly are pushing the two disciplines to collaborate, particularly on the all-important digital front. | MORE » The post Digital Pushes PR and Marketing Closer appeared first on PR...
The question of how you convert sales from social is one that lies at the heart of all social marketers. While there's a lot more to social networking than driving sales, the bottom line is that without sales your business would go broke.
Tweetable MomentsInstead of creating ‘me too’ content, we need to look for what we’re saying that’s different.NickWestergaardTweet This Build from the Bottom Nick Westergaard is a digital agency owner, a marketing professor, produces the Social...
We don’t buy ads. We don’t write stories for reporters We don’t put up billboards. We don’t come up with catchy phrases to make people buy more products they probably don’t need. So what do public relations agencies do?
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