One of the most difficult elements of developing a social media marketing plan is defining success and the metrics which will represent that success. Here's how to start setting your social media KPIs and how we do it at Harvard Medical School.
Consumer engagement today looks more like an engine with interlocking gears than like the familiar funnel that marketers have relied on for more than a century. Here's how you can use the new framework to enhance the value of your marketing.
If marketing is essentially about persuasion, then the use of highly effective persuasive techniques can take a campaign goal to the next level--whether that's attracting more traffic, earning more conversions, or sparking more customer engagement.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.