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Marketers Undervalue Email, Overvalue Personalization

Gaps exist in digital marketers’ perceptions of how consumers want to engage with brands, what influences their purchase decisions, and how they view privacy, according to a recent report by the Economist Intelligence Unit and Lyris.
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PR & Communications daily news
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Three Ways to Optimize Client Communication

Three Ways to Optimize Client Communication | PR & Communications daily news | Scoop.it
Mishaps almost always relate to poor client communication. Michael Manning has three ways to optimize your relationships for long-term success.
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Save the product and your reputation with proper product packaging

Using custom designed shipping boxes from a packaging company will help eliminate cost and get your custom packaging on-time and with the least amount of cost.
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The Art of Storytelling in Media Relations

The Art of Storytelling in Media Relations - The Suit Magazine writing a https://t.co/PNdJtXH3mU #publicrelations
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Things I Wish I Knew Before I Started a PR Business

Things I Wish I Knew Before I Started a PR Business | PR & Communications daily news | Scoop.it
Thinking of launching your own business? Maris Callahan shares some of the mistakes she made along the way since launching her PR business
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The 3 Ways to Handle Customer Complaints

The 3 Ways to Handle Customer Complaints | PR & Communications daily news | Scoop.it
How they handle customer complaints tells you everything about a company. Which of the 3 methods do you employ, asks Jay Baer.
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3 Celebrated CEOs Give Their Best PR Advice

3 Celebrated CEOs Give Their Best PR Advice | PR & Communications daily news | Scoop.it
Looking to get more out of your PR in the coming year? Here is some expert advice from three CEOs who have totally been there.
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10 Instagram Strategies for Creative Marketers

10 Instagram Strategies for Creative Marketers | PR & Communications daily news | Scoop.it
Instagram is a great place to be for anyone looking to market anything.
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Why Listening to Your Customers Isn't Enough

Why Listening to Your Customers Isn't Enough | PR & Communications daily news | Scoop.it
Danielle Galmore, managing director at Workspring, discusses the importance of human connection in business.
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How to Brainstorm Great Content for Your Marketing Plan

How to Brainstorm Great Content for Your Marketing Plan | PR & Communications daily news | Scoop.it
Behind every good marketing plan is a great brainstorming session.
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5 Ways Brands Can Build Loyalty With Young Consumers

5 Ways Brands Can Build Loyalty With Young Consumers | PR & Communications daily news | Scoop.it
Millennials and Generation Z should be courted by businesses that want to grow their base.
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7 Ways to Have a Difficult Conversation Without Losing Your Client

7 Ways to Have a Difficult Conversation Without Losing Your Client | PR & Communications daily news | Scoop.it
The customers you value most are often the ones least inhibited about asking more for their money.
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8 Reasons Why Your CEO Needs Influencer Marketing

8 Reasons Why Your CEO Needs Influencer Marketing | PR & Communications daily news | Scoop.it
Influencer marketing is an effective method to boost your brand's visibility.
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How Uninformed Feedback Can Hurt Your Content Marketing

How Uninformed Feedback Can Hurt Your Content Marketing | PR & Communications daily news | Scoop.it
You need good feedback to improve your content marketing efforts, but uninformed is worse than none at all. Here’s how to get exactly what you need.
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How to Segment Your Traffic to Increase Leads and Conversions

Traffic segmentation can transform your lead gen strategy by matching the right experience to the right person. Learn how to get started.
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From storytelling to storydoing: how communicators become reputation custodians

From storytelling to storydoing: how communicators become reputation custodians | PR & Communications daily news | Scoop.it
RT @VoxOptima: From #storytelling to storydoing: how communicators become #reputation custodians | https://t.co/oSlI9qA5Qu @codimag @jeremi…
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Why Every Organization Needs an Innovation Strategy

Why Every Organization Needs an Innovation Strategy | PR & Communications daily news | Scoop.it
The 10th anniversary of the announcement of the iPhone reminds us why every organization needs an innovation strategy in order to succeed.
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Innovative Ways to Improve Corporate Communications

Innovative Ways to Improve Corporate Communications | PR & Communications daily news | Scoop.it
Innovative Ways to Improve Corporate Communications – Comunitelligence on demand https://t.co/55GfvvBJuT
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It's Time for PR to Embrace Artificial Intelligence

It's Time for PR to Embrace Artificial Intelligence | PR & Communications daily news | Scoop.it
Artificial Intelligence (AI) can strike fear into PR pros and communicators, who are concerned that robots eventually will take their jobs. In fact, AI combined with human intelligence is the most powerful combination. As such, communicators should embrace technology.
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10 Ways to Build Trust and Credibility With Your Customers

10 Ways to Build Trust and Credibility With Your Customers | PR & Communications daily news | Scoop.it
Keeping the trust of your existing customers is what will attract new customers.
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4 Ways to Start Winning Using PR

4 Ways to Start Winning Using PR | PR & Communications daily news | Scoop.it
It's hard to get attention without PR, but these four tips are guaranteed to help.
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11 Reasons You're Not Getting Traction on Social Media

11 Reasons You're Not Getting Traction on Social Media | PR & Communications daily news | Scoop.it
If you're not satisfied with the attention you're getting on social media, then it's time to do something about it.
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5 Reasons You Need a Content Marketing Strategy Right Now

You don't want to haphazardly produce content without first devising a strategy.
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5 Ways Companies Need to Market to Millennials in 2017

5 Ways Companies Need to Market to Millennials in 2017 | PR & Communications daily news | Scoop.it
Millennials are taking over, and companies can't afford to miss out on this generation of consumers.
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5 Insights on Branding in the Digital Age

5 Insights on Branding in the Digital Age | PR & Communications daily news | Scoop.it
Everything about your online presence from your social media profiles to your opinions is a small reflection of who you are as a person. Here's how to make sure it represents your brand.
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4 Strategies for Generating High-Quality Leads Through Social Media

4 Strategies for Generating High-Quality Leads Through Social Media | PR & Communications daily news | Scoop.it
For starters, take your Facebook page seriously. Treat it like the great sales page it is (or should be).
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