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A 12-Step Program to Get on the Road to PR Profitability

A 12-Step Program to Get on the Road to PR Profitability | PR & Communications daily news | Scoop.it
A knock on the PR profession is that too many marketing communications agencies still don’t know how to manage their agency like a business. | MORE »
The post A 12-Step Program to Get on the Road to PR Profitability appeared first on PR News.
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Digital Pushes PR and Marketing Closer

Digital Pushes PR and Marketing Closer | PR & Communications daily news | Scoop.it
As the lines between PR and marketing blur, C-level execs increasingly are pushing the two disciplines to collaborate, particularly on the all-important digital front. | MORE » The post Digital Pushes PR and Marketing Closer appeared first on PR...
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Top Global PR Trends in 2015 According to the Holmes Global Report

Top Global PR Trends in 2015 According to the Holmes Global Report | PR & Communications daily news | Scoop.it
The Holmes Global Report lists five PR Trends that are expected in 2015 and beyond.
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How to Convert Social Communities into Customers

How to Convert Social Communities into Customers | PR & Communications daily news | Scoop.it
The question of how you convert sales from social is one that lies at the heart of all social marketers. While there's a lot more to social networking than driving sales, the bottom line is that without sales your business would go broke.
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3 Secret PR Weapons To Help Build Your Brand

3 Secret PR Weapons To Help Build Your Brand | PR & Communications daily news | Scoop.it
Whether you are a business of five people or a Fortune 50 company, you need to know how tell your story the right way, at the right time, to the right people.
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Influencer Marketing on Instagram: Engagement and Measurement

Influencer Marketing on Instagram: Engagement and Measurement | PR & Communications daily news | Scoop.it
How to cultivate meaningful, deliberate engagement with online influencers and ways to measure the reach and effectiveness of these influencers.
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Why Building Your Brand Leads to Better Content

Why Building Your Brand Leads to Better Content | PR & Communications daily news | Scoop.it
Tweetable MomentsInstead of creating ‘me too’ content, we need to look for what we’re saying that’s different.NickWestergaardTweet This Build from the Bottom Nick Westergaard is a digital agency owner, a marketing professor, produces the Social...
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The Most Effective Landing Page Optimization Tactics

The Most Effective Landing Page Optimization Tactics | PR & Communications daily news | Scoop.it
Marketing leaders say A/B testing is the most effective landing page optimization tactic, according to a recent report from Ascend2 and Act-On Software. Read the full article at MarketingProfs
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What Does A Public Relations Agency Do?

What Does A Public Relations Agency Do? | PR & Communications daily news | Scoop.it
We don’t buy ads. We don’t write stories for reporters We don’t put up billboards. We don’t come up with catchy phrases to make people buy more products they probably don’t need. So what do public relations agencies do?

Via Sid Robinson, APR
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How to Use Facebook Groups to Build Community

Spin Thicket is community where companies can submit press releases for Startup News, Technology News, Mobile News, Healthcare News, Energy News, Retail News .
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Why Your Online Reputation Matters

Why Your Online Reputation Matters | PR & Communications daily news | Scoop.it
Your online reputation is essentially the same as your offline reputation but, thankfully, using the power of the internet you can discover what your reputation is and
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8 Ways Public Relations Can Fuel Successful Content Marketing

8 Ways Public Relations Can Fuel Successful Content Marketing | PR & Communications daily news | Scoop.it
After months of hard work, your new B2B research report is set to launch. Get 8 ways to use public relations to fuel the content fire you have already started.
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How to Build Landing Pages that Convert

How to Build Landing Pages that Convert | PR & Communications daily news | Scoop.it
Landing pages can be an effective way to deliver tailored messages to existing and potential customers. Just make sure you follow these 6 tips when you're building them.
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6 Reasons Why You Need Personal PR Now

6 Reasons Why You Need Personal PR Now | PR & Communications daily news | Scoop.it
Podcast interviews, public speaking or even content marketing may seem like "vanity projects" to some entrepreneurs. In fact, such personal PR activities are highly beneficial.
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PR News Survey: Nearly 20% of Brands’ Websites Aren’t Mobile-Friendly

PR News Survey: Nearly 20% of Brands’ Websites Aren’t Mobile-Friendly | PR & Communications daily news | Scoop.it
Mobile communications, of course, is fast moving to the core of PR and marketing, as more and more consumers (read: millennials) initially get their messages from their smartphones rather than their desktop computers. | MORE » The post PR News...
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5 Ridiculously Powerful Twitter Ad Targeting Strategies

5 Ridiculously Powerful Twitter Ad Targeting Strategies | PR & Communications daily news | Scoop.it
Every day, around 500 million tweets are sent by Twitter’s 302 million monthly active users, 80% of whom access the social network on mobile devices.
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The Danger of Assuming What Your Client Wants

The Danger of Assuming What Your Client Wants | PR & Communications daily news | Scoop.it
by Duncan Beedie
If you want to fill your customer’s needs, you have to listen to what they want. Donna Carpenter, owner of Burton Snowboarding, learned this firsthand when she became President of the company in December 2011.
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4 Effective Tips On How to Reach Influencers

4 Effective Tips On How to Reach Influencers | PR & Communications daily news | Scoop.it
Word-of-mouth influencers can generate more than twice the sales of paid advertising
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Why digital PR means people & relationships?

What if you brought together one the best-regarded thought leaders in communications and social media with one of the funniest cartoonists?
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6 Tips for a Better LinkedIn Company Page

6 Tips for a Better LinkedIn Company Page | PR & Communications daily news | Scoop.it
LinkedIn Company Pages are a great way to brand your business, and share key content, information and updates with a targeted audiences.
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How to Leverage Celebrity Influencers for Small Business

How to Leverage Celebrity Influencers for Small Business | PR & Communications daily news | Scoop.it
Image via BigStockPhoto Nike does it. So does Apple. Disney was one of the first to do it. Microsoft is paying the NFL more than $100 million dollars over the next five years to do it for them.
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Why Brands Need to Shut Up and Listen on Social Media

Why Brands Need to Shut Up and Listen on Social Media | PR & Communications daily news | Scoop.it
If I could pinpoint the most important thing we millennials want out of life, I’d bet on the significance of the opportunity for our voices to be heard.
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Measuring the Return on Investment of Social Media

Spin Thicket is community where companies can submit press releases for Startup News, Technology News, Mobile News, Healthcare News, Energy News, Retail News .
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4 Tips for Solving PR-Marketing Conflicts

4 Tips for Solving PR-Marketing Conflicts | PR & Communications daily news | Scoop.it
The best brands and companies find ways to align PR and marketing, but even the most disciplined teams can sometimes find themselves engaged in bitter turf wars.
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5 Ways Public Relations Can Help a Small Business

5 Ways Public Relations Can Help a Small Business | PR & Communications daily news | Scoop.it
5 Ways Public Relations Can Help a Small Business
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How Do You Sustain Your Brand's Value? Follow These 6 Steps.

How Do You Sustain Your Brand's Value? Follow These 6 Steps. | PR & Communications daily news | Scoop.it
Hint: You want your logo to be more like the bitten apple and less like the walking fingers.
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