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For Future Trends, Look to Your Past

For Future Trends, Look to Your Past | PR & Communications daily news | Scoop.it
As a PR pro you're always looking for the next big thing. It's only natural – no PR campaign can last forever, and you know looking to the future means you'll have a less stressful time than if you're caught off guard when your ...
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9 Surprise PR Tactics That Will Make You Irresistible to Reporters

9 Surprise PR Tactics That Will Make You Irresistible to Reporters | PR & Communications daily news | Scoop.it
“One of the most challenging aspects of working in PR is building relationships with reporters,” says author Tania Luna, who will be the keynote presenter on day two of PR News’ Digital PR Conference in Miami.
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Why Public Relations is the New SEO Strategy You Need

Why Public Relations is the New SEO Strategy You Need | PR & Communications daily news | Scoop.it
By Samuel Scott “SEO is dead.” Every time I see this phrase, I groan. The utter­ance often comes from some­one who had been using so-called spam “black hat” or “grey hat” SEO meth­ods and had then been penal­ized by Google.
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4 Things to Consider Before You Get a PR Team

4 Things to Consider Before You Get a PR Team | PR & Communications daily news | Scoop.it
How to know if you're really ready for the media coverage you crave.
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4 ways PR pros can catch up with social media trends

4 ways PR pros can catch up with social media trends | PR & Communications daily news | Scoop.it
A recent study showed public relations experts are woefully behind the times in terms of digital media efforts. Here's how you can get up to speed.
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4 reasons why marketing gets personalized, branding gets personal

4 reasons why marketing gets personalized, branding gets personal | PR & Communications daily news | Scoop.it
If there is one trend that seems to stand out above the rest this year, it is the real opportunity, if not the urgent need, to personalize marketing efforts.
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Why digital PR means people & relationships?

What if you brought together one the best-regarded thought leaders in communications and social media with one of the funniest cartoonists?
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The Importance of Communicating with Clients and Coworkers

The reputation pertaining to communicating toward clients yet coworkers: skHAzpo http://t.co/nuPTqzERT1
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3 PR Tips for Turning Social Media into a Business Opportunity

3 PR Tips for Turning Social Media into a Business Opportunity | PR & Communications daily news | Scoop.it
With so-called vanity metrics summarily dismissed by C-level execs as having any real value, the pressure increasingly is on PR and marketing executives to monetize their brand’s or organization’s social channels. | MORE » The post 3 PR Tips for...
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Public Relations: Four 'Wow' Ways to Use It for Sales

Public Relations: Four 'Wow' Ways to Use It for Sales | PR & Communications daily news | Scoop.it
Public Relations - A perceived lack of credibility is one of the silent killers of great sales opportunities, since big potential clients are famously risk-averse. If you don't have great coverage—and therefore credibility—those ...
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How Smart CEOs Use Social Tools to Their Advantage

How Smart CEOs Use Social Tools to Their Advantage | PR & Communications daily news | Scoop.it
Advances in digital technology and their use in organizations carry huge promise to empower people at all levels.
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How To Manage And Monitor Your Online Reputation

How To Manage And Monitor Your Online Reputation | PR & Communications daily news | Scoop.it
Anything anyone says about you online has an effect on you and your company. It can be positive (we all hope for this) or it can be negative. Either way, it has an effect.
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How to Remain Customer First in the Digital Age

How to Remain Customer First in the Digital Age | PR & Communications daily news | Scoop.it
By using new technology to create innovative product, design and communication, it can be easier than ever for brands across all industries to remain focused on the customer.
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3 Ways Your Startup Can Get PR -- Right Now

3 Ways Your Startup Can Get PR -- Right Now | PR & Communications daily news | Scoop.it
All angles of press will help your business. Here's how can you get some.
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PR Insider: The Business Case for PR

PR Insider: The Business Case for PR | PR & Communications daily news | Scoop.it
By better educating company executives (or empowering clients to educate theirs), you can increase the level of understanding around the broad potential impact of PR. | MORE » The post PR Insider: The Business Case for PR appeared first on PR News.
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Crafting Your Story: Public Relations Expertise For Your Business

Crafting Your Story: Public Relations Expertise For Your Business | PR & Communications daily news | Scoop.it
Sunil John, CEO of ASDA'A Burson-Marsteller, one of the largest PR consultancies in the Middle East, reveals his tips on creating the master narrative for your business.
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The decline of journalism and the rise of public relations

The decline of journalism and the rise of public relations | PR & Communications daily news | Scoop.it
The numbers tell the story: While journalism declines, the number of jobs in public relations is increasing.
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Four Ways to Make Difficult, Serious Conversations More Productive

Four Ways to Make Difficult, Serious Conversations More Productive | PR & Communications daily news | Scoop.it
Difficult conversations—whether with friends, family, or spouses—are hard enough without one wrong step turning them into a full-blown fight. Here are four ways to ensure you keep them productive and not explosive.
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Want Positive PR? Try Breaking the Rules

Want Positive PR? Try Breaking the Rules | PR & Communications daily news | Scoop.it
Every business wants positive PR, but how likely are you to get noticed if you follow the rules like everyone else? Instead, try breaking the rules -- you just might get noticed more easily.
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How to Create Perfect Headlines for Social Media Posts

How to Create Perfect Headlines for Social Media PostsMarch 09, 2015Your headline is the first — and maybe last — impression you make on your audience.
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4 Less Glamourous Duties of the Public Relations Profession

4 Less Glamourous Duties of the Public Relations Profession | PR & Communications daily news | Scoop.it
PR isn't all happy hours with glamourous people -- here's a look at the less glamourous duties of the public relations profession.
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In Defense of Public Relations

In Defense of Public Relations | PR & Communications daily news | Scoop.it
Public relations is not manipulation, propaganda or spin. It is not shady. It is not making “bad guys” look good. Public relations is precisely what it says it is.
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Three Reasons Why the Future of Public Relations is Red Hot

Three Reasons Why the Future of Public Relations is Red Hot | PR & Communications daily news | Scoop.it
We enter a golden age for those professionals bold enough and smart enough to embrace PR. Here are three essential new areas that could re-define the future.
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Social Media Is About Building Meaningful Connections

Social Media Is About Building Meaningful Connections | PR & Communications daily news | Scoop.it
Social Media Is About Building Meaningful ConnectionsMarch 05, 2015When we use social media, it is important that we are aware of the fact that our messages are seen and read by real people. People like you and me.
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4 Marketing Strategies to Influence Tomorrow's Customer

4 Marketing Strategies to Influence Tomorrow's Customer | PR & Communications daily news | Scoop.it
Word of mouth still matters -- but now every review, rating or rave is archived for your future customers' digital reference too.
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