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Friday Five: Reshaping PR for the 21st Century

Friday Five: Reshaping PR for the 21st Century | PR & Communications daily news | Scoop.it
As a public relations professional, it can be challenging to explain to others what our job entails.
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PR & Communications daily news
Daily updates about public relations, communications and social media
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The Big Question: PR Skills for the Future

The Big Question:  PR Skills for the Future | PR & Communications daily news | Scoop.it
On this week's Spin Sucks Big Question, we asked, "What are the most important PR Skills for the future?" Six experts provide their thoughts and advice.
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Online PR: How To Fix Your Business Reputation Problems

Online PR: How To Fix Your Business Reputation Problems | PR & Communications daily news | Scoop.it
While the Internet can be a fantastic tool for businesses of all kinds, there are also inherent dangers involved when you put yourself out there. An unhappy customer here and a disruptive member of…
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Six Ways to Use Social Listening in Crisis Planning

Six Ways to Use Social Listening in Crisis Planning | PR & Communications daily news | Scoop.it
In the second of our three-part series on using data and analytics for crisis communications planning, we have social listening and building a dashboard.
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People and Culture in 2017: What Matters Most?

People and Culture in 2017: What Matters Most? | PR & Communications daily news | Scoop.it
There’s no secret to running a successful business: You attract and retain good people who, in turn, attract and retain good clients. Ah, but to suggest accomplishing the above is easy is aki…
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How to Build an Effective Content Marketing Strategy

How to Build an Effective Content Marketing Strategy | PR & Communications daily news | Scoop.it
It’s not enough just to write your book. You have to sell it too. Here is how authors can create a content marketing strategy for their books
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Six Reasons Corporate Social Responsibility Campaigns Fail

Six Reasons Corporate Social Responsibility Campaigns Fail | PR & Communications daily news | Scoop.it
These six reasons hold companies back from successful corporate social responsibility campaigns. Learn why and see examples of companies who get it right.
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Seven Skills Every PR Pro Must Have to Excel at Storytelling

Seven Skills Every PR Pro Must Have to Excel at Storytelling | PR & Communications daily news | Scoop.it
Storytelling has been and always will be the single most valuable skill any PR pro must have. Here is how to become a great storyteller
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Stay Focused at Work: Three Tips to Maximize Efficiency

Stay Focused at Work: Three Tips to Maximize Efficiency | PR & Communications daily news | Scoop.it
Success requires us to stay focused at work. But in a world of constant distractions this can be difficult.These three tips will help.
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Equal Pay for Women in PR? Not Quite There Yet.

Equal Pay for Women in PR? Not Quite There Yet. | PR & Communications daily news | Scoop.it
Did you know full-time women nationwide earn 78.9 cents for every dollar men earn? Sam Radbil looks at factors affecting the gender pay gap in PR and more.
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Communication Strategy Lessons to Learn from Donald Trump

Communication Strategy Lessons to Learn from Donald Trump | PR & Communications daily news | Scoop.it
Politics aside, Lee Carter shares three essential communication strategy lessons we can all take from Trump’s communication playbook.
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Five Important Ways Brands Use Content Marketing

Five Important Ways Brands Use Content Marketing | PR & Communications daily news | Scoop.it
Content marketing is more than written content. It's about stories that need to be shared. Here is how brands can use content marketing to tell their story.
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Five Leadership Tips that Exist Beyond Your Job Description

Five Leadership Tips that Exist Beyond Your Job Description | PR & Communications daily news | Scoop.it
You don’t need a title to show leadership. Corina Manea shares a few tips on how to show leadership in PR, no matter what your title or your role is.
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You May Have a Title But Your Role Has Expanded

You May Have a Title But Your Role Has Expanded | PR & Communications daily news | Scoop.it
We live in very exciting times. Like it or not, social media gave us a fantastic gift: The gift of professional development at our fingertips. It used to be you had to take accredited, in-person co…
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Improve Your PR Content Strategy with Influencer Marketing

Improve Your PR Content Strategy with Influencer Marketing | PR & Communications daily news | Scoop.it
Can influencer marketing improve your PR content strategy? Scott Ragin has that and also some tips to get you started with your influencer campaign
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Online PR: How To Fix Your Business Reputation Problems

Online PR: How To Fix Your Business Reputation Problems | PR & Communications daily news | Scoop.it
While the Internet can be a fantastic tool for businesses of all kinds, there are also inherent dangers involved when you put yourself out there. An unhappy customer here and a disruptive member of…
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How to Create a Strategic Business Development Plan

How to Create a Strategic Business Development Plan | PR & Communications daily news | Scoop.it
A recent Spin Sucks survey found 42 percent of communicators don't have a strategic business development plan. Here is what you need to do about that. Stat.
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How to Use a Strategic Narrative to Improve PR Relevance

How to Use a Strategic Narrative to Improve PR Relevance | PR & Communications daily news | Scoop.it
How do you or your PR firm stand out in today's noisy world? Guy Murrel says by embracing and adopting the strategic narrative approach. He explains
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PR Tips: Is it ever appropriate for an executive to give their opinion about politics?

Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, "Is it eve
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The Halo Effect in Marketing: From Brand Reputation to Sales

The Halo Effect in Marketing: From Brand Reputation to Sales | PR & Communications daily news | Scoop.it
The halo effect in marketing influences all aspects of your business growth and success. Learn how it influences your consumers.
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Content Marketing Vs. Public Relations (PR) [Infographic]

Content Marketing Vs. Public Relations (PR) [Infographic] | PR & Communications daily news | Scoop.it
Content marketing vs. public relations: An infographic. Content marketing and PR have many similarities, but also some differences.
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The Big Question: Finding Influencers for PR Activities

The Big Question: Finding Influencers for PR Activities | PR & Communications daily news | Scoop.it
Five experts weigh in on this week's Spin Sucks Big Question,"What are your tips for finding influencers to partner with for PR activities?"
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You Landed Your Dream Job, Now What?

You Landed Your Dream Job, Now What? | PR & Communications daily news | Scoop.it
How do you approach PR professional development in this world of information overload? Here is what Corina Manea has to say
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How to Use Social Listening to Improve Your Communications

How to Use Social Listening to Improve Your Communications | PR & Communications daily news | Scoop.it
Social listening is arguably your best bet at gathering information on your target audience. Rick Enrico shares why it's important.
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11 Companies That Are Killing It with Their Digital Marketing Campaigns

11 Companies That Are Killing It with Their Digital Marketing Campaigns | PR & Communications daily news | Scoop.it
These 11 companies are knocking it out of the park with their digital marketing, creating experiences and content that captivate their audiences.
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