Self-aggrandizement and even plain old greed has become standard fare in the executive cafeteria. And yet CEOs wonder why their employees and the public exhibit such a high degree of mistrust toward business and business leaders.
Direct marketing to a local audience can be a really effective channel for small businesses wanting to boost sales on a tight budget. But it must be done right. The post The Power of Direct Marketing appeared first on Shoestring.
In this glorious age of the internet, any business knows that they’d be a fool to not have a website. But with so much competition out there, it’s not just about having a website anymore; it’s about having an online presence.
Content marketing has gone from being the future of digital marketing, to the here and now, but where does social media sit within the overall content marketing mix? Social should play a key role in informing content strategy.
Sure, Pinterest works for clothing brands and other retailers—but what about auto parts companies, repair shops, or metal fabrication brands? Are there ways that visually oriented Pinterest can be useful to non-visually oriented brands?
By Brad Phillips, Author, The Media Training Bible You have a crisis communications plan in place. You’ve assembled a crisis response team, written a comprehensive crisis plan, and role played the most likely crisis scenarios.
"You can still dunk in the dark," said the tweet heard 'round the world during the 2013 Superbowl blackout. It was the ultimate example of a brand using social media to respond to real-world happenings in real-time.
With the social web and proliferation of apps, smart phones and always on internet access, we are becoming a society of accidental narcissists. I don’t believe we set out to become self-obsessed and (Rt @briansolis you are...