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Want Productive Employees? Treat Them Like Adults

Want Productive Employees? Treat Them Like Adults | PR & Communications daily news | Scoop.it
For more than a decade now, I've struggled to define what fuels the most sustainably productive work environment — not just on behalf of the large corporate clients we serve, but also for my own employees at The Energy Project.
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Are You a Bad Client? Fix the Agency Relationship, Generate More Revenue

If you work with a or outsourced marketing firm or agency to help you execute your marketing strategy, you probably assume the relationship will make your life easier and will ultimately drive top-line revenue in the form of leads, new prospects...
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Why is Good Customer Service So Difficult?

This could easily be a rant based on some recent customer service experiences but I'm going to avoid that and instead look at what companies are facing today in trying to meet customer expectations.
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5 Email Rules That Will Change Your Life

5 Email Rules That Will Change Your Life | PR & Communications daily news | Scoop.it
This post is in partnership with Inc., which offers useful advice, resources and insights to entrepreneurs and business owners. The article below was originally published at Inc.com.
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A Guide to Social Media Listening Tools

Why Listen At All?If you want to make the most from the online presence of your brand, you simply must know what people are saying about it on social media. You need to know what's being said and where it's being said.
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Public Relations and Social Media Strategy | BRITT MICHAELIAN

Public Relations and Social Media Strategy | BRITT MICHAELIAN | PR & Communications daily news | Scoop.it
Along with digital press releases that can be sent free of charge on the internet, the process of sharing information about your brand has gone through dramatic
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How to Create a Content Marketing Strategy

How to Create a Content Marketing Strategy | PR & Communications daily news | Scoop.it
Content marketing strategy isn’t a nice to have, it’s a requirement.
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The Definitive Guide to Online Reputation Management

The Definitive Guide to Online Reputation Management | PR & Communications daily news | Scoop.it
In this guide, I’m going to explain the role of online reputation management in today’s business and media landscape. Companies of every size can benefit from having a clear outline of its main concepts.
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How Brand Personality Shapes Customer Experience and Decides the Bottom Line

How Brand Personality Shapes Customer Experience and Decides the Bottom Line | PR & Communications daily news | Scoop.it
Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
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Content Marketing Is Obviously Not Dead but These 4 Things Aren't Helping

Content Marketing Is Obviously Not Dead but These 4 Things Aren't Helping | PR & Communications daily news | Scoop.it
Boredom has struck much of the content marketing world. There are only so many posts we can take telling us to make "engaging content." What should you avoid to make sure you stand out?
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How Do I Determine the ROI of PR?

How Do I Determine the ROI of PR? | PR & Communications daily news | Scoop.it
By Gini Dietrich A couple of years ago, I received a new business phone call two weeks before Christmas.
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Choosing Languages in a Multinational Social Media Campaign

Choosing how many languages you need for a social media campaign might sound simple, but it rarely is. I often find that brands over-estimate how many languages they really need.
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How Mobile Is Transforming Video Marketing

From the development of radio to television to the PC, technology has always impacted the way we consume content.
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Content is the New Currency

Content is the New Currency | PR & Communications daily news | Scoop.it
Today’s guest post is by Peppercomm president, Ted Birkhahn. The content business is booming. As Kenny Bania from Seinfeld would say, “It’s gold, Jerry. Gold!
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Considering a Career in Public Relations? Set Yourself Up for Success With These 5 Tips

Considering a Career in Public Relations? Set Yourself Up for Success With These 5 Tips | PR & Communications daily news | Scoop.it
Still contemplating what your future career might be? If you’re considering public relations, here’s what you need to know.
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How to Show Marketing’s Impact on Revenue

National and local internet marketing experts are frequently faced with this challenge: How does one effectively connect marketing strategy with returns?When a marketing campaign goes viral, it’s rather easy to see the returns of that campaign.
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10 Twitter Accounts That Prove Twitter Has Changed the World

When the President of the United States, a reality TV megastar, a cookie, an Ivy League icon and one of the world’s most prominent newspapers are communicating information to their target audiences via the same platform, you can rest assured the...
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I Love New York Needs a PR Agency

I Love New York Needs a PR Agency | PR & Communications daily news | Scoop.it
As exclusively learned by Everything PR, The NY State Department of Economic Development is seeking a PR firm for the State’s iconic I LOVE NEW YORK campaign.
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The Importance of Taking Back Control of Your Online Identity

The Importance of Taking Back Control of Your Online Identity | PR & Communications daily news | Scoop.it
Seven seconds. That’s all it takes for someone to form a first impression. That means you have less than a sixth of a minute to show the world your shine.
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4 Ways a Public Relations Manager can Help Your Website Become the Best. - exploreB2B

4 Ways a Public Relations Manager can Help Your Website Become the Best. - exploreB2B | PR & Communications daily news | Scoop.it
Apart from representing a website or blog and also promoting it to the public (which may sound like a glamorous job), a public relations manager for a website is charged with the ...
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The Three Pillars Of Digital PR

The Three Pillars Of Digital PR | PR & Communications daily news | Scoop.it
The growth of online has changed the world of Public Relations dramatically. Online has given PR a number of opportunities – engaged and larger audiences, groupings online of like-minded people. Bu…
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PR Disaster

The Center for Disease Control has a PR disaster on its hands after a second Dallas hospital worker came down with Ebola. The CDC had projected control of the situation, which proved illusory.
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9 Essential Habits of Remarkably Effective People

9 Essential Habits of Remarkably Effective People | PR & Communications daily news | Scoop.it
This post is in partnership with Inc., which offers useful advice, resources and insights to entrepreneurs and business owners. The article below was originally published at Inc.com.
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6 Lead Generation Strategies from Fast-Growing Startups

I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages.LeadPages is a dynamic software company headquartered in Minneapolis – and they're growing...
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The importance of data to display advertising

The importance of data to display advertising | PR & Communications daily news | Scoop.it
With consumers now more digitally engaged than ever before, there is a greater need for marketers to carefully consider their approaches to display media in order to reach customers with effective personalised messages.
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