PR & Communicatio...
Follow
1.1K views | +0 today
 
Scooped by Fernanda Grimaldi
onto PR & Communications daily news
Scoop.it!

PR is still playing catch-up on data use

PR is still playing catch-up on data use | PR & Communications daily news | Scoop.it
In the never-ending turf wars between marketing disciplines, effective use of data has long been an area where PR has failed to pull its weight.
more...
No comment yet.
PR & Communications daily news
Daily updates about public relations, communications and social media
Your new post is loading...
Your new post is loading...
Scooped by Fernanda Grimaldi
Scoop.it!

5 Proven Ways to Conduct Email Marketing Campaigns

5 Proven Ways to Conduct Email Marketing Campaigns | PR & Communications daily news | Scoop.it
There are emails that everyone dreads and others that customers get excited about seeing. What's the difference and how to you get your brand to be the one that builds anticipation?
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Case Studies Have Real Value: Seven Tips for Writing a Success Story That Succeeds

Case Studies Have Real Value: Seven Tips for Writing a Success Story That Succeeds | PR & Communications daily news | Scoop.it
Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Why Interactive Content Marketing is the Future

Why Interactive Content Marketing is the Future | PR & Communications daily news | Scoop.it
You probably know a thing or two about creating good content. Perhaps you dabble on your own blog or write for your company. There’s a good chance you’re already creating more content in 2015 than you did in 2014.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Marketing and the Media is Changing

Marketing and the Media is Changing | PR & Communications daily news | Scoop.it
A future in which you identify the nature of the sector (culture) and in which your client operates is changed.
The professional in this arena now has to:
Identify the sector (culture)Identify the...
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Gilroy: A new dawn for public affairs - PR Week

Gilroy: A new dawn for public affairs - PR Week | PR & Communications daily news | Scoop.it
Gilroy: A new dawn for public affairs. From PR Week
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Question What You “Know” About Strategy

Question What You “Know” About Strategy | PR & Communications daily news | Scoop.it
Say you are competing in a fast-growing industry. How much do you care about profits versus market share?
It’s a common rule of thumb that businesses should go for market share in fast-growing in­dustries.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Top 50 PR, Marketing & Social Media Podcasters ...

Top 50 PR, Marketing & Social Media Podcasters ... | PR & Communications daily news | Scoop.it
Podcasting is a growing medium and perfect for content marketing. Learn how to use podcasts to engage with your audiences by learning from these top podcasters.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Five Best Practices of Global Brand Management ...

Five Best Practices of Global Brand Management ... | PR & Communications daily news | Scoop.it
In a world of globalisation, multinational companies and expanding online commercial and social interactions, global brand management has evolved into a complex and ever changing discipline.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

6 Ways Content Marketing Has Changed Public Rel...

6 Ways Content Marketing Has Changed Public Rel... | PR & Communications daily news | Scoop.it
Back in 2007, when Twitter was taking off, the PR industry faced a pivot point. It was no longer effective to cold email as many journalists as possible.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

The 5 Worst Social Selling Mistakes You Can Make

The 5 Worst Social Selling Mistakes You Can Make | PR & Communications daily news | Scoop.it
There are reasons all that effort that goes into building a network rarely results in generating new customers -- so make sure that doesn't happen to you.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

How Successful Companies Engage Customers During the New-Product Development Process

How Successful Companies Engage Customers During the New-Product Development Process | PR & Communications daily news | Scoop.it
Today's brands engage customers daily through social and digital channels. We recently researched how successful companies use those ongoing conversations to shape their new-product development process.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

7 Growth Hacks for Your Email Marketing Strategy

7 Growth Hacks for Your Email Marketing Strategy | PR & Communications daily news | Scoop.it
A successful email marketing strategy is about offering value to the customer and continually revamping your strategy for the best results. If you want to see growth in your email marketing strategy, give these growth hacks a try.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

21 Marketing Podcasts You Need to Listen To

21 Marketing Podcasts You Need to Listen To | PR & Communications daily news | Scoop.it
I’m huge music fan, and it wasn’t long ago that everywhere I drove, I’d have the music blasting in the car. But now, I can’t remember the last time I listened to music in the car.
What replaced the music?
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

The post-Social Media economy - and a big role for PR

The post-Social Media economy - and a big role for PR | PR & Communications daily news | Scoop.it
I admit that I have been remiss in writing blog posts of recent months and it is because I have been thinking about the next evolution and the human process that we are beginning to see already....
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Why Every Organization Needs a Story Strategy

Why Every Organization Needs a Story Strategy | PR & Communications daily news | Scoop.it
Every organization and any business of any size (including entrepreneurs!) must tell a variety of stories. Most of what we hear lately focuses on the core purpose story, also known as the brand story.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

What’s the Big Deal About Social Brand Advocates?

What’s the Big Deal About Social Brand Advocates? | PR & Communications daily news | Scoop.it
If you’ve heard a lot of buzz about Social Brand Advocates lately, you maybe have wondered what is the big deal?
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Understanding Brand and Persona for Social Media

Understanding Brand and Persona for Social Media | PR & Communications daily news | Scoop.it
It’s been said that in order to reach customers, you can’t stick with just one marketing outlet and expect them to find you. To succeed you have to strategize, see where they are, what they do, and nowadays, that means leveraging social media.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Adidas unveils latest global spot featuring Pharrell as part of ‘Superstar’ campaign

Adidas unveils latest global spot featuring Pharrell as part of ‘Superstar’ campaign | PR & Communications daily news | Scoop.it
Adidas has rolled out the fall and winter installments of its ‘Superstar’ campaign featuring Pharrell to promote its ‘Originals’ line.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

5 Tips for When PR Firms Play With Fire

5 Tips for When PR Firms Play With Fire | PR & Communications daily news | Scoop.it
Taking on an infamous client surrounded by such deafeningly negative sentiment as Walter Palmer needs to be a carefully calculated decision. | MORE »
The post 5 Tips for When PR Firms Play With Fire appeared first on PR News.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

3 Proven Practices to Build Your Twitter Reputation, Grow Followers and Get Retweets

3 Proven Practices to Build Your Twitter Reputation, Grow Followers and Get Retweets | PR & Communications daily news | Scoop.it
How To Build A Great Twitter Reputation, Get More Followers & Retweets
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

PR Moment | Lead generation in public relations

PR Moment | Lead generation in public relations | PR & Communications daily news | Scoop.it
Some thoughts coming out of our Ideas Kitchen event on "PR as a lead generation tool" held at Nelson Bostock: PR Moment - Home of Public Relations
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Search Engine Optimization in Public Relations Terms | Web SEO Analytics

Search Engine Optimization in Public Relations Terms | Web SEO Analytics | PR & Communications daily news | Scoop.it
Search Engine Optimization can be explained in Public Relations terms as a communication function, where the organization in this case is the website and the
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Why Content Marketing is Imperative for the Future of Public Relations

Why Content Marketing is Imperative for the Future of Public Relations | PR & Communications daily news | Scoop.it
Whether you're considering media relations, brand journalism or managing corporate communications, content has always played an essential part of effective
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

The Best Way to Get Innovative Ideas From Your Customers

The Best Way to Get Innovative Ideas From Your Customers | PR & Communications daily news | Scoop.it
The next time you do market research, try to limit the contact between participants. The less the individuals interact, the more innovative their ideas will be.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Smart PR

Wal-Mart has accomplished some smart PR in its decision to stop selling products with the Confederate flag.  It read the national mood correctly and acted swiftly before anyone else could make the same announcement -- notably, Sears.
more...
No comment yet.