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Should PR be in charge of reputation? - PRWeek

Should PR be in charge of reputation?
PRWeek
Barclays' new CEO made it clear: Protecting the global bank's reputation is his priority.
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PR & Communications daily news
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Why You Should Post More and Interact Less on Social Media

Despite its importance, conversation on social media tends to happen on a smaller scale and rarely leads to more visibility.

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Customer Care Is Your Best Marketing Strategy

Customer Care Is Your Best Marketing Strategy | PR & Communications daily news | Scoop.it

Great marketing brings customers to you. But it won't help you keep them.

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How Storytelling Helps Business Connect With Customers and Drive Growth

How Storytelling Helps Business Connect With Customers and Drive Growth | PR & Communications daily news | Scoop.it

Learn from the excellent recent campaigns from Always, Patagonia and Spanx.

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How to Perfect Communication in Your Company

How to Perfect Communication in Your Company | PR & Communications daily news | Scoop.it

When up to89% of customers are doing business with a competitor following a poor customer experience, it demonstrates the need to communicate well with the public and with your own team.

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4 Social Listening Tips to Make Sure You Set the Right Goals

4 Social Listening Tips to Make Sure You Set the Right Goals | PR & Communications daily news | Scoop.it

It's far too easy to get lost in the numbers if you don't know what to look for. That's why setting goals beforehand is key.

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Follow These 7 Steps to a Great Social Media Marketing Strategy

Follow These 7 Steps to a Great Social Media Marketing Strategy | PR & Communications daily news | Scoop.it

With 2016 under way, one thing is clear: social media is now a vital marketing channel for businesses of all sizes. The common question a few years ago, “why should our business use social media?

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4 Strategies for Improving Social Engagement

4 Strategies for Improving Social Engagement | PR & Communications daily news | Scoop.it

Use these four tips to improve your social engagement and strengthen the symbiotic relationship between your brand and your fans.

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The ROI of Influencer Marketing

The ROI of Influencer Marketing | PR & Communications daily news | Scoop.it

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing.

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7 Ways to Use Negative Customer Feedback to Beat the Competition

7 Ways to Use Negative Customer Feedback to Beat the Competition | PR & Communications daily news | Scoop.it

You can learn a lot about -- and how to improve -- your company from unhappy customers.

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11 Reasons Your Website Isn’t Making Money

11 Reasons Your Website Isn’t Making Money | PR & Communications daily news | Scoop.it
What's stopping your website from being successful? Here are 11 potential reasons.
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Why customer service is the new marketing!

Why customer service is the new marketing! | PR & Communications daily news | Scoop.it

Whereas many brands consider it as a necessary evil, for the more evolved brands, customer service is the new marketing, and rightly so. Here's why.

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3 Ways User Experience Impacts Your Brand

3 Ways User Experience Impacts Your Brand | PR & Communications daily news | Scoop.it

User experience has a huge impact on your business, so make sure that interaction is a positive one.

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4 Ways to Examine Brand Performance

4 Ways to Examine Brand Performance | PR & Communications daily news | Scoop.it

strategic thinking exercise that can be a big help. First though, a little background. What’s an Examination of Conscience? If all goes to plan, I’m headed to

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4 Ways Travel Brands Should Use Instagram to Connect With Millennials

4 Ways Travel Brands Should Use Instagram to Connect With Millennials | PR & Communications daily news | Scoop.it

Instagram, the default option for travelers to post their whimsically-filtered photos, could be a gold mine for marketers in the travel industry.

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You've Got Social Media All Wrong (Here's What to Do Instead)

You've Got Social Media All Wrong (Here's What to Do Instead) | PR & Communications daily news | Scoop.it

In social media, quality will be more important than quantity in the year ahead. Here are three steps to ensuring you're on the right track.

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10 Reasons Why Inbound Marketing is Necessary in 2016

10 Reasons Why Inbound Marketing is Necessary in 2016 | PR & Communications daily news | Scoop.it

In 2016, we will experience numerous changes in the needs of customers, and how customers will respond to us.

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4 Studies on the State of Influencer Marketing

4 Studies on the State of Influencer Marketing | PR & Communications daily news | Scoop.it

What's on the horizon for influencer marketing? New data from 2015 reveals its growing influence on the marketing world.

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5 Strategies for Finding Influencers Online

5 Strategies for Finding Influencers Online | PR & Communications daily news | Scoop.it

With so many self-professed “gurus” and “experts” online, separating the wheat from the chaff can feel like an overwhelming process.

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6 Steps to Guide You Through a Social Media Crisis

6 Steps to Guide You Through a Social Media Crisis | PR & Communications daily news | Scoop.it

During a crisis, ask the right questions, say the right things, and do each at the right time.

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Customer Experience Strategy - Brand Expectations and Experience

Customer Experience Strategy - Brand Expectations and Experience | PR & Communications daily news | Scoop.it

customer experience strategy and outstanding customer engagement. Our focus is often on creating memorable event-related experiences. Shifting the focus to

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¿Es rentable aplicar el Social Listening?

¿Es rentable aplicar el Social Listening? | PR & Communications daily news | Scoop.it

El Cronista Comercial es el Diario economico-politico mas valorado. Es la fuente mas confiable de informacion en temas de economia, finanzas y negocios enmarcados politicamente.

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Digital Marketing in 2016: What to Expect

Another year is done and 2016 is starting to get rolling. What will that mean for digital marketing?

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Mak Digitals's curator insight, January 24, 4:13 AM

Important of digital marketing trends for marketers? This blog gives key digital marketing tactics to use in 2016 from Mak Digitals

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3 Emerging Technologies PR Needs to Prepare For

3 Emerging Technologies PR Needs to Prepare For | PR & Communications daily news | Scoop.it
Audiences are rapidly adopting new technology, and PR pros must be ready. Luckily, there are things you can do now, even if you aren’t ready to host your next press conference or media interview via hologram.
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How to Handle Online vs In-Person Leads

How to Handle Online vs In-Person Leads | PR & Communications daily news | Scoop.it

The follow-up separates the ordinary salespeople from the pro status.

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