PR & Communications daily news
1.3K views | +0 today
 
Scooped by Fernanda Grimaldi
onto PR & Communications daily news
Scoop.it!

BBC’s reputation tarnishing by corruption, scandals

BBC’s reputation tarnishing by corruption, scandals | PR & Communications daily news | Scoop.it
The BBC has been under the spotlight in recent months for all the wrong reasons. The corporation has been embroiled in sex scandals, resignations and job cuts, and its bureaucratic hierarchy has been criticized.
more...
No comment yet.
PR & Communications daily news
Daily updates about public relations, communications and social media
Your new post is loading...
Your new post is loading...
Scooped by Fernanda Grimaldi
Scoop.it!

How to Create an Amazing Customer Experience

How to Create an Amazing Customer Experience | PR & Communications daily news | Scoop.it
Track and understand your customer's behavior. That's what's key.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Are You Making Any of These 6 Marketing Mistakes?

Are You Making Any of These 6 Marketing Mistakes? | PR & Communications daily news | Scoop.it
For instance, ever realize how ineffective broadcasting your message is these days?
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Your Hashtag and Your Brand Go Hand in Hand

Your Hashtag and Your Brand Go Hand in Hand | PR & Communications daily news | Scoop.it
Social media campaigns fail all the time. The culprit? Hashtags are too often just an afterthought.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

The Most Meaningful Content Marketing Trends and How They Will Influence 2017: Part 1

The Most Meaningful Content Marketing Trends and How They Will Influence 2017: Part 1 | PR & Communications daily news | Scoop.it
The game of content marketing is changing, and you're about to see a ton of trends lists published soon -- but this isn't your typical trends article.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Driving Conversions Through User Experience

Driving Conversions Through User Experience | PR & Communications daily news | Scoop.it
Victor Yocco, Research Director at EY-Intuitive, joins the Content Pros Podcast to discuss how user-experience can make or break your brand's success.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

4 Reasons Why Your Business is Wasting Time on Social Media

4 Reasons Why Your Business is Wasting Time on Social Media | PR & Communications daily news | Scoop.it
If you're not seeing the return on your social media efforts, you may be focused on the wrong elements. Here's how to fix some of the more common problems.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

The Three Rs That E-Commerce Marketers Should Master

The Three Rs That E-Commerce Marketers Should Master | PR & Communications daily news | Scoop.it
Advertising - We're all familiar with the 3 Rs from elementary school. These days, though, every marketer—especially those working in e-commerce—should have a firm grip on three other essential Rs: retention
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

How to Build a More Human Brand Story

How to Build a More Human Brand Story | PR & Communications daily news | Scoop.it
Bryan Kramer, Author and CEO at PureMatter, joins the Business of Story Podcast to discuss the consistency of change in marketing, the importance of humanizing your digital strategy, and the six categories of influencers you need to know.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

4 Creative and Out There Uses of Social Media

4 Creative and Out There Uses of Social Media | PR & Communications daily news | Scoop.it
Networks aren't just for connecting with friends anymore.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

3 Keys to Creating Engaging Content

3 Keys to Creating Engaging Content | PR & Communications daily news | Scoop.it
To optimize your reach and ensure that readers really connect with the messages you have to offer, your content has to be fresh and exciting to read.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

The Right (and Wrong) Way to Do Social Media

The Right (and Wrong) Way to Do Social Media | PR & Communications daily news | Scoop.it
The rules for successful social-media marketing are not complex but you have to earn them before they work for your company.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

7 Golden Rules To Make The Most Of Your Brand With Social Media Influencers

7 Golden Rules To Make The Most Of Your Brand With Social Media Influencers | PR & Communications daily news | Scoop.it
Influencers will drive business to you in many different ways. But how do you make sure you're picking the right ones?
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

4 Influential Content Marketers to Follow Today

4 Influential Content Marketers to Follow Today | PR & Communications daily news | Scoop.it
Who actually knows what they are talking about when it comes to content marketing? Here is a short list to get started.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

How to Create a Lead Magnet That Attracts Visitors and Converts Customers

How to Create a Lead Magnet That Attracts Visitors and Converts Customers | PR & Communications daily news | Scoop.it
No bait-and-switch here: Quality, relevant offers are the real way to get website users to opt in.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

6 Rules for Influencing How Customers Will Review Your Brand

6 Rules for Influencing How Customers Will Review Your Brand | PR & Communications daily news | Scoop.it
Just one bad review can have a devastating impact.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

12 Content Marketing Mistakes Your Company is Making

12 Content Marketing Mistakes Your Company is Making | PR & Communications daily news | Scoop.it
Nearly nine out of 10 B2B companies report using content marketing as part of their marketing strategy, but most are doing it wrong.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Tough Situations: Making Ethically Sound Decisions in Public Relations

Tough Situations: Making Ethically Sound Decisions in Public Relations | PR & Communications daily news | Scoop.it
Two things are clear about up-and-coming PR professionals: They are eager to learn more about ethics, and they want to better understand how to make ethically sound decisions.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

5 tips to succeeding in PR

5 tips to succeeding in PR | PR & Communications daily news | Scoop.it
Interested in a career in marketing, public relations or social media? Recent communications graduates and millennials should heed this agency exec’s advice.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Why Are Some Whistleblowers Vilified and Others Celebrated?

People expect leaders to be the moral voice of the organization.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

3 Best Practices to Remember for Your Next Customer Loyalty Program

3 Best Practices to Remember for Your Next Customer Loyalty Program | PR & Communications daily news | Scoop.it
Brands gain more revenue and repeat buyers with customer loyalty programs. Here are three best practices to keep in mind when implementing a loyalty program.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

How to Calculate ROI for Your Content Marketing Campaign

How to Calculate ROI for Your Content Marketing Campaign | PR & Communications daily news | Scoop.it
What if you end up spending more money on it than it's worth?
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

How Content Performance Marketing Is Changing Advertising Today

How Content Performance Marketing Is Changing Advertising Today | PR & Communications daily news | Scoop.it
As effective as those ads were sixty years ago, they are laughably gauche today
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

What's the One Thing Your Customers Simply Won't Accept?

What's the One Thing Your Customers Simply Won't Accept? | PR & Communications daily news | Scoop.it
If you don't know, you probably should.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now | PR & Communications daily news | Scoop.it
If you're eager to explore, but not sure where to start, check out this list of seven awesome types of social media content you can be creating right now.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

3 Essentials for Creating an Effective PR Campaign

3 Essentials for Creating an Effective PR Campaign | PR & Communications daily news | Scoop.it
The goal of media outreach is to reach a wider audience, not to collect logos to post on your webpage.
more...
No comment yet.