Nearly every business is attempting to become a content marketer. The idea is create original, compelling, helpful content to lead people to your business. But beware: a lot of marketers are making some serious mistakes.
You don’t need a mountain of fancy resources to craft a strategic roadmap for your business, but you do need to give up a lot of preconceived notions about strategy. Sometimes the thing that holds a small business back the most is small thinking.
If helping our clients be more visible is the heartbeat of public relations, then learning to integrate basic SEO skills into the work we are doing is key in keeping that heartbeat strong. SEO for PR is a “must know” skill.
How much of our time, effort and money is spent targeting those that aren’t influential with our branding messages hoping to spread the word about our product our service? Is this an effective way to spend our time?
The Dark Side of Reputation Management: How it Affects Your Business Forbes I also had an interview on the phone with Richart Ruddie, the CEO of one of the most prevalent reputation management companies, ProfileDefenders.com.
Your goal each day should be to inspire your audiences to connect with you with a goal of helping them achieve their goals. When you help them achieve their goals, you achieve yours by default. Inspire – Connect Achieve!
IDEA ACCELERATOR | Jeff Hoffman What you need to know to market your new business idea, without spending much (or at all). Getty Tweet Even the world's most brilliant idea doesn't mean much if no one knows about it.
As a PR pro you're always looking for the next big thing. It's only natural – no PR campaign can last forever, and you know looking to the future means you'll have a less stressful time than if you're caught off guard when your ...
Here are 5 of my favourite social media campaigns from 2012. All 5 are well known brands. This doesn’t mean that small businesses aren’t running great social media campaigns, it just means that they aren’t getting the same exposure.