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Fernanda Grimaldi
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Scooped by Fernanda Grimaldi onto PR & Communications daily news |
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20 Signs You've Been in PR Too Long Delete the scoop?
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We’re big believers in strong connections between strategy and creative work. It’s been a topic on the blog, and it’s a key component of the strategic thinking workshops I conduct. Delete the scoop?
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Nearly every business is attempting to become a content marketer. The idea is create original, compelling, helpful content to lead people to your business. But beware: a lot of marketers are making some serious mistakes. Delete the scoop?
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Traditionally PR has concentrated more on earned media than paid media.
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Public uproar. ; (RT @wesleydchapman: Abercrombie & Fitch's Reputation Tanks After It Discriminates Against Large Women: Abercrombie & Fit...
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You don’t need a mountain of fancy resources to craft a strategic roadmap for your business, but you do need to give up a lot of preconceived notions about strategy. Sometimes the thing that holds a small business back the most is small thinking.
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Semantic Web Explained Perhaps there is no better way of describing the Semantic Web that to use the World Wide Web Consortium (W3C) explanations...
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Media coverage is a key element of many businesses’ marketing efforts and mix. News coverage is invaluable in projecting a message to a large audience for branding and reputation building. Securin... Delete the scoop?
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If helping our clients be more visible is the heartbeat of public relations, then learning to integrate basic SEO skills into the work we are doing is key in keeping that heartbeat strong. SEO for PR is a “must know” skill. Delete the scoop?
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How much of our time, effort and money is spent targeting those that aren’t influential with our branding messages hoping to spread the word about our product our service? Is this an effective way to spend our time?
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You are what you search. Delete the scoop?
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The Dark Side of Reputation Management: How it Affects Your Business Delete the scoop?
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How do you sell an island that was the national quarantine center for infectious animal diseases? Carefully, very carefully.
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Your goal each day should be to inspire your audiences to connect with you with a goal of helping them achieve their goals. When you help them achieve their goals, you achieve yours by default. Inspire – Connect Achieve! Delete the scoop?
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It ain’t easy being a startup. Without a massive marketing budget, smaller companies often find themselves relying on the media to get the word out.
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IDEA ACCELERATOR | Jeff Hoffman What you need to know to market your new business idea, without spending much (or at all). Getty Tweet Even the world's most brilliant idea doesn't mean much if no one knows about it.
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If you want to provoke a vigorous debate, start a conversation on organizational culture. Delete the scoop?
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Tackling the confidence issue in public relations.
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It's a crazy competitive world out there--you can't afford to have employees who aren't cutting it.
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HR professionals should pay close attention to their companies' reputation on social media sites. (Is Your Organization Monitoring Its Reputation on Social Media?
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David Bohan: Your reputation is key, no matter your size Delete the scoop?
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Millennials: The Generation that Killed Cable
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As a PR pro you're always looking for the next big thing. It's only natural – no PR campaign can last forever, and you know looking to the future means you'll have a less stressful time than if you're caught off guard when your ... Delete the scoop?
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Here are 5 of my favourite social media campaigns from 2012. All 5 are well known brands. This doesn’t mean that small businesses aren’t running great social media campaigns, it just means that they aren’t getting the same exposure. Delete the scoop?
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