Most social media is a waste of time. It’s a great place to post photos of your cat, announce your opinion on politics or music, exercise your thumbs by clicking “Like” and “Follow,” and other harmless endeavors.
Reputation management is something you should learn about to make a business do better. You have to be sure that you keep a good reputation to succeed most of the time. Thankfully, this article will help you with this.
By Gini Dietrich A few years ago, I had the pleasure of meeting Benson Hendrix online. A communicator, professor, and creator of TEDxABQ, Benson is one of the guys in the industry who does his job without spin and makes everyone else look good.
At one time or another we’ve all loved specific brands. Brands that ingrain themselves in the hearts and minds of consumers’. Brands that evoke an emotional reaction from consumers on a deep, personable level.
I took my car in to be serviced the other day. The dealership has done a fantastic job in designing a great customer experience.I made my appointment online, it was easy to choose a time that was convenient for me.
With myriad social channels and measurement tools now available, PR pros have to learn to be more discriminating in picking what to measure; otherwise they end up throwing good money after bad. | MORE » The post The PR Measurement 3-Tip Hat Trick...
Communicators need to be careful with how they carry themselves on Twitter and make sure their presence on the social network 1) holds appeal for the media and b) reflects well on their own brand. | MORE » The post 3 PR Tips for Making the Most of...
There are a lot of jobs I wouldn’t want in PR – helping North Korean leader Kim Jong-un or promoting cigarette companies. But head of PR at lift-sharing company Uber has catapulted itself to the top (or should that be bottom) of my list.
Employee Communications: Your Internal Public Relations Campaign. 4Hoteliers Most successful business people know that it is smart to maintain a public relations program. Strategic campaigns can boost sales, ...
As a marketer, you're selling a way to improve people's lives; to do that effectively, you have to make them feel--not just think--that you're the answer to their problem. Feeling is what emotional branding is about.