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Public relations specialists see rapid job growth in field

Public relations specialists see rapid job growth in field | PR & Communications daily news | Scoop.it
CLARKSBURG — In difficult economic times, public relations specialists used to be among the first positions to be cut. (Public relations specialists see rapid job growth in field: CLARKSBURG — In difficult economic times, public rel...
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Going social? Don’t create needs. Respond to existing ones.

Going social? Don’t create needs. Respond to existing ones. | PR & Communications daily news | Scoop.it
Most organizations are just starting the journey.
A long road with major barriers.
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PR Insider: Newspapers and Editorial Boards Still Have Impact

PR Insider: Newspapers and Editorial Boards Still Have Impact | PR & Communications daily news | Scoop.it
Even in today's digital age and with social media on everyone's minds, there are still tried and true uses for print media. | MORE » The post PR Insider: Newspapers and Editorial Boards Still Have Impact appeared first on PR News.
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3 Public Relations Lessons Everyone Must Read

3 Public Relations Lessons Everyone Must Read | PR & Communications daily news | Scoop.it
The primal questions of public relations: How do you react to a scandal? How do you generate stories that attract the right viewers? How do you launch a new product when no one has heard of you before?
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​Use One Lunch Hour to Network Instead of Your Usual Routine

​Use One Lunch Hour to Network Instead of Your Usual Routine | PR & Communications daily news | Scoop.it
Many of us take lunch breaks with friends, or whoever we get along with best in the office. If you're still working your way up in your career, dedicate that time to initiating and developing new professional relationships instead.
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5 Ways to Optimize Your Customer Care Twitter Bio

5 Ways to Optimize Your Customer Care Twitter Bio | PR & Communications daily news | Scoop.it
Beyond creating separate Twitter accounts to handle customer service on social media, what should your Twitter bio really look like? Are there any rules you should follow? How can you truly make your customer care Twitter bio stand out?
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Modernising public relations and a planning case study - The Conversation: powered by CIPR

Modernising public relations and a planning case study - The Conversation: powered by CIPR | PR & Communications daily news | Scoop.it
Public relations and marketing practitioners have access to a vast amount of data than ever before to help identify and understand publics, or audiences, if you prefer marketing parlance.
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Women in Public Relations: How Gender Influences Practice

Women in Public Relations: How Gender Influences Practice
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Winning Social Media Strategies For Public Relations

Winning Social Media Strategies For Public Relations | PR & Communications daily news | Scoop.it
Most social media is a waste of time. It’s a great place to post photos of your cat, announce your opinion on politics or music, exercise your thumbs by clicking “Like” and “Follow,” and other harmless endeavors.
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How To Recover From A Bad Reputation In Business

How To Recover From A Bad Reputation In Business | PR & Communications daily news | Scoop.it
Reputation management is something you should learn about to make a business do better. You have to be sure that you keep a good reputation to succeed most of the time. Thankfully, this article will help you with this.
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Using Data for Better Social Retargeting

Using Data for Better Social Retargeting | PR & Communications daily news | Scoop.it
Retargeting on social media is quickly becoming common practice. Using data wisely may be the key to navigating the line between creepy and effective.
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Why Metrics Don’t Add Up To Evaluation For Publicidad Relations

Why Metrics Don’t Add Up To Evaluation For Publicidad Relations | PR & Communications daily news | Scoop.it
An article about the differences between qualitative and quantitative research in public relations evaluation.
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Why You Should Rethink Using a PR Firm

Why You Should Rethink Using a PR Firm | PR & Communications daily news | Scoop.it
Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
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The Four-Step Process of Communications Planning

The Four-Step Process of Communications Planning | PR & Communications daily news | Scoop.it
By Gini Dietrich
A few years ago, I had the pleasure of meeting Benson Hendrix online.
A communicator, professor, and creator of TEDxABQ, Benson is one of the guys in the industry who does his job without spin and makes everyone else look good.
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Branded Content is Now Top Priority

In the drive to deepen stakeholder relationships, communicators continue to reengineer strategies to include more branded content as part of a paid-earned-owned media engagement strategy. | MORE » The post Branded Content is Now Top Priority...
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New Research: The Emerging Career Path for Community Professionals

New Research: The Emerging Career Path for Community Professionals | PR & Communications daily news | Scoop.it
It’s a great time to be a community manager. Companies big and small are starting to recognize that is a critical skill to help transform their organizations for a digitally connected world.
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3 Easy Ways to Increase Interaction on Facebook

3 Easy Ways to Increase Interaction on Facebook | PR & Communications daily news | Scoop.it
Do you have trouble creating content that brings interaction to your Facebook page? Generating organic content that obtains massive interaction is becoming more difficult.
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Word of Mouth Marketing Thrives Through Social Media

Word of Mouth Marketing Thrives Through Social Media | PR & Communications daily news | Scoop.it
The percentage of the world’s total internet users who use social media has risen from 8% in 2005 to 72% in 2013.
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5 Secrets to Use Storytelling for Marketing Success

5 Secrets to Use Storytelling for Marketing Success | PR & Communications daily news | Scoop.it
Rooted in science and art, proper storytelling is the root of successful marketing. Stories don't just contain information, but they also have the power to influence mood and emotions.
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No Excuses: PR Engagement is the New Impression

No Excuses: PR Engagement is the New Impression | PR & Communications daily news | Scoop.it
We PR pros now have an arsenal of technology to help us achieve - and measure - meaningful PR engagement.
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3 PR Tips for Making the Most of Twitter

3 PR Tips for Making the Most of Twitter | PR & Communications daily news | Scoop.it
Communicators need to be careful with how they carry themselves on Twitter and make sure their presence on the social network 1) holds appeal for the media and b) reflects well on their own brand. | MORE » The post 3 PR Tips for Making the Most of...
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5 Tricks To Build The Reputation Of The Company Website With Social Media

Web developing professional with diversified experience in advertising, marketing & SEO.
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Uber and PR: How Not to Handle the Media

Uber and PR: How Not to Handle the Media | PR & Communications daily news | Scoop.it
There are a lot of jobs I wouldn’t want in PR – helping North Korean leader Kim Jong-un or promoting cigarette companies. But head of PR at lift-sharing company Uber has catapulted itself to the top (or should that be bottom) of my list.
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Give Your Customers The Experience, Not Just The Product

Give Your Customers The Experience, Not Just The Product | PR & Communications daily news | Scoop.it
The purchase process is an emotional one. You'll be more successful if you satisfy all the customer's wishes.
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Are Marketing or Public Relations Industry Associations Worth It?

Are Marketing or Public Relations Industry Associations Worth It? | PR & Communications daily news | Scoop.it
As a long time digital marketing and PR practitioner, I've had the opportunity to be involved with a diverse mix of marketing and communications industry
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PR Insider: Best Practices for Customer Support via Social Media

PR Insider: Best Practices for Customer Support via Social Media | PR & Communications daily news | Scoop.it
Below are a few reasons you should establish customer support on social media, and a few best practices for doing it – plus a few big blunders to avoid.
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