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McDonald’s new packaging, a QR code and telling brand stories

McDonald’s new packaging, a QR code and telling brand stories | PR & Communications daily news | Scoop.it
The next time you visit a McDonald’s restaurant, especially in the US, check the packaging for information about the nutritional value of the food you’re about to eat.
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11 Cringeworthy Mistakes That Could Ruin Your Business

11 Cringeworthy Mistakes That Could Ruin Your Business | PR & Communications daily news | Scoop.it
Avoid making these 11 mistakes to keep your business alive and thriving.
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Marketers' Favorite SEO Tactics and Metrics

Marketers' Favorite SEO Tactics and Metrics | PR & Communications daily news | Scoop.it
Marketers say creating relevant content is the most effective search engine optimization tactic they employ, according to a recent report from Ascend2. Read the full article at MarketingProfs
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Get Emotional and Watch Fans Share Your Content More Frequently

Get Emotional and Watch Fans Share Your Content More Frequently | PR & Communications daily news | Scoop.it
Have share will travel. Social media engagement within the travel sector grew 24 percent from January through May, compared with the same period last year, according to an exclusive study for PR News by social media analytics company...
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How to Build a Community of Brand Ambassadors Rather Than a Number of Followers

How to Build a Community of Brand Ambassadors Rather Than a Number of Followers | PR & Communications daily news | Scoop.it
Learn how to make your brand become a community of brand ambassadors rather than a pool of unconscious followers. Yes, having 20,000 followers provides credibility in a sense, but that can only take you so far.
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Brands and The Art of Storytelling

Brands and The Art of Storytelling | PR & Communications daily news | Scoop.it
Storytelling is as old as humankind. Perhaps the first glimpse of it is seen in ancient hieroglyphics, stories depicted as pictures on walls. Fast forward to today and what would a campfire be without friends sitting around telling stories?
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What You Think You Know About Advertising Online Is Wrong

What You Think You Know About Advertising Online Is Wrong | PR & Communications daily news | Scoop.it
There are few prevailing myths about advertising on the web that keep advertisers and marketers hamstrung. Do you count the number of people who view a page on your website?
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4 Signs That Your Reputation Management Plan is Failing

4 Signs That Your Reputation Management Plan is Failing | PR & Communications daily news | Scoop.it
Your company’s online reputation is absolutely vital. Companies with excellent plans all tied up look amazing on a quick online search, and that often translates into bigger business revenue. A…
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The Most Important Post-event Engagement Tool

The Most Important Post-event Engagement Tool | PR & Communications daily news | Scoop.it
By Steve Randazzo
Think of the last branded event you created and the engagement tool you used.
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Smart PR

Wal-Mart has accomplished some smart PR in its decision to stop selling products with the Confederate flag.  It read the national mood correctly and acted swiftly before anyone else could make the same announcement -- notably, Sears.
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Make Your PR Creative Sessions Productive

Make Your PR Creative Sessions Productive | PR & Communications daily news | Scoop.it
Being part of a PR creative session can be exhilarating, but also stressful. Here are some tips to make your work shine. | MORE »
The post Make Your PR Creative Sessions Productive appeared first on PR News.
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Better PR Time Management Tracking

Better PR Time Management Tracking | PR & Communications daily news | Scoop.it
This case study in time management tracking proves that it is possible to spend less time tracking and more time analyzing and improving productivity.  | MORE »
The post Better PR Time Management Tracking appeared first on PR News.
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How To Improve Your Content Development Process

What are some of the biggest challenges of developing tons of content?
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Seven Habits of Highly Engaging Facebook Content Creators

Seven Habits of Highly Engaging Facebook Content Creators | PR & Communications daily news | Scoop.it
Here's a tried and true way to dramatically increase content success on Facebook: Post engaging content! Easier said than done, of course... Read the full article at MarketingProfs
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The 7 Behaviors All of Your Customers Want to Experience

The 7 Behaviors All of Your Customers Want to Experience | PR & Communications daily news | Scoop.it
Business owners often think they have to change the way their customers think in order to make sales. In reality, your customers want to participate in these behaviors; your job is to guide them.
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8 Video Scripting Tips for PR Pros

8 Video Scripting Tips for PR Pros | PR & Communications daily news | Scoop.it
Writing for online video is similar to other writing public relations professionals do.
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How to Overcome Your Biggest Challenges in Content Marketing

How to Overcome Your Biggest Challenges in Content Marketing | PR & Communications daily news | Scoop.it
Brands today simply don't have the luxury of sitting back and hoping that their brand identity will be enough to bring customers their way.
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The Internet of Things Changes the Company-Customer Relationship

The Internet of Things Changes the Company-Customer Relationship | PR & Communications daily news | Scoop.it
With the rise of the internet of things, our individual technology envelopes – our personal networks of smart, connected devices — are rapidly becoming more complicated as more and more devices from a growing profusion of vendors do ever more...
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Why Native Advertising Fails

It turns out that a typical article online gets more than 15 seconds of engagement from about 2/3 of the people who click on it.
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Facebook Introduces New Video Metrics to Help Maximize Video Campaigns

Facebook have introduced a new video analytics element to Page Insights, with detailed information on view counts, video performance and metrics on reach and completion rates.
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PR's Reputation Crisis: What Would Olivia Pope Do?

PR's Reputation Crisis: What Would Olivia Pope Do? | PR & Communications daily news | Scoop.it
Guest post by Partner/GM Tyler Perry of Bateman Group.
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Trust Me, PR is dead - long live public relations

Trust Me, PR is dead - long live public relations | PR & Communications daily news | Scoop.it
Trust Me, PR is Dead is the provocative title of Robert Phillip's long-awaited second book. It's had many PR practitioners up in arms that a co-founder of Jackie Cooper PR and former EMEA CEO of Ed...
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7 Online Reputation Management Guarantees

7 Online Reputation Management Guarantees | PR & Communications daily news | Scoop.it
You know what they say about sure things—death and taxes and all of that. Guarantees and certainties are especially hard to come by on the Internet, where the rules change every day and there are a…
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21 Marketing Podcasts You Need to Listen To

21 Marketing Podcasts You Need to Listen To | PR & Communications daily news | Scoop.it
I’m huge music fan and it wasn’t long ago that everywhere I drove, I’d have the music blasting in the car. But now, I can’t remember the last time I listened to music in the car.
What replaced the music?
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8 Apps That Put PR In Your Pocket

8 Apps That Put PR In Your Pocket | PR & Communications daily news | Scoop.it
From creative ways to uncover journalists to sharing live video feeds, here are 8 apps to boost your profile right away.
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Move Over Marketing, Here Comes PR

Move Over Marketing, Here Comes PR | PR & Communications daily news | Scoop.it
By Deirdre Breakenridge During the past five years, there are several big signs that tell us PR has broken out of its silo and we can say, “Move over marketing, here comes PR.” We have a lot to offer to 21st century business far beyond what was...
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