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McDonald’s new packaging, a QR code and telling brand stories

McDonald’s new packaging, a QR code and telling brand stories | PR & Communications daily news | Scoop.it
The next time you visit a McDonald’s restaurant, especially in the US, check the packaging for information about the nutritional value of the food you’re about to eat.
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10 Perfect Examples of Content Marketing

The motto of content marketing is to create and distribute content that is consistent, relevant and valuable to an audience.
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How to Avoid Online Reputation Management Nightmares

How to Avoid Online Reputation Management Nightmares | PR & Communications daily news | Scoop.it
How to Avoid Online Reputation Management Nightmares:The best way to avoid Online Reputation Management nightmares is not to allow any bad reviews
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Loyalty Is the Hidden Reward of Social Engagement

It's no secret that social engagement is one of my favourite topics and something that I feel is not discussed thoroughly enough when people post about the best practices for social: earning loyalty.Maybe that's why I was so impressed during a...
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The Importance of Building Brand Reputation in Today’s Social World

The Importance of Building Brand Reputation in Today’s Social World | PR & Communications daily news | Scoop.it
A Guest Post By Jason Mollica We’ve seen in recent months, and even in the last few years, just how bad things can get for brands on social media. Remember CelebBoutique’s tweet about Aurora trending on Twitter?
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7 Ways to Know You're Sending Marketing Emails to People Who Might Read Them

7 Ways to Know You're Sending Marketing Emails to People Who Might Read Them | PR & Communications daily news | Scoop.it
The unhappy truth is that most email pitches are ignored most of the time, but there is much you can do to improve your odds.
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5 Strategies Guaranteed to Improve Client Retention

Identifying how to retain customers is one of the most important tasks a business faces. Companies tend to focus more on acquiring customers even though it can cost 7x more. Below are 5 strategies to keep your customers loyal to your brand.
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How Storytelling Can Create Brand Value for Your Business

How Storytelling Can Create Brand Value for Your Business | PR & Communications daily news | Scoop.it
If well-crafted, a company narrative can result in a word-of-mouth effect that turns customers into advocates and drives awareness minus a big marketing budget.
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Making Sense of Social Media Analytics

Whew, it's been a busy few weeks. At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE's Technology Conference.
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3 Ways Inbound Marketing Can Help Grow Your Business

Think back to the last time you were driving on a highway and saw a massive billboard with a slogan, company logo or even a call to action displayed in oversized letters. Did you pick up your phone immediately and call the company?
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How to Build Your Social Media Influencer List

Influencer marketing is the process of leveraging experts or high-profile individuals to support a brand mission by sharing content such as articles or videos created by influencers.
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6 Ways Content Marketing Has Changed Public Relations

6 Ways Content Marketing Has Changed Public Relations | PR & Communications daily news | Scoop.it
Back in 2007, when Twitter was taking off, the PR industry faced a pivot point. It was no longer effective to cold email as many journalists as possible.
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The Key to Change Is Middle Management

The Key to Change Is Middle Management | PR & Communications daily news | Scoop.it
At the inaugural meeting of a change transformation effort under way at a hospital in San Jose, California, nurse Michelle delaCalle faced a room full of people who were discouraged by the organization’s earlier attempts at change.
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Why Build an Online Community?

These days community building seems to have a major focus on Social Media.
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Risk Management: Protecting Your Brand on Social Media

There are a number of benefits for brands that build an engaging presence on social networking sites.
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How to Utilize Customer Relationship Management for Brand Success

There is more to a CRM than what meets the eye. It is not only a typical database utilized by the agents within a call center setting to call or receive calls from customers.
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Long-term PR Problem

Just as the Exxon Valdez caused multi-decade problems for Alaska, BP's Deepwater Horizon well in the Caribbean has left a wide bed of gunk on the ocean floor. The damage might not be visible but it is there on the seabed where marine creatures can...
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What Exactly Is Content Marketing and Why Do You Need It?

Three experts weigh in on developing your content marketing plan and the mistakes you should avoid.
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The four Ps of public relations leadership

The four Ps of public relations leadership | PR & Communications daily news | Scoop.it
The chair of the Global Alliance introduces the Madrid Momentum (Learning to Lead) and details four Ps that constitute the cornerstones of PR leadership By Anne Gregory, PhD, FCIPR It was not that long ago (September 2014) that the World Public...
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5 Things Your Social Media Manager Doesn't Want to Hear

Since social media positions are a relatively new career path, and in fact a relatively new online platform, many people just don’t understand it at all, especially the older generations.
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Generate Great PR on a Shoestring Budget With These 5 Tips

Generate Great PR on a Shoestring Budget With These 5 Tips | PR & Communications daily news | Scoop.it
Public relations is one of the most valuable and cost-effective pieces of a marketing mix in comparison to other channels
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When Companies Make Layoffs, PR Needs to Set the Tone

When Companies Make Layoffs, PR Needs to Set the Tone | PR & Communications daily news | Scoop.it
There is one area that is problematic even for the most seasoned PR pros: helping to drive communications when their company or organization makes layoffs. | MORE » The post When Companies Make Layoffs, PR Needs to Set the Tone appeared first on PR...
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Influence Is About Community and Relationships

When brands think of influence they often think about an individual or about the actual act of driving someone to make an action or decision. The real question is who is being influenced and what are the desired outcomes.
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Twitter vs. Facebook: The Social Media Debate

An impressive 93% of marketers use social media within their business, and rightly so.
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PR Insider: Planning a Home Run PR Campaign for Wild Card Clients

PR Insider: Planning a Home Run PR Campaign for Wild Card Clients | PR & Communications daily news | Scoop.it
A PR team should expect that change is inevitable, and they should be flexible enough to adapt their original plan.
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Why Social Media Buzz Is Not Enough to Build Customer Loyalty

In today’s social media-laden world, significant emphasis is often placed on social media buzz.While it is important to develop a presence on social media platforms, social media buzz alone is not enough to build and retain customer loyalty.
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