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McDonald’s new packaging, a QR code and telling brand stories

McDonald’s new packaging, a QR code and telling brand stories | PR & Communications daily news | Scoop.it
The next time you visit a McDonald’s restaurant, especially in the US, check the packaging for information about the nutritional value of the food you’re about to eat.
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PR & Communications daily news
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Four Ways to Prove the Value of Social Media to Your CMO

Four Ways to Prove the Value of Social Media to Your CMO | PR & Communications daily news | Scoop.it
Board meetings and budget approval requests can be a nightmare to digital marketers in need of justifying the ROI of social media to their CMO.
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How to Start Conversations with Your Social Content

How to Start Conversations with Your Social Content | PR & Communications daily news | Scoop.it
Social conversations with a real substance seem to be on the verge of extinction. Some of the most popular blogs have a few comments, but reflect very little interaction between writers and readers.
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Social Selling Starts with Influencing Buyers Before They’ve Even Contacted You

Social Selling Starts with Influencing Buyers Before They’ve Even Contacted You | PR & Communications daily news | Scoop.it
The function of "selling" has not fundamentally changed since the advent of "social selling," it has however accelerated the sales cycle, and provided new opportunities outside of traditional channels to engage prospects, and establish profitable...
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7 Big Changes in the PR Landscape Every Business Should Know About

7 Big Changes in the PR Landscape Every Business Should Know About | PR & Communications daily news | Scoop.it
Big data, social media and self-publishing has changed the game forever, but what do you really need to know?
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The 10 Hottest Branded Instagram Videos of the Week

The 10 Hottest Branded Instagram Videos of the Week | PR & Communications daily news | Scoop.it
Benefit Cosmetics has gotten to the bottom of at least one way to rock an Instagram video—by playfully featuring the derrieres of a cute young lady in a baton twirler's outfit and a nearby muscle-bound dude taking a shower (the latter is nearly...
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Marketing vs PR: Overview of Difference and Comparison

Marketing vs PR: Overview of Difference and Comparison | PR & Communications daily news | Scoop.it
The Basic Difference between Marketing and PR
A study of marketing and PR can clearly define the difference in a single word, “Scope.” The scope of marketing is based on business to customer relationships.
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How to Respond to a Negative News Story About Your Company

How to Respond to a Negative News Story About Your Company | PR & Communications daily news | Scoop.it
Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
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3 Tips to Get Influencers to See and Share Your Content

Its important to be comfortable reaching out to influencers and thought leaders in your industry for help.
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How to Build Your Brand on YouTube and Reach New Customers

How to Build Your Brand on YouTube and Reach New Customers | PR & Communications daily news | Scoop.it
YouTube is considered to be a vital ingredient of a successful social media marketing campaign for branding your business and products over Internet. Here's a list of 3 vital tactics that can be used for developing your brand on YouTube.
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6 Ways Social Media Has Changed Public Relations

6 Ways Social Media Has Changed Public Relations | PR & Communications daily news | Scoop.it
Social media has changed public relations, but how exactly? See 6 ways social media has changed how we do PR and get tips to thrive in this era.
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Is Employee Engagement Important in a Customer Centric Organization?

Is Employee Engagement Important in a Customer Centric Organization? | PR & Communications daily news | Scoop.it
A customer centric organization can be described as one where employees liberally and happily go beyond the call of duty. They “show up” more readily and spontaneously.
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5 Reasons Why Courting Influencers Is a Diversion From Building Your Business

5 Reasons Why Courting Influencers Is a Diversion From Building Your Business | PR & Communications daily news | Scoop.it
The best way to win the notice of the people you respect is to build a business they can't overlook.
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5 Tips to Effectively Deal With Difficult Customers

Your customers can certainly be wrong or difficult but you have to find a way to communicate.
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Six Tactics for Successfully Marketing to Millennials

Six Tactics for Successfully Marketing to Millennials | PR & Communications daily news | Scoop.it
Developing a Millennials-focused marketing strategy is a must: They are, after all, the largest generation by number and they already have enormous purchasing power.
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Five Tips and Examples for Digital Marketing Success

Five Tips and Examples for Digital Marketing Success | PR & Communications daily news | Scoop.it
With every passing day, getting noticed by your audience is becoming more and more difficult. Being in the right place, at the right time, in front of the right people is about implementing the right tactics and ideas, including the following five.
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Brands and Media Can Create a New Information Experience

Brands and Media Can Create a New Information Experience | PR & Communications daily news | Scoop.it
Marketers have a tremendous opportunity to shape how they work with media companies. But to do so means moving beyond the click mentality.
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Why brands should use the formula for happiness

Why brands should use the formula for happiness | PR & Communications daily news | Scoop.it
Nils Leonard, Grey London's executive director, looks at why brands should be using the formula for happiness.
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Digital advertising is being 'bouyed' by smartphones, social networks and programmatic buying says Economist media editor

Digital advertising is being 'bouyed' by smartphones, social networks and programmatic buying says Economist media editor | PR & Communications daily news | Scoop.it
Digital adverts will become increasingly tailoured to viewers as a result of the rise of smartphones, used by over 1.7bn users, according to a digital study from the Economist.
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How to Engage With Millennials? Stoli Vodka Puts Stock in Authenticity

Hot on the heels of a major rebranding effort, Stoli's chief marketer tells Inc. columnist Michael Rovner why millennials matter to the heritage brand.
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Want to Start a PR Firm? Focus on These 4 Things First.

Want to Start a PR Firm? Focus on These 4 Things First. | PR & Communications daily news | Scoop.it
Expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place during the first few years of launching a PR firm.
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How to Apply Lateral Thinking to Your Creative Work

How to Apply Lateral Thinking to Your Creative Work | PR & Communications daily news | Scoop.it
Pretend that you’re trapped in a magical room with only two exits. Through the first exit is a room made from a giant magnifying glass, and the blazing hot sun will fry you to death. Through the second door is a room with a fire-breathing dragon.
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Five Types of Clients to Avoid

Five Types of Clients to Avoid | PR & Communications daily news | Scoop.it
By Rebekah Iliff In the land of “all things agency and freelancer” resides an entire village of idiots, leads, and prospects.
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11 Key Performance Indicators to Help Improve Your Marketing

11 Key Performance Indicators to Help Improve Your Marketing | PR & Communications daily news | Scoop.it
Looking to improve your marketing? Here are 11 metrics that you should be measuring to gauge your performance. ... Writing a marketing plan without doing a review of recent marketing performance is like using Google Maps without a starting point.
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5 Keys to Successful Workplace Crisis Communications

5 Keys to Successful Workplace Crisis Communications | PR & Communications daily news | Scoop.it
Whether an organization is confronting a difficult contract negotiation, planning a large-scale cutback in staff and managerial positions, or revamping its benefits programs, here are critical steps to take in advance to ensure successful message...
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7 Tips for Hiring an Advertising Agency

If you're trying to refine your company's messaging and reach your target audience, you should hire an agency that can help position you for growth.
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