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McDonald’s new packaging, a QR code and telling brand stories

McDonald’s new packaging, a QR code and telling brand stories | PR & Communications daily news | Scoop.it
The next time you visit a McDonald’s restaurant, especially in the US, check the packaging for information about the nutritional value of the food you’re about to eat.
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PR & Communications daily news
Daily updates about public relations, communications and social media
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How Content Performance Marketing Is Changing Advertising Today

How Content Performance Marketing Is Changing Advertising Today | PR & Communications daily news | Scoop.it
As effective as those ads were sixty years ago, they are laughably gauche today
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What's the One Thing Your Customers Simply Won't Accept?

What's the One Thing Your Customers Simply Won't Accept? | PR & Communications daily news | Scoop.it
If you don't know, you probably should.
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7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now | PR & Communications daily news | Scoop.it
If you're eager to explore, but not sure where to start, check out this list of seven awesome types of social media content you can be creating right now.
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3 Essentials for Creating an Effective PR Campaign

3 Essentials for Creating an Effective PR Campaign | PR & Communications daily news | Scoop.it
The goal of media outreach is to reach a wider audience, not to collect logos to post on your webpage.
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7 Simple Mistakes to Avoid in Content Marketing

7 Simple Mistakes to Avoid in Content Marketing | PR & Communications daily news | Scoop.it
Creating informative, helpful content for marketing purposes is easier said than done. There are a few common mistakes that most beginners make that you can avoid.
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4 Ways to Improve Your Company's Online Reputation

4 Ways to Improve Your Company's Online Reputation | PR & Communications daily news | Scoop.it
A great brand can take months or years to build--and can be destroyed in a period of hours by a negative post or public comment.
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Why The Best B2B PR Campaigns Use Influencer Marketing

Why The Best B2B PR Campaigns Use Influencer Marketing | PR & Communications daily news | Scoop.it
You’re releasing a new product and you need the launch to be a screaming success. So you do all of the things you would normally do when running a PR campaign. Among other assets, you have a we…
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3 Elements of a Better Customer Experience

3 Elements of a Better Customer Experience | PR & Communications daily news | Scoop.it
Companies that treat customer service like an afterthought needn't worry -- their competition will take care of the rest.
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A Marketer’s Guide to Content Curation

A Marketer’s Guide to Content Curation | PR & Communications daily news | Scoop.it
Here's how marketers can get started with content curation to improve lead generation, increase trust, and reduce content development costs.
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6 Steps to Take Control of Your Online Reputation Today

6 Steps to Take Control of Your Online Reputation Today | PR & Communications daily news | Scoop.it
If you fail to take control of how people perceive you on the Internet, then someone else will.
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7 Common Social Media Mistakes and How to Fix Them

7  Common Social Media Mistakes and How to Fix Them | PR & Communications daily news | Scoop.it
Much of fine-tuning your social media strategy comes down to getting just a few key things right.
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5 Common Content Marketing Mistakes to Avoid

5 Common Content Marketing Mistakes to Avoid | PR & Communications daily news | Scoop.it
Doing content marketing right can 10x your reach and impact
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How Snapchat Filters Have Influenced Customer Purchase Behavior

How Snapchat Filters Have Influenced Customer Purchase Behavior | PR & Communications daily news | Scoop.it
With the rise of Snapchat facial mapping filters and augmented reality, brands are starting to take note
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3 Keys to Creating Engaging Content

3 Keys to Creating Engaging Content | PR & Communications daily news | Scoop.it
To optimize your reach and ensure that readers really connect with the messages you have to offer, your content has to be fresh and exciting to read.
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The Right (and Wrong) Way to Do Social Media

The Right (and Wrong) Way to Do Social Media | PR & Communications daily news | Scoop.it
The rules for successful social-media marketing are not complex but you have to earn them before they work for your company.
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7 Golden Rules To Make The Most Of Your Brand With Social Media Influencers

7 Golden Rules To Make The Most Of Your Brand With Social Media Influencers | PR & Communications daily news | Scoop.it
Influencers will drive business to you in many different ways. But how do you make sure you're picking the right ones?
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4 Influential Content Marketers to Follow Today

4 Influential Content Marketers to Follow Today | PR & Communications daily news | Scoop.it
Who actually knows what they are talking about when it comes to content marketing? Here is a short list to get started.
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4 Ways CEOs Can Create an Effective PR Strategy

4 Ways CEOs Can Create an Effective PR Strategy | PR & Communications daily news | Scoop.it
Step up, speak up and create your own media. If nobody pays attention, get help.
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4 ways PR pros can look good when others fail

4 ways PR pros can look good when others fail | PR & Communications daily news | Scoop.it
Reputation management is an uphill battle when crises threaten to tank consumer trust along with your image. Here’s how you can stay above water when the rest sink.
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What Makes Visual Content Go Viral?

What Makes Visual Content Go Viral? | PR & Communications daily news | Scoop.it
Research proves that creating viral content isn't purely a matter of luck—you just need to spark the right combination of emotions.
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Is Your Social Media Strategy Fully Baked?

Is Your Social Media Strategy Fully Baked? | PR & Communications daily news | Scoop.it
Thinking about your content marketing and social media strategy as if your baking a cake can help you serve up some tasty business results!
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The Importance of Social Analytics to Public Relations

The speed of social media can increase brand awareness, both good & bad. This eBook will show you how to reach & exceed your PR goals with social analytics.
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Want to Boost Social Engagement? It Takes the Right Combination of Emotions

Want to Boost Social Engagement? It Takes the Right Combination of Emotions | PR & Communications daily news | Scoop.it
Learn the role of valence, arousal, and dominance in viral sharing to increase the reach and engagement of your marketing campaigns.
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7 Common Social Media Mistakes and How to Fix Them

7  Common Social Media Mistakes and How to Fix Them | PR & Communications daily news | Scoop.it
Much of fine-tuning your social media strategy comes down to getting just a few key things right.
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To Maximize Results Stop Sending Anywhere Except Your Landing Page

To Maximize Results Stop Sending Anywhere Except Your Landing Page | PR & Communications daily news | Scoop.it
Increase those conversions you've been working so hard to get.
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