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McDonald’s new packaging, a QR code and telling brand stories

McDonald’s new packaging, a QR code and telling brand stories | PR & Communications daily news | Scoop.it
The next time you visit a McDonald’s restaurant, especially in the US, check the packaging for information about the nutritional value of the food you’re about to eat.
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PR & Communications daily news
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3 Ways to Find Your Target Audience on Social Media

3 Ways to Find Your Target Audience on Social Media | PR & Communications daily news | Scoop.it
One of the first questions any business needs to know when looking to build their social media presence is, "What platforms should we be active on?" The answer, of course, is wherever your target audience is, but how do you work that out?
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The Secret to Outstanding Customer Service

The Secret to Outstanding Customer Service | PR & Communications daily news | Scoop.it
Customer service comes down to answering two very simple questions.
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Why Are Millennials So Fickle with Brand Loyalty?

Why Are Millennials So Fickle with Brand Loyalty? | PR & Communications daily news | Scoop.it
As more millennials begin to enter the market and have cash to burn, the question raised is, "How can my company appeal to this tech-savvy generation?"
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Four great reasons why email will never, ever die

Four great reasons why email will never, ever die | PR & Communications daily news | Scoop.it
By all means, embrace new collaboration software. But don't kid yourself that it's going to get rid of email.
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Guest Post: The PR Generalist vs. The Industry Specialist

Guest Post: The PR Generalist vs. The Industry Specialist | PR & Communications daily news | Scoop.it
A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people.
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Corporate Culture And The Internal Office Communications Clash

Corporate Culture And The Internal Office Communications Clash | PR & Communications daily news | Scoop.it
Contrary to the flat organization movement, some organizations are seeking to block employees from contacting and communicating with senior executives.
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3 PR Lessons from the Ice Bucket Challenge

3 PR Lessons from the Ice Bucket Challenge | PR & Communications daily news | Scoop.it
Nearly four weeks into the phenomenon, the Ice Bucket Challenge shows no signs of letting up.
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Why PR is Becoming the Future of SEO

Why PR is Becoming the Future of SEO | PR & Communications daily news | Scoop.it
SEO strategies and best practices have changed so much over the last few years that the industry is starting to bleed over into another popular industry--public relations.
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How Much Does Content Cost?

How Much Does Content Cost? | PR & Communications daily news | Scoop.it
How much does content marketing cost? Tough question, right? So let’s break the question down a bit to try to simplify it. How much does content creation cost? There are still no easy answers, are there?
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4 Mistakes Marketers Make When Trying to Go “Viral”

4 Mistakes Marketers Make When Trying to Go “Viral” | PR & Communications daily news | Scoop.it
Can we agree to kill the word “viral” – unless it’s referring to something that leads you to call a doctor, or download a security patch?
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The Former CEO of Ogilvy & Mather on Personal Branding

The Former CEO of Ogilvy & Mather on Personal Branding | PR & Communications daily news | Scoop.it
Shelly Lazarus has been building brands at Ogilvy & Mather for more than 40 years. When she joined the agency in 1971, she was one of few women in the advertising field. Twenty-six years later, having steered successful branding efforts for...
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How to Create a Better User Experience for Your Website

How to Create a Better User Experience for Your Website | PR & Communications daily news | Scoop.it
The age of digital marketing is now heading towards a better and advanced experience for the users.
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The Inspirational Workspace

The Inspirational Workspace | PR & Communications daily news | Scoop.it
Hang up some motivational posters and you're not only decorating your office, you're also encouraging yourself to be more productive every time you're in that space.
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Content Marketing: What To Measure Beyond Sales & Leads

Content Marketing: What To Measure Beyond Sales & Leads | PR & Communications daily news | Scoop.it
How should content be measured and analyzed? Let us count the ways (or at least begin to). This column is intended to be an informal sounding board for ideas. Summer’s over and it’s time to get cracking on new research.
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4 Ways to Get Influencers to Spread Your Brand's Message

4 Ways to Get Influencers to Spread Your Brand's Message | PR & Communications daily news | Scoop.it
Think of it as a way to connect with your audience's audience.
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Too Many Advertisers Are Talking, Not Enough Are Listening

Too Many Advertisers Are Talking, Not Enough Are Listening | PR & Communications daily news | Scoop.it
It doesn’t do you any good to have 200,000 likes or followers or friends if no one is reading your content. How do you engage with people? Instead of just monologuing?
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Four of the Worst PR Disasters of the Last Decade

Four of the Worst PR Disasters of the Last Decade | PR & Communications daily news | Scoop.it
By Josh Hansen The world of PR can be a dangerous place if you don’t pay attention. Today, I wanted to explore some of the worst disasters inflicted on an individual’s, or company’s, public image.
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Why You Shouldn’t Give Your Social Media Audience the Content They Want

Why You Shouldn’t Give Your Social Media Audience the Content They Want | PR & Communications daily news | Scoop.it
It may seem counterintuitive, but there is actually good reason for why the content your business’ social media audience wants, is not the content your organization should be creating and publishing.
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Publishing Is Not Dying

Publishing Is Not Dying | PR & Communications daily news | Scoop.it
If marketers want to produce content, they need to think like publishers. After all, content isn’t an extension of marketing, it’s an extension of publishing.
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The 6 Elements of Persuasion (Infographic)

The 6 Elements of Persuasion (Infographic) | PR & Communications daily news | Scoop.it
When you want to get your customer to say yes, keep these principles in mind.
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When (and Why) to Pay for Tweets

When (and Why) to Pay for Tweets | PR & Communications daily news | Scoop.it
If you’re on social media, you’ve seen them: ads dressed up to look (almost) exactly like normal tweets, Facebook posts, and LinkedIn updates from your friends and followers.
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The Five Essential Elements of a Great Company Story [Infographic]

The Five Essential Elements of a Great Company Story [Infographic] | PR & Communications daily news | Scoop.it
Concerned that you don't have enough drama or action in your company story? Don't worry... You can craft a company story that is both compelling and informative.
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For PR pros, ‘Disruption’ Needs to Move Beyond Just Conversation

For PR pros, ‘Disruption’ Needs to Move Beyond Just Conversation | PR & Communications daily news | Scoop.it
It’s taken absolutely no time for the phrase “disrupt your brand before it gets disrupted” to turn into one of the biggest clichés in PR and marketing circles. But it’s a cliché because it’s true.
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How PR Pros Can Meld Social Media with SEO

How PR Pros Can Meld Social Media with SEO | PR & Communications daily news | Scoop.it
For PR pros and marketing executives, it’s a growing challenge of online communications: wedding social media to SEO. | MORE » The post How PR Pros Can Meld Social Media with SEO appeared first on PR News.
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PR Lessons from a Growing Meat Scandal

PR Lessons from a Growing Meat Scandal | PR & Communications daily news | Scoop.it
A suspect meat scandal in China is getting worse.
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