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These Are The Biggest PR Disasters Of 2012

These Are The Biggest PR Disasters Of 2012 | PR & Communications daily news | Scoop.it
Business InsiderThese Are The Biggest PR Disasters Of 2012Business InsiderFrom corporate social fails to "pink slime" scandals to Apple launching a widely hated mapping feature, 2012 was filled with epic PR disasters.
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PR & Communications daily news
Daily updates about public relations, communications and social media
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Is Your Social Media Strategy Fully Baked?

Is Your Social Media Strategy Fully Baked? | PR & Communications daily news | Scoop.it
Thinking about your content marketing and social media strategy as if your baking a cake can help you serve up some tasty business results!
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The Importance of Social Analytics to Public Relations

The speed of social media can increase brand awareness, both good & bad. This eBook will show you how to reach & exceed your PR goals with social analytics.
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Want to Boost Social Engagement? It Takes the Right Combination of Emotions

Want to Boost Social Engagement? It Takes the Right Combination of Emotions | PR & Communications daily news | Scoop.it
Learn the role of valence, arousal, and dominance in viral sharing to increase the reach and engagement of your marketing campaigns.
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7 Common Social Media Mistakes and How to Fix Them

7  Common Social Media Mistakes and How to Fix Them | PR & Communications daily news | Scoop.it
Much of fine-tuning your social media strategy comes down to getting just a few key things right.
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To Maximize Results Stop Sending Anywhere Except Your Landing Page

To Maximize Results Stop Sending Anywhere Except Your Landing Page | PR & Communications daily news | Scoop.it
Increase those conversions you've been working so hard to get.
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Is Your Company's Social Media Expert Really an Expert? Here's How to Know

Is Your Company's Social Media Expert Really an Expert? Here's How to Know | PR & Communications daily news | Scoop.it
You hired a social media expert for your business. But how do you know you hired the right one?
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6 New Social Media Marketing Tools the Experts Use. You Should, Too.

6 New Social Media Marketing Tools the Experts Use. You Should, Too. | PR & Communications daily news | Scoop.it
Clean out those old tools. These newbies will better help you engage with your audience in better, more creative ways.
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Expect the Unexpected

Expect the Unexpected | PR & Communications daily news | Scoop.it
Creativity cannot flourish if we keep seeing only the things we expect to see. If we want to be creative, we must keep ourselves surprised; we must embrace uncertainty and actively look for the unexpected.
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Top 10 Tools for Reputation Marketing

Top 10 Tools for Reputation Marketing | PR & Communications daily news | Scoop.it
Reputation marketing tools give you power to turn potentially damaging feedback into a positive experience.
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El reto de trazar un plan digital eficaz

El reto de trazar un plan digital eficaz | PR & Communications daily news | Scoop.it
En el camino por ganar clientes, también, en el mundo online, existen determinados aspectos que no deben ser dejados de lado. Cómo posicionarse en la web, más allá de sumar presencia en las redes sociales.
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3 Situations Where Cross-Cultural Communication Breaks Down

3 Situations Where Cross-Cultural Communication Breaks Down | PR & Communications daily news | Scoop.it
And how to rise to the challenge.
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How to Discover Engaging Content to Share on Social Media

How to Discover Engaging Content to Share on Social Media | PR & Communications daily news | Scoop.it
Content - Finding engaging content to share via social media can be time-consuming and tough—and a hindrance to all the other work you have to do. So use these four simpl
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Online Reputation Management: How Do You Respond To Negative Reviews?

Online Reputation Management: How Do You Respond To Negative Reviews? | PR & Communications daily news | Scoop.it
Online Reputation Management: How Do You Respond To Negative Reviews?By Mohammad Farooq Online reviews are an extension of a customers thoughts on your business, and a
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A Marketer’s Guide to Content Curation

A Marketer’s Guide to Content Curation | PR & Communications daily news | Scoop.it
Here's how marketers can get started with content curation to improve lead generation, increase trust, and reduce content development costs.
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6 Steps to Take Control of Your Online Reputation Today

6 Steps to Take Control of Your Online Reputation Today | PR & Communications daily news | Scoop.it
If you fail to take control of how people perceive you on the Internet, then someone else will.
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7 Common Social Media Mistakes and How to Fix Them

7  Common Social Media Mistakes and How to Fix Them | PR & Communications daily news | Scoop.it
Much of fine-tuning your social media strategy comes down to getting just a few key things right.
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5 Common Content Marketing Mistakes to Avoid

5 Common Content Marketing Mistakes to Avoid | PR & Communications daily news | Scoop.it
Doing content marketing right can 10x your reach and impact
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How Snapchat Filters Have Influenced Customer Purchase Behavior

How Snapchat Filters Have Influenced Customer Purchase Behavior | PR & Communications daily news | Scoop.it
With the rise of Snapchat facial mapping filters and augmented reality, brands are starting to take note
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16 Ideas to Go Live with Brand Impact

16 Ideas to Go Live with Brand Impact | PR & Communications daily news | Scoop.it
live with brand impact? That’s a content marketing strategy topic I’ve been thinking about as more social platforms offer “go live” features, including
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Everything You Ever Wanted to Know About Customer Service

Everything You Ever Wanted to Know About Customer Service | PR & Communications daily news | Scoop.it
A pair of experts has gathered together absolutely everything you need to know to delight your customers.
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8 Do's and Don'ts of Influencer Marketing

8 Do's and Don'ts of Influencer Marketing | PR & Communications daily news | Scoop.it
With these tips you should successfully attract the right influencers to help your marketing efforts.
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3 Key Steps for Crisis Communication

3 Key Steps for Crisis Communication | PR & Communications daily news | Scoop.it
No business is immune to experiencing a crisis, but how a company responds determines if it can weather the storm or not.
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How Smart Internet Marketing Can Transform Your Unconventional Product's Weakness Into Its Strength

How Smart Internet Marketing Can Transform Your Unconventional Product's Weakness Into Its Strength | PR & Communications daily news | Scoop.it
Squatty Potty cofounder Judy Edwards explains how her company has harnessed the power of new marketing avenues to promote their unique stool.
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3 Big Reasons Why You Should Care About Online Branding

3 Big Reasons Why You Should Care About Online Branding | PR & Communications daily news | Scoop.it
Up to 80.8% of referrals will check out your company by looking at your website - and 59.9% review your social media profiles. Your online branding is a crucial part of your marketing process. 
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