PR & Communications daily news

Most measures of creativity are based on the work of psychologist Joy Paul Guilford (1897-1987), who defined creativity as the ability to think differently along a number of clearly defined dimensions.

Public Relations or PR is the promotion and marketing of the goodwill of your business to the various interest groups in order to establish with them,a better understanding of your business.

Your goal each day should be to inspire your audiences to connect with you with a goal of helping them achieve their goals. When you help them achieve their goals, you achieve yours by default. Inspire – Connect Achieve!

It ain’t easy being a startup. Without a massive marketing budget, smaller companies often find themselves relying on the media to get the word out.

If you want to provoke a vigorous debate, start a conversation on organizational culture.

Tackling the confidence issue in public relations.

It's a crazy competitive world out there--you can't afford to have employees who aren't cutting it.

As a PR pro you're always looking for the next big thing. It's only natural – no PR campaign can last forever, and you know looking to the future means you'll have a less stressful time than if you're caught off guard when your ...

Entrepreneur
How to Apply PR Skills at Networking Events
Entrepreneur
Public relations is a skill that applies not only to the media; it also applies to social situations, especially networking events where your image is everything.

We’re big believers in strong connections between strategy and creative work. It’s been a topic on the blog, and it’s a key component of the strategic thinking workshops I conduct.

Traditionally PR has concentrated more on earned media than paid media.

Public uproar. ; (RT @wesleydchapman: Abercrombie & Fitch's Reputation Tanks After It Discriminates Against Large Women: Abercrombie & Fit...

You don’t need a mountain of fancy resources to craft a strategic roadmap for your business, but you do need to give up a lot of preconceived notions about strategy. Sometimes the thing that holds a small business back the most is small thinking.

Media coverage is a key element of many businesses’ marketing efforts and mix.  News coverage is invaluable in projecting a message to a large audience for branding and reputation building. Securin...

If helping our clients be more visible is the heartbeat of public relations, then learning to integrate basic SEO skills into the work we are doing is key in keeping that heartbeat strong. SEO for PR is a “must know” skill.