PR & Communications daily news

As much as you need to actively listen, at the end of the day you’re still the expert. Don’t be afraid to own that role when you need to.

In order to help your content spread, you have to reduce the friction of sharing. In other words, make it very easy to share via Facebook, LinkedIn Twitter, Pinterest and via email.

Public relations managers MUST plan to do something positive about the behaviors of those valuable external audiences of theirs that MOST affect their operation.

Entrepreneur
How to Apply PR Skills at Networking Events
Entrepreneur
Public relations is a skill that applies not only to the media; it also applies to social situations, especially networking events where your image is everything.

We’re big believers in strong connections between strategy and creative work. It’s been a topic on the blog, and it’s a key component of the strategic thinking workshops I conduct.

Traditionally PR has concentrated more on earned media than paid media.

Public uproar. ; (RT @wesleydchapman: Abercrombie & Fitch's Reputation Tanks After It Discriminates Against Large Women: Abercrombie & Fit...

You don’t need a mountain of fancy resources to craft a strategic roadmap for your business, but you do need to give up a lot of preconceived notions about strategy. Sometimes the thing that holds a small business back the most is small thinking.

A brand is essentially the sum of what people say about it. We’re connected and social now. And that’s not all. We’re hypercritical, hyperactive and so hyper-online, we’re barely offline when we sleep.

Social channels give companies unprecedented access to customers, and they can help you build better products that meet their needs. But sometimes it's your job to innovate and come up with products your customers never imagined needing.

Public Relations and Social Media Strategy for Small Business http://t.co/pYA21PpyeJ via @BrittMichaelian

Most measures of creativity are based on the work of psychologist Joy Paul Guilford (1897-1987), who defined creativity as the ability to think differently along a number of clearly defined dimensions.

Public Relations or PR is the promotion and marketing of the goodwill of your business to the various interest groups in order to establish with them,a better understanding of your business.

Your goal each day should be to inspire your audiences to connect with you with a goal of helping them achieve their goals. When you help them achieve their goals, you achieve yours by default. Inspire – Connect Achieve!

It ain’t easy being a startup. Without a massive marketing budget, smaller companies often find themselves relying on the media to get the word out.

If you want to provoke a vigorous debate, start a conversation on organizational culture.

Tackling the confidence issue in public relations.

It's a crazy competitive world out there--you can't afford to have employees who aren't cutting it.