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Daily updates about public relations, communications and social media
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How the Product Life Cycle Improves Content Marketing

How the Product Life Cycle Improves Content Marketing | PR & Communications daily news | Scoop.it
Image via BigStockPhoto.com Content marketing is growing up. According to “Quarterly Intelligence Briefing: Digital Trends for 2013,” content marketing became the number one priority for marketers in 2013.
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3 Key PR Disciplines Needed to Climb the Company Ladder

3 Key PR Disciplines Needed to Climb the Company Ladder | PR & Communications daily news | Scoop.it
Social media has quickly moved to the top of the PR food chain. Sure, communicators have to know their way around social platforms and what distinguishes one social channel from another.
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Listening in Life and in PR

Listening in Life and in PR | PR & Communications daily news | Scoop.it
By Mary Anne Keane
My son recently turned 13, adding a second teenager to our household.
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Starbucks gears up to trial app that lets customers order remotely

Starbucks gears up to trial app that lets customers order remotely | PR & Communications daily news | Scoop.it
Starbucks is gearing up to trial a mobile app that lets customers create their order in advance, with the aim that it will be ready once they arrive in-store.
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The business of reputation management

The business of reputation management | PR & Communications daily news | Scoop.it
The business of reputation management Financial Times “Intense media interest doesn't mean your reputation is damaged,” says Rupert Younger, founder director of the Oxford university Centre for Corporate Reputation at Saïd Business School.
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A Presentation Isn’t Always the Right Way to Communicate

A Presentation Isn’t Always the Right Way to Communicate | PR & Communications daily news | Scoop.it
We rarely think about whether presentations are the best way to express our ideas; we just blindly create and deliver them. By some estimates, 350 presentations, on average, are delivered every second of every day.
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Why Engagement Rate is More Important than Likes on Your Facebook

Why Engagement Rate is More Important than Likes on Your Facebook | PR & Communications daily news | Scoop.it
Even with very high numbers of likes, many business pages see few interaction with fans and followers and their content goes mostly ignored.
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Relationship Building as a Key to New Customer Acquisition

Relationship Building as a Key to New Customer Acquisition | PR & Communications daily news | Scoop.it
Social media channels have transformed the way we communicate and build relations. You can reach out to people all over the world from the comfort of your home.
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Why Small Brands Need Big Data

Why Small Brands Need Big Data | PR & Communications daily news | Scoop.it
Every minute on the internet there are more than 2,000,000 Google searches, 685,000 Facebook updates, 200 million sent emails and 48 hours worth of video uploaded to YouTube. Not in a day or a week, but in a minute.
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Four Social Media Fundamentals for Small Businesses

Four Social Media Fundamentals for Small Businesses | PR & Communications daily news | Scoop.it
Small business owners can all attest to the various challenges and limitations that they face on a daily basis. One more added responsibility is the last thing that a small business owner wants. Bu...
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When It’s Time for the CEO to Go

When It’s Time for the CEO to Go | PR & Communications daily news | Scoop.it
At a directors’ meeting of a specialty appliance firm I was advising a few years ago, the agenda featured the selection committee’s report presented by Stefan, chairman and CEO.
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Seven Rules To Remember When a Crisis Strikes

Seven Rules To Remember When a Crisis Strikes | PR & Communications daily news | Scoop.it
By Brad Phillips, Author, The Media Training Bible You have a crisis communications plan in place. You’ve assembled a crisis response team, written a comprehensive crisis plan, and role played the most likely crisis scenarios.
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5 Great Examples of Real-Time Social Media Marketing

5 Great Examples of Real-Time Social Media Marketing | PR & Communications daily news | Scoop.it
"You can still dunk in the dark," said the tweet heard 'round the world during the 2013 Superbowl blackout. It was the ultimate example of a brand using social media to respond to real-world happenings in real-time.
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Why You Should Stop Brainstorming

Why You Should Stop Brainstorming | PR & Communications daily news | Scoop.it
How many times have you been in a brainstorming session this week? Chances are the answer is, “More than I can count.” But no study has proven that brainstorming works well, even though it has been the go-to method for idea generation since 1953.
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What Makes a Great PR Employee? Let Us Count the Ways

What Makes a Great PR Employee? Let Us Count the Ways | PR & Communications daily news | Scoop.it
In the PR field, an effective employee knows how to pitch a story, cultivate relationships with the media and knock out a press release that stakeholders are going to want to read.
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In the car industry, reputation is everything

In the car industry, reputation is everything | PR & Communications daily news | Scoop.it
In the car industry, reputation is everything Arab News Datsun was rebranded as Nissan in the 1980s and its reputation for reliability and integrity helped Ken achieve his monumental sales. However, it was not always plain sailing for Ken.
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Why Smart Marketers are Using Google+: Interview with B.L. Ochman

Why Smart Marketers are Using Google+: Interview with B.L. Ochman | PR & Communications daily news | Scoop.it
Are you avoiding Google+ because it’s a ghost town? Too complicated? Yet another thing to do and you haven’t gotten around to? In this interview with B.L.
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Reputation management is a complex business in emerging markets

Reputation management is a complex business in emerging markets | PR & Communications daily news | Scoop.it
The impact of 'emerging markets' on corporate reputation is a trend that is always worth exploring.
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Age has less impact on news consumption

Age has less impact on news consumption | PR & Communications daily news | Scoop.it
By Edirin Oputu Contrary to general wisdom that media consumption differs by age--older people read print newspapers; teenagers watch online videos--a study released on Monday shows that the type and urgency of a news story, rather than audience...
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PR Insider: The Rise of Hidden Paid Content

PR Insider: The Rise of Hidden Paid Content | PR & Communications daily news | Scoop.it
A new business model is afoot that threatens not only objectivity in reporting and publishing, but also opportunities for earned media. Where is the line drawn to ensure news media is still delivering objective content?
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7 Habits of Insanely Productive People

7 Habits of Insanely Productive People | PR & Communications daily news | Scoop.it
A lot of leaders and innovators I work with tend to be extremely productive people...especially in the fast-changing tech industry, where I spent a big chunk of my career.
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Can I Be Funny at Work Without Ruining My Reputation?

Can I Be Funny at Work Without Ruining My Reputation? | PR & Communications daily news | Scoop.it
Dear Lifehacker, I like telling jokes and making people laugh.
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Innovation and Personal Branding

Innovation and Personal Branding | PR & Communications daily news | Scoop.it
The power of the individual versus the power of the collective is a tension that has been around longer than human resources and talent management as an occupation.
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The Four Keys to Being a Trusted Leader

The Four Keys to Being a Trusted Leader | PR & Communications daily news | Scoop.it
Self-aggrandizement and even plain old greed has become standard fare in the executive cafeteria. And yet CEOs wonder why their employees and the public exhibit such a high degree of mistrust toward business and business leaders.
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“The era of the connected lifestyle is beginning…” – Mobile trends Q&A with Dan Rosen, CEO, Joule

“The era of the connected lifestyle is beginning…” – Mobile trends Q&A with Dan Rosen, CEO, Joule | PR & Communications daily news | Scoop.it
The Drum speaks to Daniel Rosen, CEO, Joule, about his favourite recent mobile campaigns, as well as his views on Google Glass and other mobile game changers.
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