Consumers trust the products they use will be dependable and safe, which unfortunately, is not always the case. Several recent product recalls have shaken the reputation and weakened the confidence ...
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A crisis will make its way into social media whether you like it or not. Here's how to use the power of social media to manage a crisis and make it go away quicker. Delete the scoop?
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Here’s the most popular way to use Twitter to tell a story: Sharing personal details from your life. Even when you blog for business, you’re still writing for people, and people like to hear personal stories. Delete the scoop?
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The web isn't print. Delete the scoop?
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Competing on price is not a sustainable strategy for most businesses. So, instead of asking "how low can I go?" ask "how high can I set the bar to deliver an experience that connects with my customers? Delete the scoop?
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Customer Behavior - If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo. Delete the scoop?
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Our take: Make sure PR message is right Delete the scoop?
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For the first time in a century or more, more white Americans have died than have been born, and in the next 30 years, people of European origin will become a minority in the US. That is something to celebrate and to prepare for. Delete the scoop?
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PR packs power in the nutritional wholesomeness that is today's marketing smoothie. Today's hybrid PR is blended with the whole -- integrated marketing. Delete the scoop?
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Influencers is the new buzzword in digital marketing, and everyone preaches about building relationships with online influencers but no one shares tips for how to do so. Today I’m going to change that. Delete the scoop?
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Digital advertising is poised to follow you wherever you go, on whatever communication platform you choose to use. And it will lay in wait until you flip, click or like something that gives the ad cheetahs the perfect excuse to pounce. Delete the scoop?
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For the last four years I’ve attended AMEC‘s European Summit on Measurement. During this time, I’ve also put together three programmes for our own PR Analytics conferences. Delete the scoop?
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It comes as no surprise that, in the aftermath of what most considered a balanced article about the Oakland Raiders in Sports Illustrated, team owner Mark Davis fired the team's public relations director. Delete the scoop?
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Linkable content matters because of SEO. The more people the link to your content, the better you look in the eyes of search engine bots. Delete the scoop?
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Memeburn Don't fluff the facts: 3 keys to good reputation management Memeburn Reputation management undoubtedly remains one of the most important tools in any communication strategy – especially as digital continues to become a preferred method of... Delete the scoop?
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The theme for this year’s Counselors Academy spring meeting—which took place in Austin, Texas—was dubbed “WEIRD,” an acronym for Wired, Entrepreneurial, Imaginative and Results-Driven. Delete the scoop?
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Gaps exist in digital marketers’ perceptions of how consumers want to engage with brands, what influences their purchase decisions, and how they view privacy, according to a recent report by the Economist Intelligence Unit and Lyris. Delete the scoop?
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What is content curation? We take a look at some of the pitfalls of content curation and how your brand can avoid making serious mistakes in its content marketing strategy. Via Robin Good 
Elisa Vimercati's comment,
June 17, 10:54 AM
The point here is, promotional material could exist, just don't tell us lies, companies: if you are giving us "bull sales marketing selling something", tell us. Like: "Here you will only find promotional material. For us is still worthy and we hope it is for you. If you want to get Real Content and Only Information, then click here"... leading us to a real, original piece of information. Anyway, Xyeye, as a journalist I receive loats of such materials that claim to be the requested description from which I should take the article so I know the sensation...
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By far, the best online marketing strategy is being able to seize a new opportunity before any of your competitors have a clue what’s going on. But it’s not just about setting yourself up to be the early bird. Delete the scoop?
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The noise around brand journalism these days is deafening. Unfortunately, a lot of it is based on poor practices or wrong information. We need to toss the marketing and get back to creating great content. Delete the scoop?
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Influencers is the new buzzword in digital marketing, and everyone preaches about building relationships with online influencers but no one shares tips for how to do so. Today I’m going to change that. Delete the scoop?
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Guest contributor Adam Toporek explains how PR professionals play an important role in creating customer expectations. Delete the scoop?
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Every body is on the content band wagon. Businesses daunted by the prospect of social media are nowing having to recognise that search marketing is converging with social and this needs to fueled by a healthy flow of quality content. Delete the scoop?
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Yesterday I had the distinct pleasure of (finally) meeting Scott Baradell (and his gorgeous wife) in person. Delete the scoop?
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5 Things To Consider Before Starting Your Own PR Agency Delete the scoop?
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This social platform offers great opportunities for communications professionals. | MORE » Delete the scoop?
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