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Online Reputation Management in 6 Easy Steps

Online Reputation Management in 6 Easy Steps | PR & Communications daily news | Scoop.it
Businesses need to be vigilant in defending the value of their brands, product names and executives. Here's a step by step plan for managing online reputations.
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4 Areas That Influence Brand Reputation

4 Areas That Influence Brand Reputation | PR & Communications daily news | Scoop.it
Business 2 Community 4 Areas That Influence Brand Reputation Business 2 Community Essentially if our brand has any influence it is likely due to our reputation. It isn't because we have a cool name or logo.
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The press trip: a sort of Sodom and Gomorrah with product placement

The press trip: a sort of Sodom and Gomorrah with product placement | PR & Communications daily news | Scoop.it
This week’s secret PR exec takes us behind the scenes of the surreal and wacky world of the press trip (The press trip: a sort of Sodom and Gomorrah with product placement http://t.co/mIjKCsgI17 ...
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3 Kinds of Customers You Should Immediately Cut Loose

Some customers just aren't worth the time and effort. Here's how to spot the customers who are worth avoiding.
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Content Marketing Minds: Top 7 Reasons Content Marketers Fail

Content Marketing Minds: Top 7 Reasons Content Marketers Fail | PR & Communications daily news | Scoop.it
Why are 90% of companies claiming to be content marketers, but only 1 in 25 turn content into revenue-generating assets?
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The Importance of Reputation Management on Social Media

The Importance of Reputation Management on Social Media | PR & Communications daily news | Scoop.it
Do your customers investigate you online? Where does your reputation come from? Why does it matter?
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Six Tactics for Successfully Marketing to Millennials

Six Tactics for Successfully Marketing to Millennials | PR & Communications daily news | Scoop.it
Developing a Millennials-focused marketing strategy is a must: They are, after all, the largest generation by number and they already have enormous purchasing power.
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Five Tips and Examples for Digital Marketing Success

Five Tips and Examples for Digital Marketing Success | PR & Communications daily news | Scoop.it
With every passing day, getting noticed by your audience is becoming more and more difficult. Being in the right place, at the right time, in front of the right people is about implementing the right tactics and ideas, including the following five.
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Brands and Media Can Create a New Information Experience

Brands and Media Can Create a New Information Experience | PR & Communications daily news | Scoop.it
Marketers have a tremendous opportunity to shape how they work with media companies. But to do so means moving beyond the click mentality.
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Why brands should use the formula for happiness

Why brands should use the formula for happiness | PR & Communications daily news | Scoop.it
Nils Leonard, Grey London's executive director, looks at why brands should be using the formula for happiness.
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Digital advertising is being 'bouyed' by smartphones, social networks and programmatic buying says Economist media editor

Digital advertising is being 'bouyed' by smartphones, social networks and programmatic buying says Economist media editor | PR & Communications daily news | Scoop.it
Digital adverts will become increasingly tailoured to viewers as a result of the rise of smartphones, used by over 1.7bn users, according to a digital study from the Economist.
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How to Engage With Millennials? Stoli Vodka Puts Stock in Authenticity

Hot on the heels of a major rebranding effort, Stoli's chief marketer tells Inc. columnist Michael Rovner why millennials matter to the heritage brand.
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Want to Start a PR Firm? Focus on These 4 Things First.

Want to Start a PR Firm? Focus on These 4 Things First. | PR & Communications daily news | Scoop.it
Expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place during the first few years of launching a PR firm.
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How to Apply Lateral Thinking to Your Creative Work

How to Apply Lateral Thinking to Your Creative Work | PR & Communications daily news | Scoop.it
Pretend that you’re trapped in a magical room with only two exits. Through the first exit is a room made from a giant magnifying glass, and the blazing hot sun will fry you to death. Through the second door is a room with a fire-breathing dragon.
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Brand Attachment vs. Brand Loyalty: What is the Difference & Why Does It Matter?

Brand Attachment vs. Brand Loyalty: What is the Difference & Why Does It Matter? | PR & Communications daily news | Scoop.it
You’ve probably heard of the terms brand engagement, brand development, and brand loyalty. But have you heard of brand attachment?
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World PR Forum calls for public relations to reach for higher purpose

World PR Forum calls for public relations to reach for higher purpose | PR & Communications daily news | Scoop.it
Professor Anne Gregory opened the World PR Forum by calling on the public relations profession to reach for its higher purpose.
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3 Massive Ad Trends You Won’t Ignore in 2015

3 Massive Ad Trends You Won’t Ignore in 2015 | PR & Communications daily news | Scoop.it
These Online Ad Trends Will Surely Dominate 2015
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To Change Employee or Customer Behavior, Start Small

To Change Employee or Customer Behavior, Start Small | PR & Communications daily news | Scoop.it
Across industries, organizations can greatly benefit from making tiny changes in their processes to take into account how employees and customers really behave — including not liking being told what to do.
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Four Ways to Prove the Value of Social Media to Your CMO

Four Ways to Prove the Value of Social Media to Your CMO | PR & Communications daily news | Scoop.it
Board meetings and budget approval requests can be a nightmare to digital marketers in need of justifying the ROI of social media to their CMO.
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How to Start Conversations with Your Social Content

How to Start Conversations with Your Social Content | PR & Communications daily news | Scoop.it
Social conversations with a real substance seem to be on the verge of extinction. Some of the most popular blogs have a few comments, but reflect very little interaction between writers and readers.
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Social Selling Starts with Influencing Buyers Before They’ve Even Contacted You

Social Selling Starts with Influencing Buyers Before They’ve Even Contacted You | PR & Communications daily news | Scoop.it
The function of "selling" has not fundamentally changed since the advent of "social selling," it has however accelerated the sales cycle, and provided new opportunities outside of traditional channels to engage prospects, and establish profitable...
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7 Big Changes in the PR Landscape Every Business Should Know About

7 Big Changes in the PR Landscape Every Business Should Know About | PR & Communications daily news | Scoop.it
Big data, social media and self-publishing has changed the game forever, but what do you really need to know?
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The 10 Hottest Branded Instagram Videos of the Week

The 10 Hottest Branded Instagram Videos of the Week | PR & Communications daily news | Scoop.it
Benefit Cosmetics has gotten to the bottom of at least one way to rock an Instagram video—by playfully featuring the derrieres of a cute young lady in a baton twirler's outfit and a nearby muscle-bound dude taking a shower (the latter is nearly...
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Marketing vs PR: Overview of Difference and Comparison

Marketing vs PR: Overview of Difference and Comparison | PR & Communications daily news | Scoop.it
The Basic Difference between Marketing and PR
A study of marketing and PR can clearly define the difference in a single word, “Scope.” The scope of marketing is based on business to customer relationships.
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How to Respond to a Negative News Story About Your Company

How to Respond to a Negative News Story About Your Company | PR & Communications daily news | Scoop.it
Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
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3 Tips to Get Influencers to See and Share Your Content

Its important to be comfortable reaching out to influencers and thought leaders in your industry for help.
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